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Session 2

Social Media
Divinity School at
Silliman University

Thursday, November 14, 2013
Assignments
NOW: email Bruce
breyeschow@gmail.com
Ongoing: Participation in class
and in possible FB Group
Due 11/14: 500-...
Road Map
11/12 - Who we are
11/14 - Social Media and
Technology (w/guests)
Context Papers
Social Media Basics
Social Media...
Context Papers
Your context
Your ministry context
Where you align
Where you conflict
Questions
#SILLIMAN | @BREYESCHOW
Thur...
A Generation Asks Us?

#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
Symbol of
Unknown
Origin
http://bit.ly/NjFLEi

#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
Culture Shifts and SM
Authority and Truth | Social media opens up decision
making and equalizes authority
Mobility and Com...
First questions . . .
What technologies do YOU use?
What technologies do your
people use: young, old, urban,
rural, in Phi...
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
g...
Social Media Pitfalls
SM as idol, savior or quick fix
SM as distraction
SM as careless expression
SM as overestimated ROI
S...
Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way...
Social Media Wisdom

PHOTO BY JACKHEART

be with people: tinker with the betas,
but join in where folks are already
be you...
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
Twitter in Plain English

#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
Smarty Pants Terms
smart phones, tablets, androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
...
Social Media Platforms
Google: +, huddle, hangouts, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blog...
short break | fresh air
@breyeschow

Thursday, November 14, 2013
Facebook in Real Life

HTTP://YOUTU.BE/MRSRLZIYH20

#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
TOP
ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH

#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
Six Areas of Evaluation
COORDINATION
with organization
and productivity?
CREATIVITY
unleashing and
supporting artistry?

T...
Facebook
www.facebook.com
USES
UPDATE: personality and content
LISTS: “like” happenings of ministry
GROUPS to have group d...
Twitter
http://twitter.com
USES
Create lists to keep up
community members
Follow local orgs and
businesses for news and
lo...
Pocket.com
www.getpocket.com
USES
Saving Links
Feeding content to
distribution services
Archiving content

#SILLIMAN | @BR...
Buffer.com
www.bufferapp.com
USES
Effective posting patterns
Buffered and scheduled
Night owls and early birds

#SILLIMAN ...
Pinterest
www.pinterest.com
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
w...
Doodle
www.doodle.com
USES
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pressure

#SILLI...
gCal
www.google.com/calendar
USES
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a web...
Dropbox
www.dropbox.com
USES
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing

#SI...
Madmimi
www.madmimi.com
USES
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs

#SI...
Group.me
www.groupme.com
USES
Prayer Groups
Staff Teams
Parent Notification
Youth Communication

#SILLIMAN | @BREYESCHOW
Th...
From the stacks
Shift!: The Unfolding Internet by
Edward Burman (get used)
Social Media Media Gospel by
Meredith Gould
Ris...
From the brc stacks

Photo by philgyford

Top 25 Social Media Sites for Church
Letter to Pastors about the Dangers of Usin...
parking lot
questions
comments
discussion
@breyeschow
Thursday, November 14, 2013
NEXT CLASS
november 26

ask
questions
in fb group

Thursday, November 14, 2013

skim and
review
book at
least 750

enjoy
i...
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Silliman Divinity School: Technology and Social Media

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These are slides that I am using for my class at The Divinity School at Silliman University in the Philippines on Mission, Evangelism and Emerging Church. These are from Session 2 of 4 where we look at Social Media use.

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Transcript of "Silliman Divinity School: Technology and Social Media"

  1. 1. Session 2 Social Media Divinity School at Silliman University Thursday, November 14, 2013
  2. 2. Assignments NOW: email Bruce breyeschow@gmail.com Ongoing: Participation in class and in possible FB Group Due 11/14: 500-750 Words “Ministry Context” and Sharing Due 11/26: 750-1,500 Words Book Review and Brief Sharing Due 11/28: 500-750 Words “Posture of Ministry” slideshare.net/breyeschow Thursday, November 14, 2013 #SILLIMAN | @BREYESCHOW
  3. 3. Road Map 11/12 - Who we are 11/14 - Social Media and Technology (w/guests) Context Papers Social Media Basics Social Media Platforms Social Media for Church 11/26 - Worship, Preaching, Leadership, Justice and Ecumenism (w/guests) 11/28 - Evangelism, Structures, and Practical Application Thursday, November 14, 2013 Photo by allisonhare #SILLIMAN | @BREYESCHOW
  4. 4. Context Papers Your context Your ministry context Where you align Where you conflict Questions #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  5. 5. A Generation Asks Us? #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  6. 6. Symbol of Unknown Origin http://bit.ly/NjFLEi #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  7. 7. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  8. 8. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  9. 9. Culture Shifts and SM Authority and Truth | Social media opens up decision making and equalizes authority Mobility and Commitment | Social Media systematizes the speed and rhythms of life Structure and Adaptability | Social Media supports and encourages structural flexibility Spirituality and Public Engagement Social Media allows for deeper and wider reach Influence and Social Capital | Social Media creates broad niche spaces of community Technology and Community | Social Media exposes the broader human experience #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  10. 10. First questions . . . What technologies do YOU use? What technologies do your people use: young, old, urban, rural, in Philippines, away . . . What social networks are big in the Philippines? • 2011 Facebook 25.3 Million • 2000-2010 +1385% • Mobile 90% Internet 30% via digitalbuzzblog Photo by milos milosevic #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  11. 11. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  12. 12. SM Assumptions Social Media is only another medium of communication and expression; Social Media is generational air and gives insight into a particular worldview; Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self-worth as it has a flattening effect on community and leadership; Social Media will not save [insert org] #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  13. 13. Social Media Pitfalls SM as idol, savior or quick fix SM as distraction SM as careless expression SM as overestimated ROI SM as echo chamber SM as over-and-above F2F SM as an entry to bullying and unwanted contact Photo by amagill #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  14. 14. Social Media Possibilities SM can build up and strengthen the Body of Christ SM allows the church to model a different way of living SM compels the church to see the world beyond its bubble SM liberates faithful expression of creativity and creation SM provides accountability Photo by Kalexanderson SM offers a place of communal care and spiritual renewal #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  15. 15. Social Media Wisdom PHOTO BY JACKHEART be with people: tinker with the betas, but join in where folks are already be you: appropriate, honest, consistent just as you would be in real life (IRL) be interactive: engage, comment, respond, inquire, link and like be mindful: Most people lurk and observe without ever interacting. be humble/bold: don’t underestimate the influence of your thinking, but avoid delusions of grandeur be npr: earn the right to be heard. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  16. 16. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  17. 17. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  18. 18. Twitter in Plain English #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  19. 19. Smarty Pants Terms smart phones, tablets, androids Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and #hashtags Checking In QRCode #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  20. 20. Social Media Platforms Google: +, huddle, hangouts, drive, voice, mail, docs, calendars Blogging: typepad, wordpress, blogger, tumblr, Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace Media: last.fm, goodreads, pandora, spotify, iheartradio Photo: instagram, flickr, smugmug, picasa, snapchat Video: vimeo, youtube, huddle, vine Convos: skype, hangout, group.me, oovoo, gotomeeting, kik Productivity: dropbox, slideshare, doodle, wufoo, evernote Reviews: yelp, amazon, foursquare, google, miso, getglue, eNewsletters: madmimi, mailchimp, constant contact Location: foursquare, yelp, places, banjo Curating: pinterest, scoop.it, storify, buffer, hootsuite #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  21. 21. short break | fresh air @breyeschow Thursday, November 14, 2013
  22. 22. Facebook in Real Life HTTP://YOUTU.BE/MRSRLZIYH20 #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  23. 23. TOP ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  24. 24. Six Areas of Evaluation COORDINATION with organization and productivity? CREATIVITY unleashing and supporting artistry? Thursday, November 14, 2013 COMMUNICATION with messaging and delivery of content? CONTEMPLATION personal reflection and spiritual practices? CONNECTION building community and interactivity? CURATION gathering and sharing content?
  25. 25. Facebook www.facebook.com USES UPDATE: personality and content LISTS: “like” happenings of ministry GROUPS to have group discussions EVENTS: buzz generation not tracking #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  26. 26. Twitter http://twitter.com USES Create lists to keep up community members Follow local orgs and businesses for news and local happenings Connect to things outside context for curation Use hashtags to connect beyond current followers #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  27. 27. Pocket.com www.getpocket.com USES Saving Links Feeding content to distribution services Archiving content #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  28. 28. Buffer.com www.bufferapp.com USES Effective posting patterns Buffered and scheduled Night owls and early birds #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  29. 29. Pinterest www.pinterest.com USES Collect image and liturgy for a season: Lent, Easters, etc. Discover educational ideas: workshop rotation, adults etc. Gather sermon material Curate trusted content to share with the community. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  30. 30. Doodle www.doodle.com USES Set dates Take simple polls Share decision making Relieve stress Positive peer pressure #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  31. 31. gCal www.google.com/calendar USES Coordinate personal and professional schedules Embed low-maintenance calendar into a website integrated with other google apps #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  32. 32. Dropbox www.dropbox.com USES Cloud based storage Back-up and share photos Group document storage Presentation sharing #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  33. 33. Madmimi www.madmimi.com USES Link to online version Track actual interaction Save some money Good alt to emailed PDFs #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  34. 34. Group.me www.groupme.com USES Prayer Groups Staff Teams Parent Notification Youth Communication #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  35. 35. From the stacks Shift!: The Unfolding Internet by Edward Burman (get used) Social Media Media Gospel by Meredith Gould Rise of the Creative Class by Richard Florida The Long Tail Effect by Chris Anderson Open Leadership by Charlene Li Millennial Momentum by Morley Winograd and Michael Hais The Church of Facebook by Jesse Photo by shutterhacks #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  36. 36. From the brc stacks Photo by philgyford Top 25 Social Media Sites for Church Letter to Pastors about the Dangers of Using Social Media Three Reasons You Should Try Instagram Review of Social Media Site nextdoor.com The Courage to Blog About Personal Struggles #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  37. 37. parking lot questions comments discussion @breyeschow Thursday, November 14, 2013
  38. 38. NEXT CLASS november 26 ask questions in fb group Thursday, November 14, 2013 skim and review book at least 750 enjoy intramurals
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