1. Lake Nasworthy
Initiative
November 5, 2013
The designs and concepts in this presentation are for illustrative purposes only

2. PARC
Peter A. Ravella Consulting, LLC

3. Linking Neighborhoods and Tourism
• Continually gather Public Input
• Capturing market while preserving neighborhoods
• Resolving complex community interests
• Design for implementation
• Focus on locals as tourists

4. Deliverables
• Master Plan and Comprehensive Plan
Amendment [completed]
• Catalytic Projects [in process]
• Implementation Strategy [in process]

5. Extensive
Public Participation

6. Public Input
• Who are the Stakeholders?
A diverse group of recreational users, homeowners,
elected officials, chamber representatives, university
and business owners
• Without the stakeholder input, the project
could not have fairly represented the
community’s wants and needs.
 Total number of stakeholders interviewed = 75+
 Total Outreach Hours = 200+

7. Stakeholder Meetings
Lake Users & Recreation
•
Rick Ogan, Kayaker and Biker
•
Bill Cullins, Riding and Running enthusiast
•
Alan Prest, Windsurfer/Columnist
•
Ron Allison, Ross Creek Trail Riders
•
Wayne Nickell, Concho Cruises
•
Danny Stevens, Concho Cruises
•
Juan Hernandez, Concho Bass Club
•
Mark Barta, CV Archery Association
•
Larry Leland, CV Archery Association
Lake Residents:
•
Robin Bockelman, Lakeshore Village
•
Kevin Collins, Bentwood Country Club
•
Ken Schaldt, Bentwood Country Club
•
Tad Logan, President Lake Nasworthy HOA
•
Greg Kerley, Lake Nasworthy HOA
Agencies
•
Manny Scott, TPWD
•
John Ingle, TPWD
•
Chuck Brown, Upper Colorado River Authority
Business
•
Jenni Hutcheson, Conv. & Visitors Bureau
•
Phil Neighbors, Pres., Chamber of Commerce
•
Paul Marshal & Sharri Gray KOA/Pack Saddle BBQ
•
Lee Brown, Spring Creek Marina and RV Park
Angelo State University
•
Greg Pecina, Director, ASU, Boat House
•
Jessica Manning, ASU Boathouse
•
Terry Maxwell, ASU, Birding
Follow-up communications were also undertaken in
response to comments, questions and concerns

8. Workshops & Outreach
• Workshops 2013
 March – General Public
 April – General Public
 May -- Community Breakfast and Evening Mtg
 June – Cultural District
 June – Incoming City Council
• Outreach
 Postcard Mailer to All Lake Property Owners
 Radio Spots
 Flyers
 Web

10. Stakeholder Guidance

11. Public Input
• Stakeholders played a vital role in steering this
project into its final direction
• Potential market areas of interest that where
discussed by stakeholders during interviews:
–
–
–
–
–
–
Restaurant/ Marina Development
Park Improvements
Special Events Area
Hike/Bike trail
Restrooms Improvements
Boat ramp Improvement

12. Key Quotes from Stakeholders
• “Promote community wellness, look into
unused land, extension of bike and
pedestrian trails”
• “We have the unique opportunity to fill
the needs in a way that complements our
city’s landscape, and West Texas country
character.”

13. Key Quotes from Stakeholders
• “[We see] a carefully planned public-­­private
partnership that results in a functional blend of
improved lake access and supporting infrastructure
for residents, open space/greenbelt areas, selectively
approved economic development activities by
private investors that do not negatively impact
existing recreational activities for San Angelo
residents, and non-­­motorized connectivity
enhancements that mitigate motorized vehicle traffic
issues and promote increased physical activity on the
part of residents and visitors.”

14. Final Outreach
• Follow up and one on one calls with
stakeholder groups and individuals
• October 21, 2013
– Planning Commission Presentation and
Unanimous Endorsement for Adoption
– Parks Board Presentation and Discussion
– Public Presentation and Q+A [45+ attendees]

15. Assessment of Community

16. Need Resource Management
• Erosion (dredging and other mitigations)
• Storm water management
• Water level management

17. Lake Management Needs
• The following requiresfd further study and local action:
–
–
–
–
–
Water supply and lake level
Storm water runoff /lake clarity and sedimentation
Shoreline erosion
Vegetation management
Recurring maintenance costs
• Recommend the City retain professional experts in the
field to address theses specific issues
• Without those issues being embraced the plan will enjoy
limited success

18. Market Analysis
for a Realistic Plan

19. Analysis Approach
• Detailed demographic analysis of city and the region
• Demand projections of activities for these markets
• Understanding of visitor market potential
• Comparisons of other similar lake areas
• Demand analyses for restaurant, hotel, and special uses

20. Assessment of Preferences

21. Market Opportunities
• Additional programming of water events
• Tourism from other west Texas communities
• Education and family venues
• Quality of life activities for locals

22. Nasworthy Master Plan

23. Character Zones
Special Opportunity
Natural Encounter
Action Sports
Harbor Village
Nature/Education
Existing
Neighborhoods

24. Action Sports

25. Action Sports
• Boat Races
•
•
•
•
•
Wake Boarding
Archery
Mountain Biking
Trail Running
Camping (RV, Tent)

26. Action Sports Potential
Figure 47. Zone 1 Estimated Participation/Attendance Potential
Activity/Year
Local
Market
Boating
Participation Estimates
Market
Visitor
Market
Share
Market
Share
60%
75%
2012
2,450
2,580
Archery
Local
Market
10
24,503
5
76,092
100,595
18,580
25,800
80,001
105,801
11,143
54,750
28,339
83,089
11,725
16,000
Total
17,669
15,218
2017
Visits per Year
Visitor
Market
57,660
29,796
87,456
Total
10%
75%
2012
5,475
5,668
2017
5,766
5,959
5%
Mountain Biking
75%
2012
4,633
2,398
7,031
46,328
11,990
58,318
2017
4,880
2,521
7,401
48,795
12,607
61,402
29,354
33,492
130,025
163,517
30,869
35,274
136,709
171,983
8,113
53,460
13,836
67,296
8,540
56,303
14,547
70,850
4,538
2,746
21,316
24,062
4,772
2,892
22,412
25,304
Wakeboarding
50%
50%
2012
3,349
26,005
2017
3,527
27,342
5%
Running/Jogging
2012
2017
75%
5,346
5,630
Camping
2012
2017
2,767
2,909
10%
5%
275
289
Source: ESRI BIS forecasts for 2012 and 2017, NSGA, SFIA,
4,263
4,482

27. Harbor Village

28. Harbor Village
• Marina
• Beach
• Restaurants
• Hotel
• Sailing School
• Triathlon Staging
• Splash pad
• Party Boats

29. Harbor Village Potential
Figure 49. Zone 2 Estimated Participation/Attendance Potential
Activity/Year
Participation Estimates
Local
Market
Swimming
Market
Share
Visitor
Market
Market
Share
Visits per Year
Total
Visitor
Market
10
10%
50%
Local
Market
Total
5
2012
2,963
4,601
7,564
29,628
23,004
52,632
2017
Sailing
3,120
4,837
7,958
31,204
24,187
55,391
2012
2017
75%
50%
902
4,668
5,569
9,017
23,338
32,355
950
4,908
5,857
9,497
24,538
34,034
Boating
75%
60%
2012
2,450
15,218
17,669
24,503
76,092
100,595
2017
2,580
16,000
18,580
25,800
80,001
105,801
Triathlon
2012
2017
75%
10%
193
200
393
1,932
1,000
2,932
204
210
414
2,035
1,052
3,087

30. Harbor Village Potential
Incorporate Mary E Lee Park and adjacent location
to catalyze activity by creating a mix of uses:
•
•
•
•
•
Hotel on the lake - 120 to 150 rooms total
Restaurants - 30,000 SF
Conference center - 30,000 SF
Retail/Entertainment Flex Space - 45,000 SF
Beach structure with concessions - 6,000 SF

31. Hotel Opportunity

32. Harbor Village (Mary Lee Park)

33. Marina Mixed-Use

34. Harbor Village
Neighborhood Preservation

35. Nature/Education

36. Nature/Education
• Nature Center (relocated)
 Potential partnership with larger Texas Zoo
• Family Entertainment Center (FEC)
 Only if risk remains on private sector

37. Nature Center Concept

38. Special Opportunity Zone

39. Special Opportunity
• Walk/Jogging/Bike Trail
• Windsurfing
• Zip line (connection to Gun Club Hill)
• Hotel (potential Interpretive Ctr.)
• Residential Development
• Commercial/Retail Development

40. Special Opportunity Potential
Figure 52. Zone 4 Estimated Participation/Attendance Potential
Activity/Year
Participation Estimates
Local
Market
Bicycle Riding
Market
Share
Visitor
Market
Market
Share
Visits per Year
5%
65%
Local
Market
Visitor
Market
10
Total
5
Total
2012
3,852
2,300
6,152
38,516
11,502
50,018
2017
Exercise Walking
4,057
2,419
6,475
40,565
12,094
52,659
2012
4,075
1,460
5,535
40,749
7,301
48,050
2017
4,292
1,535
5,827
42,917
7,677
50,593
65%
Running/Jogging
3%
75%
5%
2012
5,346
2,767
8,113
53,460
13,836
67,296
2017
5,630
2,909
8,540
56,303
14,547
70,850

41. Power Plant Catalytic Site
Activation of a previously dormant parcel by taking
advantage of the canal and location on the Lake:
•
•
•
•
Hotel on the Channel
Neighborhood retail and commercial
Mixed Residential Types
Potential Heritage Interpretive Center

42. Power Plant Catalytic Site

43. Interpretive Center with Hotel

44. Natural Encounter Zone

45. Natural Encounter Zone
• Birding Center
• Fishing
• Canoe/Kayak

46. Natural Encounter Potential
Figure 54. Zone 5 Estimated Participation/Attendance Potential
Activity/Year
Participation Estimates
Local
Market
Bird Watching
Market
Share
Visitor
Market
Market
Share
Visits per Year
10%
50%
Local
Market
Visitor
Market
10
Total
5
Total
2012
1,803
2,801
4,604
18,034
14,003
32,037
2017
Fishing
1,899
2,945
4,844
18,994
14,723
33,716
2012
2,319
9,002
11,320
23,185
45,009
68,194
2017
2,442
9,465
11,907
24,420
47,323
71,743
50%
Kayaking
25%
50%
25%
2012
2,748
10,669
13,417
27,481
53,344
80,824
2017
2,894
11,217
14,112
28,943
56,086
85,029

47. Birding Center Catalytic Site

48. Implementation Strategy

49. Existing City Parks, Existing Residential
and potential Commercial Mixed Use

50. Integrated
Trail Plan

51. Gun Club Hill
• Per the City Engineer, a trail
could be facilitated via
construction of an additional
5 to 8 foot wide improved
pedestrian way adjacent to
the roadway (20 feet width)

52. Relatively Low Cost Investments

53. Low Impact Trailhead (parking, bathrooms)

54. Potential Implementation Strategies
• Innovative Erosion Control
• Public-Private Partnerships
• Special Districts (value capture)
• Zoning Reforms
• Catalytic Projects
• Knickerbocker Redesign (coordinate w/TxDOT)

55. A gamechanging
initiative