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Definitive-ish Guide for Using
Social Media in the Church
@sfpby | @sapcsf | #sfpby
Bruce Reyes-Chow | @breyeschow
www.slid...
#SFPBY | @BREYESCHOW
Social Media Revolution 2013
SMR ON YOUTUBE
Saturday, October 5, 2013
#SFPBY | @BREYESCHOW
Symbol of
Unknown
Originhttp://bit.ly/NjFLEi
Saturday, October 5, 2013
#SFPBY | @BREYESCHOW
Road Map of the Day
30,000 Feet-- Introductions,
Disclaimers and Culture Shifts
20,000 Feet -- Assump...
#SFPBY | @BREYESCHOW
name
ministry context
current use of social media: gadgets,
networks, not at all, etc.
one question o...
#SFPBY | @BREYESCHOW
Who is Bruce?
Saturday, October 5, 2013
#SFPBY | @BREYESCHOW
Disclaimers
FOCUS: Knowing the whys of SM is
more important than mastering a #.
KIM: SM will not save...
#SFPBY | @BREYESCHOW
Why Bother?
Genesis 17-18 - Will a son be
born to a man 100 years old and
a woman the age of 90?
Abra...
#SFPBY | @BREYESCHOW
21C Culture Shifts
Authority and “t”ruth:
from a single source of authority to
an open source of disc...
#SFPBY | @BREYESCHOW
21C Culture Shifts
Mobility and Commitment
from a life-long commitment to
“place” to an expectation o...
#SFPBY | @BREYESCHOW
21C Culture Shifts
Spirituality and Public Engagement
from a silent understanding of
separating churc...
#SFPBY | @BREYESCHOW
21C Culture Shifts
Structure and Adaptability:
from a mindset of methodology and
“steps” to a of spir...
#SFPBY | @BREYESCHOW
21C Culture Shifts
Influence and Social Capital:
from a monolithic presence and
mindset to a niche rea...
#SFPBY | @BREYESCHOW
Long Tail Effect
Saturday, October 5, 2013
#SFPBY | @BREYESCHOW
21C Culture Shifts
Technology and Community:
from geographic clustering and
isolation to broad global...
#SFPBY | @BREYESCHOW
Social Media Explained
SOCIAL MEDIA BY SAY IT VISUALLY
Saturday, October 5, 2013
#SFPBY | @BREYESCHOW
SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is g...
#SFPBY | @BREYESCHOW
Social Media Pitfalls
SM as idol, savior or quick fix
SM as distraction
SM as careless expression
SM a...
#SFPBY | @BREYESCHOW
Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to ...
#SFPBY | @BREYESCHOW
Social Media Postures
be with people: tinker with the betas,
but join in where folks are already
be y...
#SFPBY | @BREYESCHOW
Questions
Photo by milos milosevic
Personal privacy . . .
Pastoral identity . . .
Pastoral transition...
#SFPBY | @BREYESCHOW
Break and Shameless Plug
THE DEFINITIVE-ISH GUIDE FOR USING
SOCIAL MEDIA IN THE CHURCH
Saturday, Octo...
#SFPBY | @BREYESCHOW
Facebook in Real Life
HTTP://YOUTU.BE/MRSRLZIYH20
Saturday, October 5, 2013
#SFPBY | @BREYESCHOW
Saturday, October 5, 2013
#SFPBY | @BREYESCHOW
Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. We...
#SFPBY | @BREYESCHOW
Social Media Platforms
Google: +, huddle, hangout, drive, voice, mail, docs, calendars
Blogging: type...
#SFPBY | @BREYESCHOW
TOP
ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH
Saturday, October 5, 2013
CREATIVITY
unleashing and
supporting artistry?
COMMUNICATION
with messaging and
delivery of content? CONNECTION
building c...
#SFPBY | @BREYESCHOW
www.facebook.com
USES
UPDATE: personality and content
LISTS: “like” happenings of ministry
GROUPS to ...
#SFPBY | @BREYESCHOW
http://twitter.com
USES
Create lists to keep up
community members
Follow local orgs and
businesses fo...
#SFPBY | @BREYESCHOW
www.getpocket.com
USES
Saving Links
Feeding content to
distribution services
Archiving content
Pocket...
#SFPBY | @BREYESCHOW
www.bufferapp.com
USES
Effective posting patterns
Buffered and scheduled
Night owls and early birds
B...
#SFPBY | @BREYESCHOW
www.pinterest.com
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover education...
#SFPBY | @BREYESCHOW
www.doodle.com
USES
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pr...
#SFPBY | @BREYESCHOW
www.google.com/calendar
USES
Coordinate personal and
professional schedules
Embed low-maintenance
cal...
#SFPBY | @BREYESCHOW
www.dropbox.com
USES
Cloud based storage
Back-up and share photos
Group document storage
Presentation...
#SFPBY | @BREYESCHOW
www.madmimi.com
USES
Link to online version
Track actual interaction
Save some money
Good alt to emai...
#SFPBY | @BREYESCHOW
www.groupme.com
USES
Prayer Groups
Staff Teams
Parent Notification
Youth Communication
Group.me
Saturd...
#SFPBY | @BREYESCHOW
Shift!: The Unfolding Internet by
Edward Burman (get used)
Social Media Media Gospel by
Meredith Goul...
#SFPBY | @BREYESCHOW
Top 25 Social Media Sites for Church
Letter to Pastors about the Dangers of Using Social Media
Three ...
#SFPBY | @BREYESCHOW
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Worship . . .
Christian Edu...
#SFPBY | @BREYESCHOW
Thanks and Shameless Plug
WWW.REYES-CHOW.COM
BREYESCHOW@GMAIL.COM
SLIDESHARE.NET/BREYESCHOW
@BREYESCH...
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Definitive-ish Guide for Using Social Media in the Church

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This is a a three-hour seminary that was presented as a join event sponsored by Seventh Avenue Presbyterian Church and the Presbyterian of San Francisco. If you have seen or used these slides in the past, they have again been tweaked and improved!

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  1. 1. Definitive-ish Guide for Using Social Media in the Church @sfpby | @sapcsf | #sfpby Bruce Reyes-Chow | @breyeschow www.slideshare.net/breyeschow WIFI: 2wire793 | 5145599588 Saturday, October 5, 2013
  2. 2. #SFPBY | @BREYESCHOW Social Media Revolution 2013 SMR ON YOUTUBE Saturday, October 5, 2013
  3. 3. #SFPBY | @BREYESCHOW Symbol of Unknown Originhttp://bit.ly/NjFLEi Saturday, October 5, 2013
  4. 4. #SFPBY | @BREYESCHOW Road Map of the Day 30,000 Feet-- Introductions, Disclaimers and Culture Shifts 20,000 Feet -- Assumptions, Pitfalls, Possibilities and Postures Questions BREAK @ 10:23-ish 10,000 Feet -- Terms and Platforms Wheels Down -- TOP 10 Questions DONE Photo by allisonhare Saturday, October 5, 2013
  5. 5. #SFPBY | @BREYESCHOW name ministry context current use of social media: gadgets, networks, not at all, etc. one question or issue you hope is addressed during our time today one interesting, quirky, unique or surprising things about you: hobby, adventure, interesting, dream, etc. Who are you? Saturday, October 5, 2013
  6. 6. #SFPBY | @BREYESCHOW Who is Bruce? Saturday, October 5, 2013
  7. 7. #SFPBY | @BREYESCHOW Disclaimers FOCUS: Knowing the whys of SM is more important than mastering a #. KIM: SM will not save the church. BUTT IN: Lots of info and I go fast. EXPERT: My lens as a pastor, the place where praxis and theory converge. STIPULATIONS: I use generalities to save time, but push back. TWITTER: @breyeschow #sfpby TRANSLATION: You’ll do it best. SLIDES: slideshare.net/breyeschow Saturday, October 5, 2013
  8. 8. #SFPBY | @BREYESCHOW Why Bother? Genesis 17-18 - Will a son be born to a man 100 years old and a woman the age of 90? Abraham gave the best of what he had . . . Sarah laughed . . . God is NOT done with us and is continually asking us to birth new, irrational and unexpected things. What are we being asked to birth, to give and to know?Gladys Burrill, 92 2011 Honolulu Marathon Photo: AP Saturday, October 5, 2013
  9. 9. #SFPBY | @BREYESCHOW 21C Culture Shifts Authority and “t”ruth: from a single source of authority to an open source of discernment. eg . . . how we explore and discern Scripture, politics, culture, worship, decision making, etc. changes. SOCIAL MEDIA SO WHAT? Social media opens up decision making and equalizes authority Photo by carbonnyc Saturday, October 5, 2013
  10. 10. #SFPBY | @BREYESCHOW 21C Culture Shifts Mobility and Commitment from a life-long commitment to “place” to an expectation of transience and change. eg . . . we change how we perceive a person’s commitment in terms of longevity. SOCIAL MEDIA SO WHAT? Social Media systematizes the speed and rhythms of life Photo by carbonnyc Saturday, October 5, 2013
  11. 11. #SFPBY | @BREYESCHOW 21C Culture Shifts Spirituality and Public Engagement from a silent understanding of separating church and state to an increased move to a public expression of faith and politics. eg . . . we acknowledge political realities while encouraging personal discernment. SOCIAL MEDIA SO WHAT? Social Media allows for deeper and wider interaction in the world Photo by wy_jackrabbit Saturday, October 5, 2013
  12. 12. #SFPBY | @BREYESCHOW 21C Culture Shifts Structure and Adaptability: from a mindset of methodology and “steps” to a of spirit of embraced chaos and institutional fluidity. eg . . . Changes how we structure our communal lives: congregation and councils. SOCIAL MEDIA SO WHAT? Social Media supports and encourages structural and institutional flexibility Photo by 31878512@N06 Saturday, October 5, 2013
  13. 13. #SFPBY | @BREYESCHOW 21C Culture Shifts Influence and Social Capital: from a monolithic presence and mindset to a niche reality and opportunity for growth. eg . . . denominational evangelism strategies will change. SOCIAL MEDIA SO WHAT? Social Media creates broad niche spaces of community Photo by glamhag Saturday, October 5, 2013
  14. 14. #SFPBY | @BREYESCHOW Long Tail Effect Saturday, October 5, 2013
  15. 15. #SFPBY | @BREYESCHOW 21C Culture Shifts Technology and Community: from geographic clustering and isolation to broad global community. eg . . . our understanding and experience of community, privacy and social interaction is broadened. SOCIAL MEDIA SO WHAT? Social Media crosses geographic and communal boundaries. Photo by splityarn Saturday, October 5, 2013
  16. 16. #SFPBY | @BREYESCHOW Social Media Explained SOCIAL MEDIA BY SAY IT VISUALLY Saturday, October 5, 2013
  17. 17. #SFPBY | @BREYESCHOW SM Assumptions Social Media is only another medium of communication and expression; Social Media is generational air and gives insight into a particular worldview; Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self-worth as it has a flattening effect on community and the role of leadership; Social Media will not save [insert org]! Saturday, October 5, 2013
  18. 18. #SFPBY | @BREYESCHOW Social Media Pitfalls SM as idol, savior or quick fix SM as distraction SM as careless expression SM as overestimated ROI SM as echo chamber SM as over-and-above F2F SM as an entry to bullying and unwanted contact Photo by amagill Saturday, October 5, 2013
  19. 19. #SFPBY | @BREYESCHOW Social Media Possibilities SM can build up and strengthen the Body of Christ SM allows the church to model a different way of living SM compels the church to see the world beyond its bubble SM liberates faithful expression of creativity and creation SM provides accountability SM offers a place of communal care and spiritual renewal Photo by Kalexanderson Saturday, October 5, 2013
  20. 20. #SFPBY | @BREYESCHOW Social Media Postures be with people: tinker with the betas, but join in where folks are already be you: appropriate, honest, consistent just as you would be in real life (IRL) be interactive: engage, comment, respond, inquire, link and like be mindful: Most people lurk and observe without ever interacting. be humble/bold: don’t underestimate the influence of your thinking, but avoid delusions of grandeur be npr: earn the right to shill PHOTO BY JACKHEART Saturday, October 5, 2013
  21. 21. #SFPBY | @BREYESCHOW Questions Photo by milos milosevic Personal privacy . . . Pastoral identity . . . Pastoral transitions . . . Worship . . . Christian Education . . . Time management . . . Generational use . . . Presbyterian Church (USA) . . . Other . . . Saturday, October 5, 2013
  22. 22. #SFPBY | @BREYESCHOW Break and Shameless Plug THE DEFINITIVE-ISH GUIDE FOR USING SOCIAL MEDIA IN THE CHURCH Saturday, October 5, 2013
  23. 23. #SFPBY | @BREYESCHOW Facebook in Real Life HTTP://YOUTU.BE/MRSRLZIYH20 Saturday, October 5, 2013
  24. 24. #SFPBY | @BREYESCHOW Saturday, October 5, 2013
  25. 25. #SFPBY | @BREYESCHOW Smarty Pants Terms smart phones, tablets and androids Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and #hashtags Checking In QRCode Saturday, October 5, 2013
  26. 26. #SFPBY | @BREYESCHOW Social Media Platforms Google: +, huddle, hangout, drive, voice, mail, docs, calendars Blogging: typepad, wordpress, blogger, tumblr, Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace Media: last.fm, goodreads, pandora, spotify, iheartradio Photo: instagram, flickr, smugmug, picasa, snapchat Video: vimeo, youtube, huddle, vine Convos: skype, hangout, group.me, oovoo, gotomeeting, kik Productivity: dropbox, slideshare, doodle, wufoo, evernote Reviews: yelp, amazon, foursquare, google, miso, getglue, eNewsletters: madmimi, mailchimp, constant contact Location: foursquare, yelp, places, banjo Curating: pinterest, scoop.it, storify, buffer, hootsuite Saturday, October 5, 2013
  27. 27. #SFPBY | @BREYESCHOW TOP ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH Saturday, October 5, 2013
  28. 28. CREATIVITY unleashing and supporting artistry? COMMUNICATION with messaging and delivery of content? CONNECTION building community and interactivity? CURATION gathering and sharing content? COORDINATION with organization and productivity? CONTEMPLATION personal reflection and spiritual practices? Six Areas of Evaluation Saturday, October 5, 2013
  29. 29. #SFPBY | @BREYESCHOW www.facebook.com USES UPDATE: personality and content LISTS: “like” happenings of ministry GROUPS to have group discussions EVENTS: buzz generation not tracking Facebook Saturday, October 5, 2013
  30. 30. #SFPBY | @BREYESCHOW http://twitter.com USES Create lists to keep up community members Follow local orgs and businesses for news and local happenings Connect to things outside context for curation Use hashtags to connect beyond current followers Twitter Saturday, October 5, 2013
  31. 31. #SFPBY | @BREYESCHOW www.getpocket.com USES Saving Links Feeding content to distribution services Archiving content Pocket.com Saturday, October 5, 2013
  32. 32. #SFPBY | @BREYESCHOW www.bufferapp.com USES Effective posting patterns Buffered and scheduled Night owls and early birds Buffer.com Saturday, October 5, 2013
  33. 33. #SFPBY | @BREYESCHOW www.pinterest.com USES Collect image and liturgy for a season: Lent, Easters, etc. Discover educational ideas: workshop rotation, adults etc. Gather sermon material Curate trusted content to share with the community. Pinterest Saturday, October 5, 2013
  34. 34. #SFPBY | @BREYESCHOW www.doodle.com USES Set dates Take simple polls Share decision making Relieve stress Positive peer pressure Doodle Saturday, October 5, 2013
  35. 35. #SFPBY | @BREYESCHOW www.google.com/calendar USES Coordinate personal and professional schedules Embed low-maintenance calendar into a website integrated with other google apps gCal Saturday, October 5, 2013
  36. 36. #SFPBY | @BREYESCHOW www.dropbox.com USES Cloud based storage Back-up and share photos Group document storage Presentation sharing Dropbox Saturday, October 5, 2013
  37. 37. #SFPBY | @BREYESCHOW www.madmimi.com USES Link to online version Track actual interaction Save some money Good alt to emailed PDFs Madmimi Saturday, October 5, 2013
  38. 38. #SFPBY | @BREYESCHOW www.groupme.com USES Prayer Groups Staff Teams Parent Notification Youth Communication Group.me Saturday, October 5, 2013
  39. 39. #SFPBY | @BREYESCHOW Shift!: The Unfolding Internet by Edward Burman (get used) Social Media Media Gospel by Meredith Gould Rise of the Creative Class by Richard Florida The Long Tail Effect by Chris Anderson Open Leadership by Charlene Li Millennial Momentum by Morley Winograd and Michael Hais The Church of Facebook by Jesse Rice Click 2 Save by Elizabeth Drescher and Keith Anderson From the stacks Photo by shutterhacks Saturday, October 5, 2013
  40. 40. #SFPBY | @BREYESCHOW Top 25 Social Media Sites for Church Letter to Pastors about the Dangers of Using Social Media Three Reasons You Should Try Instagram Review of Social Media Site nextdoor.com The Courage to Blog About Personal Struggles Pastoral Transitions in a Social Media World From the brc stacks Photo by philgyford Saturday, October 5, 2013
  41. 41. #SFPBY | @BREYESCHOW Personal privacy . . . Pastoral identity . . . Pastoral transitions . . . Worship . . . Christian Education . . . Time management . . . Generational use . . . Presbyterian Church (USA) . . . Other . . . Questions Photo by milos milosevic Saturday, October 5, 2013
  42. 42. #SFPBY | @BREYESCHOW Thanks and Shameless Plug WWW.REYES-CHOW.COM BREYESCHOW@GMAIL.COM SLIDESHARE.NET/BREYESCHOW @BREYESCHOW ON MOST SOCIAL MEDIA SITES Saturday, October 5, 2013
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