Secrets of Rapid App Development [Lean Startup Conf 2012]

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These are the slides from Dec 3 2012 talk at the Lean Startup conference in San Francisco. This deck talks about the first 12 months of Sincerely's development, and our strategy for

These are the slides from Dec 3 2012 talk at the Lean Startup conference in San Francisco. This deck talks about the first 12 months of Sincerely's development, and our strategy for

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  • 1. Secrets of Rapid Mobile App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com
  • 2. Sincerely We help the world be more thoughtful We’ve built the world’s largest gift network •1.2M members •1.6M mailing addresses • Shipped products to 800k homesSincerely @brezina
  • 3. Sincerely Products We help the world be more thoughtful We’ve built the world’s largest gift network @Postagram •1.2M members •1.6M mailing addresses @Sesame @InkCards • Shipped products to 800k homesSincerely @brezina
  • 4. Our first year May June July Aug Sept Oct Nov Dec 30+Sincerely @brezina
  • 5. Why rapid app development? We wanted to learn: • How is mobile commerce different? • Purchase flows • Pricing • Audience • Positioning • Physical delivery • and more...Sincerely @brezina
  • 6. 10 tips for rapid app developmentSincerely @brezina
  • 7. 1. MVP Billing Library Address photos book Printing Image Send to upload others Multiple recipientsSincerely @brezina
  • 8. 2. Off-brand testing (or test in Canada) Off-brand SincerelySincerely @brezina
  • 9. 3. De-emphasize visual design • Especially off-brand products • Not interaction design • Engineers do their own visual designSincerely @brezina
  • 10. 4. Reuse common componentsSincerely @brezina
  • 11. 5. Buy cheap, disposable users • No cross promotion • No PR • Buy users from Stumbleupon, Admob, iAds, Tapjoy, GoogleSincerely @brezina
  • 12. 6. Be willing to kill apps • We’re killing an app this month • You will have upset customersSincerely @brezina
  • 13. 7. Use Android for quick testing • Android apps have no app approval • Android updates go live in hours • Apple updates go live in 7 days • Closest thing we have to the web in the mobile app worldSincerely @brezina
  • 14. 8. APIs are everything Internal API Payment processing Order fulfillment User accounts Address book Transactional emails No Sincerely product engineers touch our database External API 60 +Sincerely @brezina
  • 15. 9. Team Structure Internal API Dev Design Dev Dev DesignSincerely @brezina
  • 16. 10. Minimize interdependencies My Goal: empower an engineer to have 4-6 hours of uninterrupted magic each daySincerely @brezina
  • 17. Secrets of Rapid Mobile App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com