Waiblingen27012011

769 views
699 views

Published on

Forum für Lokaljournalismus, Waiblingen, Deutschland. Hyperlocal experiences, an attitude that helps, Organising Journalism

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
769
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Waiblingen27012011

  1. 1. Hyperlocal Experiences & AttitudesBart Brouwers, Waiblingen, 27. Januar 2011
  2. 2. 1. Hyperlocal experiences2. An attitude that helps3. Organising journalism
  3. 3. GA
  4. 4. © voetbalzone
  5. 5. © volkskrant
  6. 6. Part 1:Hyperlocal Experiences
  7. 7. What did we do?• 4 task forces (feb-june 2010) •ICT, Content, Business, Marketing• 4 pilots (started august 2010) •1 Commercial, 1 Community, 2 Aggregation• Projectteam, (6 people)• Platform: Open Source Drupal• Businessplan based upon pilot-learnings
  8. 8. Goals• A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – mobile & web• Sustainable businessmodels around the offered hyperlocal information• A way for journalism to reinvent itself
  9. 9. What we learned• Journalism can be a two way business• Active community means returning visitors• Social Media essential in community building• Hot news is needed for peaks• Aggregation offers a safety net for news• Go fast - but be sure to be “not wrong for long”• Tech & Content are pillars, but…• Describe your businessmodels before starting – Content deals are necessary
  10. 10. 48.832266,9.320612 ????
  11. 11. 48.832266, 9.320612 = An der Talaue 4 Waiblingen Deutschland
  12. 12. page 39
  13. 13. GA
  14. 14. http://www.youtube.com/watch?v=LhBf5MWWbhIYoutube © worldnews
  15. 15. GA
  16. 16. Amsterdam –Groningen183km
  17. 17. Hyperlocal tulips?
  18. 18. Part 2:The Right Attitude
  19. 19. Smaller newsrooms? Functionality? IT? Platforms? Attitude!
  20. 20. from:
  21. 21. via:
  22. 22. to:
  23. 23. Yes:
  24. 24. Yes:
  25. 25. but…
  26. 26. © glennsasscer.com
  27. 27. What’s really shaping journalism’s future: attitude
  28. 28. also ????
  29. 29. How many golden rulesfor behavior do we need?
  30. 30. © soccernews
  31. 31. © wiyono4.blogspot.com
  32. 32. © AD
  33. 33. © wireleft
  34. 34. © HLN, DeMorgen
  35. 35. 20 Golden Rules
  36. 36. Golden rules, built upon: • Research • Experience • Success and failure elsewhere • Some ambition • And a lot of gut feeling
  37. 37. 1. Think Niche
  38. 38. 2. Get Personal © Rikkert Walbeek
  39. 39. 3. Be Social, Act Social © Bullmarketing
  40. 40. 4. Publish Real-Time
  41. 41. 5. Be Easy-to-Use
  42. 42. 6. Be Open
  43. 43. 7. Be Serendipitous – Not?
  44. 44. 8. Mistakes are no #Fail
  45. 45. 9. Outside knowledge
  46. 46. 10. & your own skills
  47. 47. 11. Avoid Acting “Special”
  48. 48. 12: Be Involved
  49. 49. 13. Collaborate, don’t Invent
  50. 50. 14. Cherish & Curate
  51. 51. 15. Mutualize
  52. 52. Meg Pickard, The Guardian
  53. 53. 16. Accept lurking
  54. 54. 17. Act Entrepreneurial
  55. 55. 18. Pile up Small Change
  56. 56. 19. Automate
  57. 57. 20. Break down the Castle
  58. 58. Part 3:Organising Journalism
  59. 59. Roles in Media- organisations How it was. How it might be
  60. 60. How it was
  61. 61. One takes…
  62. 62. and…
  63. 63. One builds…
  64. 64. And one adds a referee
  65. 65. Result:
  66. 66. Traditional roles in mediaJournalist Sales Uitgever
  67. 67. Traditional roles in mediaJournalist Sales Uitgever Publisher
  68. 68. Always one complaining to the referee © Parool
  69. 69. Or getting angree with him © HBvL
  70. 70. How restructure? © themanchesterunited.com
  71. 71. Wait for better days? © AD
  72. 72. One adds…
  73. 73. A new role in media
  74. 74. Enable conversations Activate knowledge Connect (to) groups Facilitate contactManage the community
  75. 75. In short:communitymanager
  76. 76. A new role in media Communitymanager
  77. 77. OldJournalist Sales
  78. 78. + newJournalist Sales
  79. 79. Old + NewJournalist Sales
  80. 80. Old + NewJournalist Sales Publisher Communitymanager
  81. 81. Oud + NieuwJournalist Sales Publisher Communitymanager
  82. 82. Entrepreneurial JournalistJournalist Sales Publisher Communitymanager
  83. 83. Entrepreneurial JournalistJournalist Sales Publisher Niche journalist Communitymanager
  84. 84. Entrepreneurial JournalistJournalist Sales Publisher Marketeer, Niche journalist SEO-manager Communitymanager
  85. 85. Happy ever after? © Mashnews
  86. 86. No organisationwithout innovation
  87. 87. R&D, Innovation• The triangle Journalist / Sales / Communitymanager is a substantial addition to the existing two-legged model• But to safeguard further steps in the future, attention is needed for permanent innovation.• The triangle can be the bottom of a 3D-model with 4 corners.• Journalism – Sales – Community – Innovation
  88. 88. 4 1 23
  89. 89. 1.The bottomof the model
  90. 90. Journalist
  91. 91. Journalist Sales
  92. 92. Journalist SalesCommunitymanager
  93. 93. Journalist Niche- journalist SalesCommunitymanager
  94. 94. Journalist Niche- journalist Marketeer, SEO-manager SalesCommunitymanager
  95. 95. Journalist Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  96. 96. 2. Connect thebottom-trianglewith innovation
  97. 97. R&D, innovation Journalist Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  98. 98. R&D, innovation New business- models Journalist Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  99. 99. R&D, innovation New business- models Yield Journalist Manager? Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  100. 100. R&D, innovation Demand Media? New business- models Yield Journalist Manager? Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  101. 101. In short:4 leading roles
  102. 102. R&D, innovation Demand Media? New business- models Yield Journalist Manager? Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  103. 103. And 6 fields
  104. 104. R&D, innovation Demand Media? New business- models Yield Journalist Manager? Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  105. 105. R&D, innovation Demand Media? New business- models Yield Journalist Manager? Entrepreneurial Niche- Journalist journalist Marketeer, SEO-manager SalesCommunitymanager
  106. 106. A Last Request
  107. 107. bartbrouwers@dichtbij.nltwitter: @brewbartStay tuned:dodebomen.nlThank you!
  108. 108. bartbrouwers@dichtbij.nltwitter: @brewbartStay tuned:dodebomen.nlThank you!

×