dichtbij.nl: community & entrepreneurship

dichtbij.nl: community & entrepreneurship WAN/IFRA, La Défense, Paris 27 June 2011

we are(dichtbij = close to me)

The Hyperlocal Highway

Goals• A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – mobile & web, well timed• Sustainable businessmodels around the offered hyperlocal information• A way for journalism to reinvent itself

What did we do?4 task forces (feb-june 2010) • ICT, Content, Business, Marketing4 pilots (started august 2010) • 1 Commercial, 1 Community, 2 AggregationProject Team, (6 people)Platform: Open Source DrupalBusinessplan based upon pilot-learningsNational Roll Out started June 1

What we learnedJournalism can be a two way businessAn active community means returning visitorsSocial Media essential in community buildingHot news is needed for peaksAggregation offers a safety net for newsGo fast, make mistakes - but don’t be wrong for longTech & Content are pillars, but……describe your businessmodels before starting

http://youtu.be/ZxoOhfD0aVI

In Short: An attitude that reflects theneeds & opportunities of thecommunity you are working with Closest possible cooperationbetween editorial and commercialactivities, people

We all know…• Journalisms first obligation is to the truth.• Its first loyalty is to the citizens.• Its essence is discipline of verification.• Its practitioners must maintain an independencefrom those they cover.• It must serve as an independent monitor of power.• It must strive to make the news significant,interesting, and relevant.• It must keep the news comprehensive, proportional.• Its practitioners must be allowed to exercise theirpersonal conscience.

Yes, this all helps

Yes, this all helps…but is it enough?

The Professional & His Castle

What’s really shapingjournalism’s future: attitude

Break down the Castle

Think Niche Where is thelocal relevance?

Get Personal © Rikkert Walbeek

Publish Real-Time

Be Easy-to-Use

Be Transparant

Mistakes are no #Fail

Combine… …outsideknowledge …with your own skills

Be Involved

Collaborate, don’t Invent

Mutualize

Act Entrepreneurial

Pile up Small Change

Grab the Community

More tips

Beware of poison in theneighbourhood!

I was arrested but I didn’tsteal anything

I’m sorry!

Fighterplanes above Rotterdam!

New species inthe coast area

Report fromcity council

This site isworthless!

In Short: An attitude that reflects theneeds & opportunities of thecommunity you are working with Closest possible cooperationbetween editorial and commercialactivities, people

Traditional roles in mediaJournalist Uitgever Sales

Entrepreneurial JournalistJournalism Sales Publisher Marketeer, Niche journalist SEO-manager Communitymanagement

The entrepreneurial journalist: Helps our clients in their communication Is always open for business opportunities Is creative and pro-active Listens to the needs of our sales experts Finds or creates the content that’sinteresting for both client and audience Operates as if dichtbij’s P&L is his own Is a journalist and acts like one.

“Pushing the envelope” (http://t.co/Qe6CQtH)

Silly Bandz on sale now, atyour local store

Help fromour parentcompany

Testimonials

Look for News

Eventreporting

And now… TMG is investing in dichtbij From 3 pilots to national 85 active platforms, 400 “light” From 10 people to 100+ Central & local marketing Connections with TMG-brands We’re making money

we are @More: slideshare.net/brewbart bartbrouwers@dichtbij.nl twitter: @brewbart

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dichtbij.nl: community & entrepreneurship

by Bart Brouwers on Jun 27, 2011

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