City University London13 May 2011
we are(dichtbij = close to me)
The Hyperlocal Highway
Goals• A hyperlocal, hyperpersonal, hypersocial  platform for every Dutch citizen –  mobile & web, well timed• Sustainable...
What did we do?4 task forces (feb-june 2010)   • ICT, Content, Business, Marketing4 pilots (started august 2010)   • 1 Com...
What we learnedJournalism can be a two way businessAn active community means returning visitorsSocial Media essential in c...
In Short: An attitude that reflects theneeds of the community you areworking for/with Closest possible cooperationbetween ...
In Short: An attitude that reflects theneeds of the community you areworking for/with Closest possible cooperationbetween ...
What’s really shapingjournalism’s future:    attitude
Think Niche
Get Personal               © Rikkert Walbeek
Be Social, Act Social                   © Bullmarketing
Publish Real-Time
Be Easy-to-Use
Be Transparant
Mistakes are no #Fail
Outside knowledge…
& your own skills
Be Involved
Collaborate, don’t Invent
Mutualize
Act Entrepreneurial
Pile up Small Change
Break down the Castle
In Short: An attitude that reflects theneeds of the community you areworking for/with Closest possible cooperationbetween ...
Traditional roles in media Journalist              Sales              Uitgever
Traditional roles in media Journalist                Sales              Uitgever               Publisher
Plus a new role
Enable conversations Activate knowledge Connect (to) groups  Facilitate contactManage the community
In short:communitymanager
OldJournalist         Sales
+ newJournalist           Sales
Old + NewJournalist           Sales
Old + NewJournalist               Sales             Publisher        Communitymanager
Journalist               Sales             Publisher        Communitymanager
Entrepreneurial               JournalistJournalist                     Sales              Publisher        Communitymanager
Entrepreneurial                  JournalistJournalist                        Sales                 Publisher  Niche journa...
Entrepreneurial                  JournalistJournalist                        Sales                 Publisher              ...
And now… TMG is investing in dichtbij From 3 pilots to national From 10 people to 100+ Central & local marketing Connectio...
http://youtu.be/ZxoOhfD0aVI
we arebartbrouwers@dichtbij.nl   twitter: @brewbart
City university - Hyperlocal Dichtbij 13052011
City university - Hyperlocal Dichtbij 13052011
City university - Hyperlocal Dichtbij 13052011
City university - Hyperlocal Dichtbij 13052011
City university - Hyperlocal Dichtbij 13052011
City university - Hyperlocal Dichtbij 13052011
City university - Hyperlocal Dichtbij 13052011
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City university - Hyperlocal Dichtbij 13052011

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City university - Hyperlocal Dichtbij 13052011

  1. 1. City University London13 May 2011
  2. 2. we are(dichtbij = close to me)
  3. 3. The Hyperlocal Highway
  4. 4. Goals• A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – mobile & web, well timed• Sustainable businessmodels around the offered hyperlocal information• A way for journalism to reinvent itself
  5. 5. What did we do?4 task forces (feb-june 2010) • ICT, Content, Business, Marketing4 pilots (started august 2010) • 1 Commercial, 1 Community, 2 AggregationProject Team, (6 people)Platform: Open Source DrupalBusinessplan based upon pilot-learningsNational Roll Out starting June 1
  6. 6. What we learnedJournalism can be a two way businessAn active community means returning visitorsSocial Media essential in community buildingHot news is needed for peaksAggregation offers a safety net for newsGo fast, make mistakes - but don’t be wrong for longTech & Content are pillars, but…Describe your businessmodels before starting
  7. 7. In Short: An attitude that reflects theneeds of the community you areworking for/with Closest possible cooperationbetween editorial and commercialactivities, people
  8. 8. In Short: An attitude that reflects theneeds of the community you areworking for/with Closest possible cooperationbetween editorial and commercialactivities, people
  9. 9. What’s really shapingjournalism’s future: attitude
  10. 10. Think Niche
  11. 11. Get Personal © Rikkert Walbeek
  12. 12. Be Social, Act Social © Bullmarketing
  13. 13. Publish Real-Time
  14. 14. Be Easy-to-Use
  15. 15. Be Transparant
  16. 16. Mistakes are no #Fail
  17. 17. Outside knowledge…
  18. 18. & your own skills
  19. 19. Be Involved
  20. 20. Collaborate, don’t Invent
  21. 21. Mutualize
  22. 22. Act Entrepreneurial
  23. 23. Pile up Small Change
  24. 24. Break down the Castle
  25. 25. In Short: An attitude that reflects theneeds of the community you areworking for/with Closest possible cooperationbetween editorial and commercialactivities, people
  26. 26. Traditional roles in media Journalist Sales Uitgever
  27. 27. Traditional roles in media Journalist Sales Uitgever Publisher
  28. 28. Plus a new role
  29. 29. Enable conversations Activate knowledge Connect (to) groups Facilitate contactManage the community
  30. 30. In short:communitymanager
  31. 31. OldJournalist Sales
  32. 32. + newJournalist Sales
  33. 33. Old + NewJournalist Sales
  34. 34. Old + NewJournalist Sales Publisher Communitymanager
  35. 35. Journalist Sales Publisher Communitymanager
  36. 36. Entrepreneurial JournalistJournalist Sales Publisher Communitymanager
  37. 37. Entrepreneurial JournalistJournalist Sales Publisher Niche journalist Communitymanager
  38. 38. Entrepreneurial JournalistJournalist Sales Publisher Marketeer, Niche journalist SEO-manager Communitymanager
  39. 39. And now… TMG is investing in dichtbij From 3 pilots to national From 10 people to 100+ Central & local marketing Connections with TMG-brands We’re making money
  40. 40. http://youtu.be/ZxoOhfD0aVI
  41. 41. we arebartbrouwers@dichtbij.nl twitter: @brewbart

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