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Definitive-ish Guide for Using Social Media in the Church
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Definitive-ish Guide for Using Social Media in the Church


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This is a a three-hour seminary that was presented as a join event sponsored by Seventh Avenue Presbyterian Church and the Presbyterian of San Francisco. If you have seen or used these slides in the …

This is a a three-hour seminary that was presented as a join event sponsored by Seventh Avenue Presbyterian Church and the Presbyterian of San Francisco. If you have seen or used these slides in the past, they have again been tweaked and improved!

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  • 1. Definitive-ish Guide for Using Social Media in the Church @sfpby | @sapcsf | #sfpby Bruce Reyes-Chow | @breyeschow WIFI: 2wire793 | 5145599588 Saturday, October 5, 2013
  • 2. #SFPBY | @BREYESCHOW Social Media Revolution 2013 SMR ON YOUTUBE Saturday, October 5, 2013
  • 3. #SFPBY | @BREYESCHOW Symbol of Unknown Origin Saturday, October 5, 2013
  • 4. #SFPBY | @BREYESCHOW Road Map of the Day 30,000 Feet-- Introductions, Disclaimers and Culture Shifts 20,000 Feet -- Assumptions, Pitfalls, Possibilities and Postures Questions BREAK @ 10:23-ish 10,000 Feet -- Terms and Platforms Wheels Down -- TOP 10 Questions DONE Photo by allisonhare Saturday, October 5, 2013
  • 5. #SFPBY | @BREYESCHOW name ministry context current use of social media: gadgets, networks, not at all, etc. one question or issue you hope is addressed during our time today one interesting, quirky, unique or surprising things about you: hobby, adventure, interesting, dream, etc. Who are you? Saturday, October 5, 2013
  • 6. #SFPBY | @BREYESCHOW Who is Bruce? Saturday, October 5, 2013
  • 7. #SFPBY | @BREYESCHOW Disclaimers FOCUS: Knowing the whys of SM is more important than mastering a #. KIM: SM will not save the church. BUTT IN: Lots of info and I go fast. EXPERT: My lens as a pastor, the place where praxis and theory converge. STIPULATIONS: I use generalities to save time, but push back. TWITTER: @breyeschow #sfpby TRANSLATION: You’ll do it best. SLIDES: Saturday, October 5, 2013
  • 8. #SFPBY | @BREYESCHOW Why Bother? Genesis 17-18 - Will a son be born to a man 100 years old and a woman the age of 90? Abraham gave the best of what he had . . . Sarah laughed . . . God is NOT done with us and is continually asking us to birth new, irrational and unexpected things. What are we being asked to birth, to give and to know?Gladys Burrill, 92 2011 Honolulu Marathon Photo: AP Saturday, October 5, 2013
  • 9. #SFPBY | @BREYESCHOW 21C Culture Shifts Authority and “t”ruth: from a single source of authority to an open source of discernment. eg . . . how we explore and discern Scripture, politics, culture, worship, decision making, etc. changes. SOCIAL MEDIA SO WHAT? Social media opens up decision making and equalizes authority Photo by carbonnyc Saturday, October 5, 2013
  • 10. #SFPBY | @BREYESCHOW 21C Culture Shifts Mobility and Commitment from a life-long commitment to “place” to an expectation of transience and change. eg . . . we change how we perceive a person’s commitment in terms of longevity. SOCIAL MEDIA SO WHAT? Social Media systematizes the speed and rhythms of life Photo by carbonnyc Saturday, October 5, 2013
  • 11. #SFPBY | @BREYESCHOW 21C Culture Shifts Spirituality and Public Engagement from a silent understanding of separating church and state to an increased move to a public expression of faith and politics. eg . . . we acknowledge political realities while encouraging personal discernment. SOCIAL MEDIA SO WHAT? Social Media allows for deeper and wider interaction in the world Photo by wy_jackrabbit Saturday, October 5, 2013
  • 12. #SFPBY | @BREYESCHOW 21C Culture Shifts Structure and Adaptability: from a mindset of methodology and “steps” to a of spirit of embraced chaos and institutional fluidity. eg . . . Changes how we structure our communal lives: congregation and councils. SOCIAL MEDIA SO WHAT? Social Media supports and encourages structural and institutional flexibility Photo by 31878512@N06 Saturday, October 5, 2013
  • 13. #SFPBY | @BREYESCHOW 21C Culture Shifts Influence and Social Capital: from a monolithic presence and mindset to a niche reality and opportunity for growth. eg . . . denominational evangelism strategies will change. SOCIAL MEDIA SO WHAT? Social Media creates broad niche spaces of community Photo by glamhag Saturday, October 5, 2013
  • 14. #SFPBY | @BREYESCHOW Long Tail Effect Saturday, October 5, 2013
  • 15. #SFPBY | @BREYESCHOW 21C Culture Shifts Technology and Community: from geographic clustering and isolation to broad global community. eg . . . our understanding and experience of community, privacy and social interaction is broadened. SOCIAL MEDIA SO WHAT? Social Media crosses geographic and communal boundaries. Photo by splityarn Saturday, October 5, 2013
  • 16. #SFPBY | @BREYESCHOW Social Media Explained SOCIAL MEDIA BY SAY IT VISUALLY Saturday, October 5, 2013
  • 17. #SFPBY | @BREYESCHOW SM Assumptions Social Media is only another medium of communication and expression; Social Media is generational air and gives insight into a particular worldview; Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self-worth as it has a flattening effect on community and the role of leadership; Social Media will not save [insert org]! Saturday, October 5, 2013
  • 18. #SFPBY | @BREYESCHOW Social Media Pitfalls SM as idol, savior or quick fix SM as distraction SM as careless expression SM as overestimated ROI SM as echo chamber SM as over-and-above F2F SM as an entry to bullying and unwanted contact Photo by amagill Saturday, October 5, 2013
  • 19. #SFPBY | @BREYESCHOW Social Media Possibilities SM can build up and strengthen the Body of Christ SM allows the church to model a different way of living SM compels the church to see the world beyond its bubble SM liberates faithful expression of creativity and creation SM provides accountability SM offers a place of communal care and spiritual renewal Photo by Kalexanderson Saturday, October 5, 2013
  • 20. #SFPBY | @BREYESCHOW Social Media Postures be with people: tinker with the betas, but join in where folks are already be you: appropriate, honest, consistent just as you would be in real life (IRL) be interactive: engage, comment, respond, inquire, link and like be mindful: Most people lurk and observe without ever interacting. be humble/bold: don’t underestimate the influence of your thinking, but avoid delusions of grandeur be npr: earn the right to shill PHOTO BY JACKHEART Saturday, October 5, 2013
  • 21. #SFPBY | @BREYESCHOW Questions Photo by milos milosevic Personal privacy . . . Pastoral identity . . . Pastoral transitions . . . Worship . . . Christian Education . . . Time management . . . Generational use . . . Presbyterian Church (USA) . . . Other . . . Saturday, October 5, 2013
  • 23. #SFPBY | @BREYESCHOW Facebook in Real Life HTTP://YOUTU.BE/MRSRLZIYH20 Saturday, October 5, 2013
  • 24. #SFPBY | @BREYESCHOW Saturday, October 5, 2013
  • 25. #SFPBY | @BREYESCHOW Smarty Pants Terms smart phones, tablets and androids Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and #hashtags Checking In QRCode Saturday, October 5, 2013
  • 26. #SFPBY | @BREYESCHOW Social Media Platforms Google: +, huddle, hangout, drive, voice, mail, docs, calendars Blogging: typepad, wordpress, blogger, tumblr, Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace Media:, goodreads, pandora, spotify, iheartradio Photo: instagram, flickr, smugmug, picasa, snapchat Video: vimeo, youtube, huddle, vine Convos: skype, hangout,, oovoo, gotomeeting, kik Productivity: dropbox, slideshare, doodle, wufoo, evernote Reviews: yelp, amazon, foursquare, google, miso, getglue, eNewsletters: madmimi, mailchimp, constant contact Location: foursquare, yelp, places, banjo Curating: pinterest,, storify, buffer, hootsuite Saturday, October 5, 2013
  • 28. CREATIVITY unleashing and supporting artistry? COMMUNICATION with messaging and delivery of content? CONNECTION building community and interactivity? CURATION gathering and sharing content? COORDINATION with organization and productivity? CONTEMPLATION personal reflection and spiritual practices? Six Areas of Evaluation Saturday, October 5, 2013
  • 29. #SFPBY | @BREYESCHOW USES UPDATE: personality and content LISTS: “like” happenings of ministry GROUPS to have group discussions EVENTS: buzz generation not tracking Facebook Saturday, October 5, 2013
  • 30. #SFPBY | @BREYESCHOW USES Create lists to keep up community members Follow local orgs and businesses for news and local happenings Connect to things outside context for curation Use hashtags to connect beyond current followers Twitter Saturday, October 5, 2013
  • 31. #SFPBY | @BREYESCHOW USES Saving Links Feeding content to distribution services Archiving content Saturday, October 5, 2013
  • 32. #SFPBY | @BREYESCHOW USES Effective posting patterns Buffered and scheduled Night owls and early birds Saturday, October 5, 2013
  • 33. #SFPBY | @BREYESCHOW USES Collect image and liturgy for a season: Lent, Easters, etc. Discover educational ideas: workshop rotation, adults etc. Gather sermon material Curate trusted content to share with the community. Pinterest Saturday, October 5, 2013
  • 34. #SFPBY | @BREYESCHOW USES Set dates Take simple polls Share decision making Relieve stress Positive peer pressure Doodle Saturday, October 5, 2013
  • 35. #SFPBY | @BREYESCHOW USES Coordinate personal and professional schedules Embed low-maintenance calendar into a website integrated with other google apps gCal Saturday, October 5, 2013
  • 36. #SFPBY | @BREYESCHOW USES Cloud based storage Back-up and share photos Group document storage Presentation sharing Dropbox Saturday, October 5, 2013
  • 37. #SFPBY | @BREYESCHOW USES Link to online version Track actual interaction Save some money Good alt to emailed PDFs Madmimi Saturday, October 5, 2013
  • 38. #SFPBY | @BREYESCHOW USES Prayer Groups Staff Teams Parent Notification Youth Communication Saturday, October 5, 2013
  • 39. #SFPBY | @BREYESCHOW Shift!: The Unfolding Internet by Edward Burman (get used) Social Media Media Gospel by Meredith Gould Rise of the Creative Class by Richard Florida The Long Tail Effect by Chris Anderson Open Leadership by Charlene Li Millennial Momentum by Morley Winograd and Michael Hais The Church of Facebook by Jesse Rice Click 2 Save by Elizabeth Drescher and Keith Anderson From the stacks Photo by shutterhacks Saturday, October 5, 2013
  • 40. #SFPBY | @BREYESCHOW Top 25 Social Media Sites for Church Letter to Pastors about the Dangers of Using Social Media Three Reasons You Should Try Instagram Review of Social Media Site The Courage to Blog About Personal Struggles Pastoral Transitions in a Social Media World From the brc stacks Photo by philgyford Saturday, October 5, 2013
  • 41. #SFPBY | @BREYESCHOW Personal privacy . . . Pastoral identity . . . Pastoral transitions . . . Worship . . . Christian Education . . . Time management . . . Generational use . . . Presbyterian Church (USA) . . . Other . . . Questions Photo by milos milosevic Saturday, October 5, 2013