From Good Journalismto Journalism That Sells why being the best journalist is not good enough any more
The fields of Journalismare turned upside down         From a walled         garden…            …to an open            gre...
…a very crowded greenfield
Good Old TimesRemember?
But now, even the very best journalistneeds new skills to get an income
A new market for Journalism: newquestions arise
And if everything moves…
Find your own answers
Core Values
© glennsasscer.com
(Thomas van Aquinostraat 2, zaal 2.03.05)
© Rikkert Walbeek
(you’re not in the charity business…)
Typical career path generation 1960                                     Reeks 1  120  100   80   60   40   20     0       ...
Typical for generation 1960 - 1985    120    100     80     60     40     20      0          Begin Na 5 na 10 na 15 na 20 ...
Typical for generation post 1985                                      Reeks 1   140   120   100    80    60    40    20   ...
The Old Business Model                         © PJ Cook
Old Media Power #1
Old Media Power #1
Old Media Power #2
Old Media Power #2
Old Media Power #3
Old Media Power #3
The business Model has been Broken…and whatever we try,we can’t seem to fix it
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
But it’s not all miseryThere are Opportunities too
Nieuwe verdienmodellen in media –
Nieuwe verdienmodellen in media – –
Nieuwe verdienmodellen in media – – –
Nieuwe verdienmodellen in media – – – –
Nieuwe verdienmodellen in media – – – – –
Nieuwe verdienmodellen in media – – – – – –
New (?) business models in Media  –  –  –  –  –  –  –
Maturing models
EntrepreneurshipEntrepreneurship is theact and art of beingsomebody whoorganizes, operates, andassumes the risk for abusin...
EntrepreneurshipEntrepreneurship is theact and art of beingsomebody whoorganizes, operates, andassumes the risk for abusin...
http://www.slideshare.net/pekkapee/sxsw-successful-journalism-startups-global-lessons
http://www.slideshare.net/jdlasica/paths-to-the-new-journalism
Entrepreneurship in Journalism?  –      •  –  –      •
The Social Aspect
Some takeaways…
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
Being the best journalist is not good enough
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Being the best journalist is not good enough

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Entrepreneurial Journalism, lecture for Groningen University students

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Being the best journalist is not good enough

  1. 1. From Good Journalismto Journalism That Sells why being the best journalist is not good enough any more
  2. 2. The fields of Journalismare turned upside down From a walled garden… …to an open greenfield
  3. 3. …a very crowded greenfield
  4. 4. Good Old TimesRemember?
  5. 5. But now, even the very best journalistneeds new skills to get an income
  6. 6. A new market for Journalism: newquestions arise
  7. 7. And if everything moves…
  8. 8. Find your own answers
  9. 9. Core Values
  10. 10. © glennsasscer.com
  11. 11. (Thomas van Aquinostraat 2, zaal 2.03.05)
  12. 12. © Rikkert Walbeek
  13. 13. (you’re not in the charity business…)
  14. 14. Typical career path generation 1960 Reeks 1 120 100 80 60 40 20 0 Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55 jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar(Fictieve salarisontwikkeling voor journalisten geboren voor 1960)
  15. 15. Typical for generation 1960 - 1985 120 100 80 60 40 20 0 Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55 jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar(Fictieve salarisontwikkeling voor journalisten geboren tussen 1960 en 1980)
  16. 16. Typical for generation post 1985 Reeks 1 140 120 100 80 60 40 20 0 ? Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55 jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar(Fictieve salarisontwikkeling voor journalisten geboren na 1980)
  17. 17. The Old Business Model © PJ Cook
  18. 18. Old Media Power #1
  19. 19. Old Media Power #1
  20. 20. Old Media Power #2
  21. 21. Old Media Power #2
  22. 22. Old Media Power #3
  23. 23. Old Media Power #3
  24. 24. The business Model has been Broken…and whatever we try,we can’t seem to fix it
  25. 25. The Business Model is Gone
  26. 26. The Business Model is Gone
  27. 27. The Business Model is Gone
  28. 28. The Business Model is Gone
  29. 29. The Business Model is Gone
  30. 30. The Business Model is Gone
  31. 31. The Business Model is Gone
  32. 32. The Business Model is Gone
  33. 33. The Business Model is Gone
  34. 34. The Business Model is Gone
  35. 35. But it’s not all miseryThere are Opportunities too
  36. 36. Nieuwe verdienmodellen in media –
  37. 37. Nieuwe verdienmodellen in media – –
  38. 38. Nieuwe verdienmodellen in media – – –
  39. 39. Nieuwe verdienmodellen in media – – – –
  40. 40. Nieuwe verdienmodellen in media – – – – –
  41. 41. Nieuwe verdienmodellen in media – – – – – –
  42. 42. New (?) business models in Media – – – – – – –
  43. 43. Maturing models
  44. 44. EntrepreneurshipEntrepreneurship is theact and art of beingsomebody whoorganizes, operates, andassumes the risk for abusiness venture.
  45. 45. EntrepreneurshipEntrepreneurship is theact and art of beingsomebody whoorganizes, operates, andassumes the risk for abusiness venture.
  46. 46. http://www.slideshare.net/pekkapee/sxsw-successful-journalism-startups-global-lessons
  47. 47. http://www.slideshare.net/jdlasica/paths-to-the-new-journalism
  48. 48. Entrepreneurship in Journalism? – • – – •
  49. 49. The Social Aspect
  50. 50. Some takeaways…
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