Mgl hogeschool zuyd 13032014
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Mgl hogeschool zuyd 13032014

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innovation in media session for Hogeschool Zuyd at MGL Sittard

innovation in media session for Hogeschool Zuyd at MGL Sittard

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Mgl hogeschool zuyd 13032014 Mgl hogeschool zuyd 13032014 Presentation Transcript

  • Going Local in Limburg: building communities & entrepreneurship - Sittard, 13 maart 2014
  • Pleased to Meet You!
  • The Hyperlocal Highway
  • The Hyperlocal Highway
  • Goals dichtbij.nl (dd 2010) • A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – device independent, well timed Interactive, community-oriented • Sustainable businessmodels around the offered hyperlocal information No editorial freedom without business • A way for journalism to reinvent itself Professional skills + amateur wisdom
  • How did we start? • 4 task forces (Feb-June 2010) •ICT, Content, Business, Marketing • 4 pilots (started august 2010) •1 Commercial, 1 Community, 2 Aggregation • Project Team, (6 people) • Platform: Open Source Drupal • Businessplan based upon pilot-learnings • National Roll Out started June 1, 2011
  • And now… • Dichtbij is integrated in HMC (regional and local newspapers) • 45 active platforms, 100’s of subs, 400 “light” • 140 employees, 150,000 active users (“co-writers”) • 2.5M uv’s, 5M visitors, 20M pv’s • Making good mone, but sustainable in this form?
  • (from: TMG 2013, presented on March 12, 2014)
  • What we learned • Journalism can be a two way business • An active community means returning visitors & content • Social Media essential in community building • “Urgent” news (accidents etc) is needed for peaks, pv’s • Aggregation offers a safety net for news • Go fast, make mistakes - but don’t be wrong for long • Independence from traditional structures is key, as long as you keep looking for company-opportunities • Development, content and sales in ONE team • Tech & Content are pillars, but… • …describe your businessmodels before starting
  • In Short: • An attitude that reflects the needs & opportunities of the community you are working with • Closest possible cooperation between editorial and commercial activities, people
  • In Short: • An attitude that reflects the needs & opportunities of the community you are working with • Closest possible cooperation between editorial and commercial activities, people
  • The fields of Journalism are turned upside down From a walled garden… …to an open greenfield
  • …a very crowded greenfield
  • And if everything moves… •An ambitious, entrepreneurial journalist will have to move along (and be flexible on the way)
  • Find your own answers • It’s up to every individual new journalist to show how relevant or (in)dispensable he is • There are many ways to do so. Choose the way the fits you best. • Always be aware of the changed & changing circumstances
  • Core Values
  • Finding the truth
  • Accurate Finding the truth
  • Accurate Explaining Finding the truth
  • Curious Accurate Explaining Finding the truth
  • Curious Complete Accurate Explaining Finding the truth
  • Those were the core values for ages in Journalism
  • Those were the core values for ages in Journalism
  • © glennsasscer.com
  • New needs for the professional and his Castle
  • Break down the castle
  • Break down the castle
  • Think niche
  • Think niche Where is the (local) relevance?
  • Be personal © Rikkert Walbeek
  • No deadlines: publish timely
  • Be Easy-to-Use
  • Be transparant
  • Mistakes are no #Fail
  • …outside knowledge Combine…
  • …outside knowledge Combine… …with your own skills
  • Be involved
  • Cooperate…
  • …with your audience too
  • Curate (the web is a gold mine)
  • Be entrepreneurial
  • Collect small change
  • Embrace the community
  • Embrace the community …and be embraced
  • (you’re not in the charity business…) And somewhere, find a business…
  • The Old Business Model © PJ Cook
  • Old Media Power #1
  • Old Media Power #1
  • Old Media Power #2
  • Old Media Power #2
  • Old Media Power #3
  • Old Media Power #3
  • The business Model has been Broken …and whatever we try, we don’t succeed in fixing it
  • The Business Model is Gone • Consumers think that information should be free
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Unlimited competition, abundance of sources
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion • Dinosaur complex
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion • Dinosaur complex + Pax Brittanica complex
  • The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion • Dinosaur complex + Pax Brittanica complex • Second best is good enough
  • But it’s not all misery There are Opportunities too
  • Examples? How about 33?
  • Sponsoring
  • Service
  • Expertise
  • Marketing vehicle
  • Supply & Demand (C2C)
  • E-commerce
  • Utilize your Community
  • Events
  • Republish
  • Intelligent ads
  • Shared content, shared ads
  • Groupdeals
  • Affiliate marketing
  • White label
  • Subsidies
  • Angels
  • Crowdfunding
  • Memberships
  • Reader Funded Journalism
  • Community management à la carte
  • Non profit
  • Micropayments
  • After Content Payments
  • Native Advertising
  • Journalist-for-sale
  • Incubator / Shareholdership
  • Journalist as a platform
  • Paywalls
  • Social
  • Freemium
  • Gaming
  • Bars
  • Going Local in Limburg: building communities & entrepreneurship Bart Brouwers brewbart@gmail.com Twitter: @brewbart Blogs: dodebomen.nl nadedeadline.nl