Brian Hollowaty is an internationally-experienced entrepreneur with a passion for branding and social media. Brian focuses on combining social media and traditional business development to create extraordinary sales growth. "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Speaking Engagements University of Michigan Alumni Association Los Angeles, CA - August, 2009 “ Personal Branding Using Social Media” FIDM – Fashion Institute of Design and Merchandising Los Angeles, CA - April, 2009 “ Personal Branding Using Social Media” Changzhou U.S. Market Entry Conference Changzhou, China - December 2006 “ U.S. Market Entry – Keys to Success in Selling to the U.S. Market” China Trade Magazine Conference Los Angeles, CA - March 2007 “ New Models for doing business in China – Selling to the Chinese Market” County of San Bernardino County of San Bernardino - October 2007 “ Supply Chain Development and Management in China” LA Chamber of Commerce Los Angeles, CA – November 2007 “ Exporting 101” Institute for Supply Management El Segundo, CA – October 2008 “ How Vulnerable is Your Supply Chain?” Brian J. Hollowaty "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Speaking Engagements

University of Michigan Alumni Association

Los Angeles, CA - August, 2009

“ Personal Branding Using Social Media”

FIDM – Fashion Institute of Design and Merchandising

Los Angeles, CA - April, 2009

“ Personal Branding Using Social Media”

Changzhou U.S. Market Entry Conference

Changzhou, China - December 2006

“ U.S. Market Entry – Keys to Success in Selling to the U.S. Market”

China Trade Magazine Conference

Los Angeles, CA - March 2007

“ New Models for doing business in China – Selling to the Chinese Market”

County of San Bernardino

County of San Bernardino - October 2007

“ Supply Chain Development and Management in China”

LA Chamber of Commerce

Los Angeles, CA – November 2007

“ Exporting 101”

Institute for Supply Management

El Segundo, CA – October 2008

“ How Vulnerable is Your Supply Chain?”

UCLA Anderson School of Management – ( Consultant) Director of Business Development Responsible for building thought partnerships with Fortune 1000 companies including client meetings, events, and conferences Developed and managed strategic partnerships with industry and professional associations Designed and Implemented Social Marketing strategy based on business development objectives Used social media to highlight traditional marketing opportunities (press releases, articles, radio/television, etc) Increased client engagement through the following social media platforms Brian J. Hollowaty December 2008-Present "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

UCLA Anderson School of Management – ( Consultant) Director of Business Development

Responsible for building thought partnerships with Fortune 1000 companies including client meetings, events, and conferences

Developed and managed strategic partnerships with industry and professional associations

Designed and Implemented Social Marketing strategy based on business development objectives

Used social media to highlight traditional marketing opportunities (press releases, articles, radio/television, etc)

Increased client engagement through the following social media platforms

Beverly Hills Purveyors – Founder and President Beverly Hills Purveyors was developed as an extension of China Global Venture’s China Market Entry Program. After being engaged by a client to establish wine distribution in China, we founded the company to service the client and capitalize on the burgeoning wine market in China. BHP was launched with the intent of building the infrastructure, setting up distribution, and then positioning the company for acquisition by a wine group looking to enter the Chinese market. Performed detailed market research and feasibility studies of the wine market in China including focus groups with Chinese distributors and consumers, pricing studies, and competitive research Created pricing models, setup logistics infrastructure, and sought regulatory approvals for the portfolio of products Obtained a $50,000 grant from the Western United States Agricultural Trade Association (WUSATA) for 2008 Developed Corporate Gift Program for Chinese corporations and government purchasing agencies Brian J. Hollowaty December 2007-Present "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Beverly Hills Purveyors – Founder and President

Beverly Hills Purveyors was developed as an extension of China Global Venture’s China Market Entry Program. After being engaged by a client to establish wine distribution in China, we founded the company to service the client and capitalize on the burgeoning wine market in China. BHP was launched with the intent of building the infrastructure, setting up distribution, and then positioning the company for acquisition by a wine group looking to enter the Chinese market.

Performed detailed market research and feasibility studies of the wine market in China including focus groups with Chinese distributors and consumers, pricing studies, and competitive research

Created pricing models, setup logistics infrastructure, and sought regulatory approvals for the portfolio of products

Obtained a $50,000 grant from the Western United States Agricultural Trade Association (WUSATA) for 2008

Developed Corporate Gift Program for Chinese corporations and government purchasing agencies

Beverly Hills Purveyors – Founder and President Gained Exclusive Distribution Rights for PGA TOUR Wines in China, South Korea, Vietnam, Taiwan, Vietnam, and the Philippines Developed partnerships with Santé Magazine and Wine 2.0 that enabled BHP to leverage existing networks for the Chinese market Established relationships and distribution channels among leading hotels in China Hosted trade and consumer wine tastings in Shanghai, Xi’An, and Beijing Engaged leading sommeliers and food experts in the U.S. to assemble portfolio of wines and specialty foods Set up celebrity endorsements in China to support the launch and continued sales efforts for the portfolio of products Brian J. Hollowaty December 2007-Present "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Beverly Hills Purveyors – Founder and President

Gained Exclusive Distribution Rights for PGA TOUR Wines in China, South Korea, Vietnam, Taiwan, Vietnam, and the Philippines

Developed partnerships with Santé Magazine and Wine 2.0 that enabled BHP to leverage existing networks for the Chinese market

Established relationships and distribution channels among leading hotels in China

Hosted trade and consumer wine tastings in Shanghai, Xi’An, and Beijing

Engaged leading sommeliers and food experts in the U.S. to assemble portfolio of wines and specialty foods

Set up celebrity endorsements in China to support the launch and continued sales efforts for the portfolio of products

China Global Ventures (CGV) – Managing Partner I was recruited to join China Global Ventures for the purpose of expanding the China consulting practice. In this business development capacity, I re-branded the company, created new programs, and forged new industry partnerships. Our team consulted U.S. companies looking to acquire, establish, or joint venture with Chinese factories. We performed detailed market research and feasibility studies in China to complement our acquisitions and joint ventures Developed and marketed Supply Chain Management Program to U.S. clients, thus creating a repeatable, systematic program to establish and manage China supply chains, while ensuring manufacturing, communication, and logistical excellence Facilitated U.S. automotive client to perform a thorough partner search, due diligence, and cost studies related to a Greenfield operation in Shanghai, China Consulted U.S. client in the food and beverage industry using my 6-phase China Market Entry program Developed China Trade Magazine partnership to establish a monthly editorial contribution with Stacy Sun Expanded and trained staff in China on the standards, systems, and tools required to adequately support U.S. clients Set up strategic partnerships with the following organizations: National City Bank, County of San Bernardino, The Daily Brand Industry experience: Automotive, Consumer Products, Health and Fitness, Textile, Telecommunications, Real Estate, Wine and Spirits Brian J. Hollowaty December 2006 - February 2008 "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

China Global Ventures (CGV) – Managing Partner

I was recruited to join China Global Ventures for the purpose of expanding the China consulting practice. In this business development capacity, I re-branded the company, created new programs, and forged new industry partnerships. Our team consulted U.S. companies looking to acquire, establish, or joint venture with Chinese factories. We performed detailed market research and feasibility studies in China to complement our acquisitions and joint ventures

Developed and marketed Supply Chain Management Program to U.S. clients, thus creating a repeatable, systematic program to establish and manage China supply chains, while ensuring manufacturing, communication, and logistical excellence

Facilitated U.S. automotive client to perform a thorough partner search, due diligence, and cost studies related to a Greenfield operation in Shanghai, China

Consulted U.S. client in the food and beverage industry using my 6-phase China Market Entry program

Developed China Trade Magazine partnership to establish a monthly editorial contribution with Stacy Sun

Expanded and trained staff in China on the standards, systems, and tools required to adequately support U.S. clients

Set up strategic partnerships with the following organizations: National City Bank, County of San Bernardino, The Daily Brand

Industry experience: Automotive, Consumer Products, Health and Fitness, Textile, Telecommunications, Real Estate, Wine and Spirits

China Global Ventures (CGV) – Managing Partner China Global Conference included over 15 world-renowned authorities on China trade, including Chinese economists Yushi Mao and Min Tang. The conference was part of our U.S. Market Entry Program, in which we hosted over 100 Chinese companies looking to invest in the U.S. market. My role included getting sponsors, driving attendance, and gaining U.S. and Chinese government support. Established Strategic Partnerships for the conference: Office of Governor Schwarzenegger Los Angeles Mayor Antonio Villaraigosa Port of Los Angeles KFWB 980 DaimlerChrysler Asia Society Brian J. Hollowaty December 2006 - February 2008 "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

China Global Ventures (CGV) – Managing Partner

China Global Conference included over 15 world-renowned authorities on China trade, including Chinese economists Yushi Mao and Min Tang. The conference was part of our U.S. Market Entry Program, in which we hosted over 100 Chinese companies looking to invest in the U.S. market. My role included getting sponsors, driving attendance, and gaining U.S. and Chinese government support.

Established Strategic Partnerships for the conference:

Office of Governor Schwarzenegger

Los Angeles Mayor Antonio Villaraigosa

Port of Los Angeles

KFWB 980

DaimlerChrysler

Asia Society

Hollowaty Group, Inc. (HGI) – Founder and President Hollowaty Group, Inc. (HGI) - the key to world-class private label manufacturing. Through its vast network of partners, as well as a wealth of manufacturing experience, HGI is able to provide world class private label manufacturing programs for its clients. Secured and structured a joint venture in Shenzhen, China to compliment our U.S. staff of project managers and product development specialists Executed a multi-year exclusive private label manufacturing contract with Feller’s - the largest distributor in the sign and graphics industry HGI became the exclusive offshore supplier for Feller’s product line Feller’s increased profits an average of 65% on each item that HGI manufactured in China Sold and shipped over 25 containers of product to Fellers during contract Brian J. Hollowaty April 2005 - January 2007 "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Hollowaty Group, Inc. (HGI) – Founder and President

Hollowaty Group, Inc. (HGI) - the key to world-class private label manufacturing. Through its vast network of partners, as well as a wealth of manufacturing experience, HGI is able to provide world class private label manufacturing programs for its clients.

Secured and structured a joint venture in Shenzhen, China to compliment our U.S. staff of project managers and product development specialists

Executed a multi-year exclusive private label manufacturing contract with Feller’s - the largest distributor in the sign and graphics industry

HGI became the exclusive offshore supplier for Feller’s product line

Feller’s increased profits an average of 65% on each item that HGI manufactured in China

Sold and shipped over 25 containers of product to Fellers during contract

Hollowaty Group, Inc. (HGI) – Founder and President Led the market in offshore product development and innovation by developing product lines in China to compete with 3M and Avery in the Sign and Graphics industry Developed and launched HG Products™ product line for the sign and graphics industry. This included product development, offshore manufacturing, and package design. The product launch included a press and trade show launch in the sign and graphics industry in conjunction with the SGIA and ISA trade shows Designed and implemented quality systems and infrastructure in China to ensure run-to-run manufacturing consistency, as well as flawless logistical support Structured strategic partnerships with printer manufacturers Mimaki and Mutoh to serve as trusted endorsements for the quality of our materials Brian J. Hollowaty April 2005 - January 2007 "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Hollowaty Group, Inc. (HGI) – Founder and President

Led the market in offshore product development and innovation by developing product lines in China to compete with 3M and Avery in the Sign and Graphics industry

Developed and launched HG Products™ product line for the sign and graphics industry. This included product development, offshore manufacturing, and package design. The product launch included a press and trade show launch in the sign and graphics industry in conjunction with the SGIA and ISA trade shows

Designed and implemented quality systems and infrastructure in China to ensure run-to-run manufacturing consistency, as well as flawless logistical support

Structured strategic partnerships with printer manufacturers Mimaki and Mutoh to serve as trusted endorsements for the quality of our materials

Magnet Sales & Manufacturing – Manager of Distribution Sales Managed $4MM distribution division of company to include sales, purchasing, and production teams totaling 15 team members Located, qualified, and developed new supplier base in Southeast Asia (China, Vietnam, Japan) for flexible magnetic sheeting and magnetic assemblies resulting in a first year savings of over $145,000 Created value added revenue streams with existing customer base to include assemblies, injection molding, and packaging, thus increasing the value of average orders by over 45% Implemented e-commerce website www.magnetshop.com as a new revenue stream for company, resulting in reduced labor costs and increased profitability Developed and launched mFlex™ product line for the sign and graphics industry. This included product development, offshore manufacturing, and package design. The sales launch included a market entry plan, as well as a press and trade show launch in the sign and graphics industry Implemented SalesLogix customer relationship management system and trained sales team to use the program to more effectively sell company’s products Brian J. Hollowaty January 2003 – April 2005 "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Magnet Sales & Manufacturing – Manager of Distribution Sales

Managed $4MM distribution division of company to include sales, purchasing, and production teams totaling 15 team members

Located, qualified, and developed new supplier base in Southeast Asia (China, Vietnam, Japan) for flexible magnetic sheeting and magnetic assemblies resulting in a first year savings of over $145,000

Created value added revenue streams with existing customer base to include assemblies, injection molding, and packaging, thus increasing the value of average orders by over 45%

Implemented e-commerce website www.magnetshop.com as a new revenue stream for company, resulting in reduced labor costs and increased profitability

Developed and launched mFlex™ product line for the sign and graphics industry. This included product development, offshore manufacturing, and package design. The sales launch included a market entry plan, as well as a press and trade show launch in the sign and graphics industry

Implemented SalesLogix customer relationship management system and trained sales team to use the program to more effectively sell company’s products

Magnet Sales & Manufacturing – Manager of Distribution Sales Developed Re-Writeables program with ACCO Corporation to migrate production of this product to China Transitioned our business from a component supplier of magnets to a complete assembled product supplier for this consumer line of products, thus resulting in a revenue increase of over 800% per unit Leveraged partnership with Chinese factory to innovate on our behalf, resulting in our factory being the only factory in China that met the strict requirements for the surface quality of the product First year sales of 6 SKU’s was $350,000, ramping up 45% in year 2 Developed and implemented quality control system and trained Chinese factory on the requirements of the system Performed quality control audits with ACCO in our Chinese manufacturing facility Brian J. Hollowaty January 2003 – April 2005 "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Magnet Sales & Manufacturing – Manager of Distribution Sales

Developed Re-Writeables program with ACCO Corporation to migrate production of this product to China

Transitioned our business from a component supplier of magnets to a complete assembled product supplier for this consumer line of products, thus resulting in a revenue increase of over 800% per unit

Leveraged partnership with Chinese factory to innovate on our behalf, resulting in our factory being the only factory in China that met the strict requirements for the surface quality of the product

First year sales of 6 SKU’s was $350,000, ramping up 45% in year 2

Developed and implemented quality control system and trained Chinese factory on the requirements of the system

Performed quality control audits with ACCO in our Chinese manufacturing facility

Red Bull Corporation – Student Brand Manager With a passion for marketing and business development, as well as a well-established network of leaders on the University of Michigan’s campus of 35,000 students, I was selected as the first-ever Student Brand Manager for Red Bull Corporation during their launch in the Michigan market. Responsibilities included: Developing a launch and distribution strategy on Michigan’s campus Introducing the product to key influencers on campus Performing detailed market research on campus restaurants, stores, and bars Organizing a large event to gain interest for the product Building partnerships with famous performers such as Wyclef Jean, as well as campus athletes Key Takeaways: Working for Red Bull helped me to deeply understand marketing and branding for a consumer product in a niche industry. Red Bull Corporation maintains a very exclusive brand identity, and they are very specific on all of their branding and marketing initiatives. Since this was a new product launch, I was able to use my ideas, network, and influence on campus to develop and implement the launch strategy in a hands-on way. Brian J. Hollowaty "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Red Bull Corporation – Student Brand Manager

With a passion for marketing and business development, as well as a well-established network of leaders on the University of Michigan’s campus of 35,000 students, I was selected as the first-ever Student Brand Manager for Red Bull Corporation during their launch in the Michigan market.

Responsibilities included:

Developing a launch and distribution strategy on Michigan’s campus

Introducing the product to key influencers on campus

Performing detailed market research on campus restaurants, stores, and bars

Organizing a large event to gain interest for the product

Building partnerships with famous performers such as Wyclef Jean, as well as campus athletes

Key Takeaways:

Working for Red Bull helped me to deeply understand marketing and branding for a consumer product in a niche industry. Red Bull Corporation maintains a very exclusive brand identity, and they are very specific on all of their branding and marketing initiatives. Since this was a new product launch, I was able to use my ideas, network, and influence on campus to develop and implement the launch strategy in a hands-on way.

Professional Development UCLA Anderson School of Management - Mergers & Acquisitions Doing the Deal: Deal Structure, Due Diligence, and Negotiations Merger Leadership, Implementation, and Integration UCLA Anderson School of Management - Managerial Negotiations Integrative Negotiations Strategy and Tactics of Distributive Bargaining Inter-group & International Negotiations Sandler Sales Institute – Gerry Weinberg & Associates, Southfield, Michigan Mastered consultative selling skills in weekly course with Fortune 1000 executives Dale Carnegie Course – Dearborn, MI Developed effective communication, problem-solving, and leadership skills Toastmasters International – Irvine, CA (President 2006-2007) Developed and refined public speaking and presentation skills Brian J. Hollowaty "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Professional Development

UCLA Anderson School of Management - Mergers & Acquisitions

Doing the Deal: Deal Structure, Due Diligence, and Negotiations

Merger Leadership, Implementation, and Integration

UCLA Anderson School of Management - Managerial Negotiations

Integrative Negotiations

Strategy and Tactics of Distributive Bargaining

Inter-group & International Negotiations

Sandler Sales Institute – Gerry Weinberg & Associates, Southfield, Michigan

Mastered consultative selling skills in weekly course with Fortune 1000 executives

Dale Carnegie Course – Dearborn, MI

Developed effective communication, problem-solving, and leadership skills

Toastmasters International – Irvine, CA (President 2006-2007)

Developed and refined public speaking and presentation skills

UCLA Anderson School of Management - Executive Program in Management UCLA Anderson’s Executive Program is a 21-session, general management certificate program delivering executive-level strategies that span the enterprise, and the world. The program helped me to devise strategic business models, analyze expenditures and investment, and make strategically sound decisions. Classes included: Global Strategy and Economics Strategic Marketing Strategic Financial Decision Making Economics for Optimal Decision Making Influencing Behavior and Leading Change Key Takeaways: UCLA Anderson’s Executive Program was an invaluable experience for me. I developed a network of high-level executives from a variety of industries, and I gained insights that were instrumental in approaching my business challenges. In addition, I launched Hollowaty Group during the final months of my time at Anderson, and my classmates provided precious support, insight, and tools to help me with the development of my new company. Brian J. Hollowaty "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

UCLA Anderson School of Management - Executive Program in Management

UCLA Anderson’s Executive Program is a 21-session, general management certificate program delivering executive-level strategies that span the enterprise, and the world. The program helped me to devise strategic business models, analyze expenditures and investment, and make strategically sound decisions.

Classes included:

Global Strategy and Economics

Strategic Marketing

Strategic Financial Decision Making

Economics for Optimal Decision Making

Influencing Behavior and Leading Change

Key Takeaways:

UCLA Anderson’s Executive Program was an invaluable experience for me. I developed a network of high-level executives from a variety of industries, and I gained insights that were instrumental in approaching my business challenges. In addition, I launched Hollowaty Group during the final months of my time at Anderson, and my classmates provided precious support, insight, and tools to help me with the development of my new company.

University of Michigan - Industrial and Operations Engineering I studied Industrial and Operations Engineering with an additional focus on marketing, entrepreneurship and business classes. I worked my way through school working with my mentor, Andy Crawford, a professor of entrepreneurship in the College of Engineering. I was responsible for all of the online training materials for the Leadership and Team Building Module of Engineering 101 course. Classes included: Supply Chain Management, Mechanical Engineering, Programming in Visual Basic, Macro/Micro Economics, Accounting, Lean Manufacturing, Entrepreneurship, Marketing Study Abroad American University of Paris Classes included: Economics of the European Union, International History Leadership Activities: President of Sigma Nu Fraternity – lead one of the largest fraternities on campus with an annual budget of over $220,000 Phoenix Society – selected as one of the top leaders on campus and initiated to secret society AIESEC member – international student group devoted to business Key Takeaways: Going to large university afforded me a wealth of opportunities. I really took advantage of the many opportunities to get involved in extracurricular leadership and business activities. These activities truly shaped who I am in business, leadership, and in life. Brian J. Hollowaty "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.

Brian J. Hollowaty 2118 Wilshire Blvd. – Suite 828 Santa Monica, CA 90403 Phone: 310.403.1919 [email_address] Twitter: http:// twitter.com/gcbrian LinkedIn: http:// www.linkedin.com/in/brianhollowaty Blog: http:// www.globallycompetitive.com Brian J. Hollowaty "Every man I meet is my superior in some way. In that, I learn of him." -- Ralph Waldo Emerson.