Be the first to like this
John Chen is on the offensive. BlackBerry is making small steps to right its sinking ship by outsourcing device manufacturing, selling unused real estate (thanks to massive layoffs) and focusing on the enterprise.
In an interview with Forbes’ Rich Karlgaard, BlackBerry’s new CEO admits thats he’s looking forward to turning around a second company — his first was Sybase, which he brought back from the brink to sell to SAP three years ago.
“It’s not all about volume,” he says, likening BlackBerry’s lower sales forecasts to the niche players in the automotive industry like Porsche. “[They are] doing extremely well,” he says, referring to the German-based car company. “[They serve] a particular segment of the market, doing well for its shareholders and owners,” Chen continues.