Hyperlocal Experience & Attitude

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Presentation for the World Editors Forum in Hamburg. Experiences from the first pilots of TMG Netherlands. And an overview of hyperlocal attitude.

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Hyperlocal Experience & Attitude

  1. 1. HYPERLOCAL Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  2. 2. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  3. 3. Part 2: The Hyperlocal Attitude Part 1: Developing Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  4. 4. Part 1: Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  5. 5. Local Relevance <ul><ul><li>Editorial </li></ul></ul><ul><ul><li>Commercial </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Utility </li></ul></ul><ul><ul><li>Etc etc </li></ul></ul><ul><li>No local relevance, no value </li></ul>Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  6. 6. What did we do? <ul><li>4 task forces ( feb-june 2010 ) </li></ul><ul><ul><ul><li>ICT, Content, Business, Marketing </li></ul></ul></ul><ul><li>4 pilots ( started august 2010 ) </li></ul><ul><ul><ul><li>1 Commercial, 1 Community, 2 Aggregation </li></ul></ul></ul><ul><li>Projectteam, ( 6 fte, one of them full time ) </li></ul><ul><li>Platform: Open Source Drupal </li></ul><ul><li>Mobile: still in development ( timing! ) </li></ul><ul><li>Businessplan based upon pilot-learnings </li></ul>Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  7. 7. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  8. 8. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  9. 9. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  10. 10. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  11. 11. Bart Brouwers, 21 september 2010, Telegraaf Media Expo
  12. 12. Bart Brouwers, 21 september 2010, Telegraaf Media Expo
  13. 13. Bart Brouwers, 21 september 2010, Telegraaf Media Expo
  14. 14. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  15. 15. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  16. 16. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  17. 17. Goals <ul><ul><li>A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – mobile & web </li></ul></ul><ul><ul><li>Sustainable businessmodels around the offered hyperlocal information </li></ul></ul><ul><ul><li>A way for journalism to reinvent itself </li></ul></ul>Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  18. 18. Challenges <ul><ul><li>Ambition in balance with timing </li></ul></ul><ul><ul><li>Keep Focus </li></ul></ul><ul><ul><li>Balance with running business </li></ul></ul><ul><ul><li>Balance with running strategy </li></ul></ul>Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  19. 19. STRATEGIC QUESTIONS <ul><ul><li>Closed Castle vs Open marketplace </li></ul></ul><ul><ul><li>Print vs Online </li></ul></ul><ul><ul><li>Advertising & subscription driven vs Business Model XY </li></ul></ul><ul><ul><li>Cashcow vs Opportunity </li></ul></ul><ul><ul><li>Old Journalism vs New Journalism </li></ul></ul><ul><ul><li>Old Competition vs New Alliances </li></ul></ul>Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  20. 20. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  21. 21. Part 2: The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  22. 22. Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  23. 23. 20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  24. 24. 1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  25. 25. 2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  26. 26. 3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  27. 27. 4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  28. 28. 5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  29. 29. 6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  30. 30. 7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  31. 31. 8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  32. 32. 9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  33. 33. 10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  34. 34. 11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  35. 35. 12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  36. 36. 13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  37. 37. 14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  38. 38. 15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  39. 39. Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  40. 40. 16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  41. 41. 17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  42. 42. 18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  43. 43. 19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  44. 44. 20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  45. 45. Follow hyperlocal TMG <ul><li>OverEindhoven.nl </li></ul><ul><li>OverWoerden.nl </li></ul><ul><li>OverZwolle.nl </li></ul><ul><li>OverHeino.nl </li></ul><ul><li>Blog: dodebomen.nl </li></ul><ul><li>Twitter: @brewbart </li></ul><ul><li>[email_address] </li></ul>Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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