Secrets of Rapid Mobile  App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc.                  @brezina           ...
Sincerely       We help the world be more thoughtful      We’ve built the world’s       largest gift network            •1...
Sincerely Products              We help the world be more thoughtful         We’ve built the world’s          largest gift...
Our first year     May    June    July   Aug   Sept   Oct   Nov   Dec                                        30+Sincerely  ...
Why rapid app development?    We wanted to learn:    • How is mobile commerce different?    • Purchase flows    • Pricing  ...
10 tips for rapid app developmentSincerely                     @brezina
1. MVP       Billing    Library   Address                  photos    book       Printing                  Image     Send t...
2. Off-brand testing               (or test in Canada)        Off-brand                SincerelySincerely                 ...
3. De-emphasize visual design       • Especially off-brand products       • Not interaction design       • Engineers do th...
4. Reuse common componentsSincerely                  @brezina
5. Buy cheap, disposable users       • No cross promotion       • No PR       • Buy users from Stumbleupon,       Admob, i...
6. Be willing to kill apps        • We’re killing an app this month        • You will have upset customersSincerely       ...
7. Use Android for quick testing       • Android apps have no app approval       • Android updates go live in hours       ...
8. APIs are everything    Internal API                           Payment processing                     Order fulfillment  ...
9. Team Structure                    Internal                      API    Dev          Design                   Dev       ...
10. Minimize interdependencies       My Goal: empower an engineer to have       4-6 hours of uninterrupted magic       eac...
Secrets of Rapid Mobile  App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc.                  @brezina           ...
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Secrets of Rapid App Development [Lean Startup Conf 2012]

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These are the slides from Dec 3 2012 talk at the Lean Startup conference in San Francisco. This deck talks about the first 12 months of Sincerely's development, and our strategy for

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Secrets of Rapid App Development [Lean Startup Conf 2012]

  1. 1. Secrets of Rapid Mobile App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com
  2. 2. Sincerely We help the world be more thoughtful We’ve built the world’s largest gift network •1.2M members •1.6M mailing addresses • Shipped products to 800k homesSincerely @brezina
  3. 3. Sincerely Products We help the world be more thoughtful We’ve built the world’s largest gift network @Postagram •1.2M members •1.6M mailing addresses @Sesame @InkCards • Shipped products to 800k homesSincerely @brezina
  4. 4. Our first year May June July Aug Sept Oct Nov Dec 30+Sincerely @brezina
  5. 5. Why rapid app development? We wanted to learn: • How is mobile commerce different? • Purchase flows • Pricing • Audience • Positioning • Physical delivery • and more...Sincerely @brezina
  6. 6. 10 tips for rapid app developmentSincerely @brezina
  7. 7. 1. MVP Billing Library Address photos book Printing Image Send to upload others Multiple recipientsSincerely @brezina
  8. 8. 2. Off-brand testing (or test in Canada) Off-brand SincerelySincerely @brezina
  9. 9. 3. De-emphasize visual design • Especially off-brand products • Not interaction design • Engineers do their own visual designSincerely @brezina
  10. 10. 4. Reuse common componentsSincerely @brezina
  11. 11. 5. Buy cheap, disposable users • No cross promotion • No PR • Buy users from Stumbleupon, Admob, iAds, Tapjoy, GoogleSincerely @brezina
  12. 12. 6. Be willing to kill apps • We’re killing an app this month • You will have upset customersSincerely @brezina
  13. 13. 7. Use Android for quick testing • Android apps have no app approval • Android updates go live in hours • Apple updates go live in 7 days • Closest thing we have to the web in the mobile app worldSincerely @brezina
  14. 14. 8. APIs are everything Internal API Payment processing Order fulfillment User accounts Address book Transactional emails No Sincerely product engineers touch our database External API 60 +Sincerely @brezina
  15. 15. 9. Team Structure Internal API Dev Design Dev Dev DesignSincerely @brezina
  16. 16. 10. Minimize interdependencies My Goal: empower an engineer to have 4-6 hours of uninterrupted magic each daySincerely @brezina
  17. 17. Secrets of Rapid Mobile App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com
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