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Your Graduate Brand - keynote presentation by Brett Minchington MBA
 

Your Graduate Brand - keynote presentation by Brett Minchington MBA

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"Your Graduate Brand" keynote presentation by Brett Minchington MBA at The University of Adelaide in August 2009

"Your Graduate Brand" keynote presentation by Brett Minchington MBA at The University of Adelaide in August 2009

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Your Graduate Brand - keynote presentation by Brett Minchington MBA Your Graduate Brand - keynote presentation by Brett Minchington MBA Presentation Transcript

  • Brett Minchington
    Your graduate brand
  • www.facebook.com/brett.minchington
    www.linkedin.com/in/minchington
    www.twitter.com/brettminch
    www.youtube.com/user/brettminchington
    www.employerbrandinternational.com
    www.employerbrandingonline.com
    www.collectivelearningaustralia.com
    brett@employerbrandinternational.com
    Stay in touch
  • This is not a lecture
  • Show you the money!
  • Who am I?
    PE
    Marketing
    HR
    Own business
    World travel
    Own my own time
    Great life
    Hard work but fun!
    Anything is possible
  • Get ready!
  • Some facts
    What you learn in first year is out of date by the end of your degree!
    Attending lectures is more valuable than you think
    Your career will change 10+ times before you retire
    The most opportune time to be entering the workforce is now!
    What you do today pays off tomorrow
    Travel is the best experience you can get
  • 1st some myths
    University is the deal breaker!
    I’m just here to get my piece of paper!
    I’ too young to be of any value
    It’s too all too hard, start tomorrow
    Lectures and tutes are boring
    I’m no good at interviews
    I’ll be OK
  • What does the market think?
    Recruiters think you are too hard to place
    You have no experience
    You are unreliable
    You spend too much time on Facebook
    You only care about WIIFU
    You won’t be here long
  • So what should U do about it?
    Make it about
  • An open window
  • Your graduate brand in 3
    Develop your brand
    Communicate you brand
    Leverage your brand
  • 1. Develop your brand
    Who am I?
  • 1. Develop your brand
    What do I want 2 be?
  • 1. Develop your brand
    What do I need 2 do 2 get there?
  • Learn 2 think!
    Strategic thinking!
  • 2. Communicate your brand
    Set up a personal website e.g.. www.kyliebrand.com (use .com not .com.au)
    Google top 3 authors on a topic
    Buy their book
    Go to their website and study them
    Google them and study them
    Write a 2-3 summary on your topic
    Cut a podcast
    Make a film
    Publish all on yuda, facebook, twitter, linkedin and link it back to your website
    Optimise for SEO
  • Set up Google alerts
  • Listen & learn
  • Confused?
  • The rules
    Conversational
    Participation
    Authenticity
  • Conversational @pollypearson
  • Participatation - Get in the game
  • Authenticity
  • Check out who else has your name!
  • www.ryanestis.com
  • www.linkedin.com
  • www.facebook.com
  • www.twitter.com
  • www.youtube.com
  • www.slideshare.com
  • www.yuda.com
  • Be found online
  • 3. Leverage your brand
  • Get connected
  • Build community
    Australasia
    USA
    Europe/UK
    UAE
  • Build community
    Microsoft
    Vodafone
    ERM
    IBM
    Vestas Wind Systems
    Accenture
    Global Advisory Team
    St George
    United Health Group
    Pandora
    Ferrero
    Sodexo
    AWRI
  • Build community
  • Build community
  • Remember it’s OK 2
  • Make mistakes
  • This is normal
  • Demand great service
  • Final 9
    Do the 1% that 99% don’t
    If it ain’t working, start again tomorrow
    The more mistakes you make the better
    Less is more, small is big
    Your attitude is your deal breaker
    Momentum results in good luck
    Opportunity occurs when you least expect it
    Be nice to others!
    It’s a journey, enjoy it, there is no 2nd life
  • Who wants it?
  • www.facebook.com/brett.minchington
    www.linkedin.com/in/minchington
    www.twitter.com/brettminch
    www.youtube.com/user/brettminchington
    www.employerbrandinternational.com
    www.employerbrandingonline.com
    www.collectivelearningaustralia.com
    brett@employerbrandinternational.com
    Stay in touch