3 Hour Social Media and the Church
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3 Hour Social Media and the Church

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These are that I used for the 2013 Association of Presbyterian Church Educators three hour workshop on Social Media and the Church.

These are that I used for the 2013 Association of Presbyterian Church Educators three hour workshop on Social Media and the Church.

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3 Hour Social Media and the Church 3 Hour Social Media and the Church Presentation Transcript

  • The Definitive-Ish Social Media Workshop for Church Leaders Annual Gathering | Orlando 2013 | #APCE2013 Bruce Reyes-Chow | @breyeschow www.slideshare.net/breyeschowSaturday, February 9, 2013
  • Social Media Revolution 2013 HTTP://YOUTU.BE/QUCFFCCHW1W #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Symbol of Unknown Origin http://bit.ly/NjFLEi #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Road Map of the Day Introductions Culture Shifts Assumptions Pitfalls Possibilities Postures Questions I BREAK Smarty Pants Terms Platforms 10 for Consideration Photo by allisonhare Questions II #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Who are you? morning people or night owls decade: 50’s, 60’s, 70’s, 80’s 90’s, 00’s ages: under 90, 70, 50, 40, 30, 20 religious tradition: Presbyterian, Baptists, Catholic, non- denominational, other... geography to ministry: 10m, 30m, 60m church longevity?: till the end, <10, <5 smart phone, actual phone, no phone technology: email, facebook, texting, google drive, twitter, pinterest, instagram, foursquare, dropbox, #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Who is Bruce 69X:85Y URBAN:SF TECHIE:SM CREATIVE:BOBO PASTOR:PLANTER BLOGGER:WRITER CONSULTANT:COACH #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Why Bother? Genesis 17-18 - Will a son be born to a man 100 years old and a woman the age of 90? Abraham gave the best of what he had . . . Sarah laughed . . . God is NOT done with us and is continually asking us to birth new, irrational and unexpected things. What are we being asked to birth, Gladys Burrill, 92 to give and to know? 2011 Honolulu Marathon Photo: AP #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • 21C Culture Shifts Authority and “t”ruth: from a single source of authority to an open source of discernment. eg . . . how we explore and discern Scripture, politics, culture, worship, decision making, etc. changes. SOCIAL MEDIA SO WHAT? Social media opens up decision making and equalizes authority Photo by carbonnyc #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • 21C Culture Shifts Mobility and Commitment from a life-long commitment to “place” to an expectation of transience and change. eg . . . we change how we perceive a person’s commitment in terms of longevity. SOCIAL MEDIA SO WHAT? Social Media systematizes the speed and rhythms of life Photo by carbonnyc #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • 21C Culture Shifts Spirituality and Public Engagement from a silent understanding of separating church and state to an increased move to a public expression of faith and politics. eg . . . we acknowledge political realities while encouraging personal discernment. SOCIAL MEDIA SO WHAT? Social Media allows for deeper and wider interaction in the world Photo by wy_jackrabbit #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • 21C Culture Shifts Structure and Adaptability: from a mindset of methodology and “steps” to a of spirit of approach and adaptability. eg . . . Changes how we structure our communal lives: congregation and councils. SOCIAL MEDIA SO WHAT? Social Media supports and encourages structural flexibility Photo by 31878512@N06 #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • 21C Culture Shifts Influence and Social Capital: from a monolithic presence and mindset to a niche reality and opportunity for growth. eg . . . denominational evangelism strategies will change. SOCIAL MEDIA SO WHAT? Social Media creates broad niche spaces of community. Photo by glamhag #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Long Tail Effect #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Long Tail Effect #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • 21C Culture Shifts Technology and Community: from geographic clustering and isolation to broad global community. eg . . . our understanding and experience of community, privacy and social interaction is broadened. SOCIAL MEDIA SO WHAT? Social Media crosses geographic and communal boundaries. Photo by splityarn #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • SM Assumptions Social Media is only another medium of communication and expression; Social Media is generational air and gives insight into a particular worldview; Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self-worth as it has a flattening effect on community and the role of leadership; !!Social Media will not save the church!! #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Social Media Pitfalls SM as idol, savior or quick fix SM as distraction SM as careless expression SM as overestimated ROI SM as over-and-above F2F SM as an entry to bullying and unwanted contact Photo by amagill #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Social Media Possibilities SM can build up and strengthen the Body of Christ SM allows the church to model a different way of living SM compels the church to see the world beyond it’s bubble SM liberates faithful expression of creativity and creation SM provides communal accountability Photo by Kalexanderson #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Social Media Postures be you: appropriate, honest, consistent just as you would IRL; be interactive: engage, comment, respond, inquire, link and like; be mindful: Most people lurk and observe without every interacting. be humble: don’t overestimate your influence and avoid delusions of grandeur. be bold: don’t underestimate your influence to begin and sustain PHOTO BY JACKHEART meaningful movements. #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Questions - Part I Personal privacy . . . Pastoral identity . . . Pastoral transitions . . . Technology and worship . . . Time management . . . Generational use . . . Presbyterian Church (USA) . . . Other . . . Photo by milos milosevic #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Break and Shameless Plug THE DEFINITIVE-ISH GUIDE FOR USING SOCIAL MEDIA IN THE CHURCH #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Social Media Explained HTTP://WWW.YOUTUBE.COM/WATCH?V=SGNIIUD_OQG #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Smarty Pants Terms smart phones, tablets and androids Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and #hashtags Checking In QRCode #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Social Media Platforms Google: +, huddle, hangout, drive, voice, mail, docs, calendars Blogging: typepad, wordpress, blogger, tumblr, posterous Networks: twitter, facebook, linkedin, pinterest, nextdoor Media: last.fm, goodreads, pandora, spotify, iheartradio Photo: instagram, flickr, smugmug, picasa Video: vimeo, youtube, huddle Convos: skype, hangout, group.me, oovoo, gotomeeting Productivity: dropbox, slideshare, doodle, wufoo Reviews: yelp, amazon, miso, getglue, eNewsletters: madmimi, mailchimp, constant contact Location: foursquare, yelp, places, banjo #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Facebook in Real Life HTTP://YOUTU.BE/MRSRLZIYH20 #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Facebook CLICK www.facebook.com www.facebook.com/breyeschowpage USES Forms LISTS to “like” happenings of ministry participants. Use GROUPS to have community based discussions. Use PAGES to facilitate connections and move info outward. QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Doodle CLICK www.doodle.com USES Set dates Take simple polls Relieve stress QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Yelp CLICK www.yelp.com http://reyes-chow.yelp.com/ USES Have folks review your church and ministry. Connect with others in the community. Be where people are searching for life services. QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Yelp #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Pinterest CLICK www.pinterest.com http://pinterest.com/breyeschow/ USES Collect image and liturgy for a season: Lent, Easters, etc. Collect educational ideas: workshop rotation, adults etc. Collect supporting sermon material QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Group.me CLICK www.groupme.com USES Prayer Groups Staff Teams Parent Notification Youth Communication QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Nextdoor CLICK www.nextdoor.com USES Connect with actual neighbors Coordinate neighborhood gatherings Stay up-to-date about things that matter QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Goodreads CLICK www.goodreads.com/ www.goodreads.com/ breyeschow USES Book Groups Suggested and review New books - “presbyterian” QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Twitter CLICK http://twitter.com http://twitter.com/breyeschow USES Create lists to keep up w/members Follow local orgs and businesses Connect to things outside context Use hashtags to connect QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Madmimi CLICK www.madmimi.com USES Link to newsletters Track actual interaction Save some money QUESTIONS and SUGGESTIONS #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Blogging HTTP://YOUTU.BE/NN2I1PWXJXI #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Questions - Part II Personal privacy . . . Pastoral identity . . . Pastoral transitions . . . Technology and worship . . . Time management . . . Generational use . . . Presbyterian Church (USA) . . . Other . . . Photo by milos milosevic #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • From the stacks Shift!: The Unfolding Internet by Edward Burman (get used) Bobos In Paradise and On Paradise Drive by David Brooks Rise of the Creative Class by Richard Florida The Long Tail Effect by Chris Anderson Open Leadership by Charlene Li Millennial Momentum by Morley Winograd and Michael Hais The Church of Facebook by Jesse Rice Click 2 Save by Elizabeth Drescher and Photo by shutterhacks Keith Anderson #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • From the stacks Photo by philgyford How to find Presbyterians on Twitter Letter to Pastors about the Dangers of Using Social Media Three Reasons You Should Try Instagram Review of Social Media Site nextdoor.com The Courage to Blog About Personal Struggles #APCE2013 | @BREYESCHOWSaturday, February 9, 2013
  • Questions and Comments Questions, Comments, Reflections Connect with Bruce reyes-chow.com twitter/breyeschow facebook/breyeschowpage linkedin/reyeschow instagram/breyeschow pinterest/breyeschow THE DEFINITIVE-ISH GUIDE slideshare/breyeschow FOR USING SOCIAL MEDIA IN THE CHURCH THANKS FOR COMING! #APCE2013 | @BREYESCHOWSaturday, February 9, 2013