Your Graduate Brand - keynote presentation by Brett Minchington MBA

Brett Minchington
Your graduate brand

www.facebook.com/brett.minchington
www.linkedin.com/in/minchington
www.twitter.com/brettminch
www.youtube.com/user/brettminchington
www.employerbrandinternational.com
www.employerbrandingonline.com
www.collectivelearningaustralia.com
brett@employerbrandinternational.com
Stay in touch

This is not a lecture

Show you the money!

Who am I?
PE
Marketing
HR
Own business
World travel
Own my own time
Great life
Hard work but fun!
Anything is possible

Get ready!

Some facts
What you learn in first year is out of date by the end of your degree!
Attending lectures is more valuable than you think
Your career will change 10+ times before you retire
The most opportune time to be entering the workforce is now!
What you do today pays off tomorrow
Travel is the best experience you can get

1st some myths
University is the deal breaker!
I’m just here to get my piece of paper!
I’ too young to be of any value
It’s too all too hard, start tomorrow
Lectures and tutes are boring
I’m no good at interviews
I’ll be OK

What does the market think?
Recruiters think you are too hard to place
You have no experience
You are unreliable
You spend too much time on Facebook
You only care about WIIFU
You won’t be here long

So what should U do about it?
Make it about

An open window

Your graduate brand in 3
Develop your brand
Communicate you brand
Leverage your brand

1. Develop your brand
Who am I?

What do I want 2 be?

What do I need 2 do 2 get there?

Learn 2 think!
Strategic thinking!

2. Communicate your brand
Set up a personal website e.g.. www.kyliebrand.com (use .com not .com.au)
Google top 3 authors on a topic
Buy their book
Go to their website and study them
Google them and study them
Write a 2-3 summary on your topic
Cut a podcast
Make a film
Publish all on yuda, facebook, twitter, linkedin and link it back to your website
Optimise for SEO

Set up Google alerts

Listen & learn

Confused?

The rules
Conversational
Participation
Authenticity

Conversational @pollypearson

Participatation - Get in the game

Authenticity

Check out who else has your name!

www.ryanestis.com

www.linkedin.com

www.facebook.com

www.twitter.com

www.youtube.com

www.slideshare.com

www.yuda.com

Be found online

3. Leverage your brand

Get connected

Build community
Australasia
USA
Europe/UK
UAE

Build community
Microsoft
Vodafone
ERM
IBM
Vestas Wind Systems
Accenture
Global Advisory Team
St George
United Health Group
Pandora
Ferrero
Sodexo
AWRI

Build community

Remember it’s OK 2

Make mistakes

This is normal

Demand great service

Final 9
Do the 1% that 99% don’t
If it ain’t working, start again tomorrow
The more mistakes you make the better
Less is more, small is big
Your attitude is your deal breaker
Momentum results in good luck
Opportunity occurs when you least expect it
Be nice to others!
It’s a journey, enjoy it, there is no 2nd life

Who wants it?

www.facebook.com/brett.minchington
www.linkedin.com/in/minchington
www.twitter.com/brettminch
www.youtube.com/user/brettminchington
www.employerbrandinternational.com
www.employerbrandingonline.com
www.collectivelearningaustralia.com
brett@employerbrandinternational.com
Stay in touch