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Presentation, participation and interaction digital culture and young people

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Presentation From the VITTA Engaging Generation Now~ digital learning conference.

Presentation From the VITTA Engaging Generation Now~ digital learning conference.

Melbourne Victoria November 30, 2010

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Presentation, participation and interaction  digital culture and young people Presentation, participation and interaction digital culture and young people Presentation Transcript

  • Presenta(on,  Par(cipa(on  and  Interac(on:  Digital  Culture  and  Young  Peoplebre$  mclennan    —    Screen  Educa0on  Manager
  • Introduc0on This  presenta0on  explores  the  conten0ous  issue  of  represen0ng   children  in  web  2.0  spaces  and  drawing  comparisons  across: • crea0ve  and  cultural  media  and  social  and  transmedia  forms.   • the  shiD  away  from  centralised  media  organisa0ons  and  focuses  on  the   increasing  adop0on  of  par0cipatory  media   • the  use  of  personal  informa0on  and  images  of  children  by  themselves  and   their  peers. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • My  background To  provides  some  context  it  might  help  to  provides  some  personal  and   professional  background • Trained  as  a  photojournalist • Lectured  at  La Trobe  University  for  7  years • Screen  Educa0on  Manager  at  ACMI  since  2002 ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • SeQng  Some  Context Before  we  I  start  let  me  set  the  scene  a  li$le  with  this  short  video ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Is Social Media A Fadhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Why  show  this  clip Cultural  Speed ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Engagement  with  online  (web  2.0)  ecologies  not  only  facilitates  access  to  rich  informa0on  and  crea0ve  capital  it  parallels  this  factual  (meaningful  engagement  with  social  and  pleasure  ac0vi0es. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Online  ecologies  provide  a  context  for  young  people  to  engage  in  social  and  collabora0ve  engagement  that,  despite  appearances  to  the  contrary,  is  not  merely  digital  babble. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Young  people  are  both  extending  and  crea0ng  new  forms  of  screen  literacy  that  are  intrinsically  relevant  to  crea0ve  capital  created  by  and  for  youth  audiences. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • These  ecologies  promote  peer  engagement  (one  to  one,  one  to  many  and  many  to  one)  that  have  the  poten0al  to  breakdown  formal  educa0on  barriers  driving  intrinsically  mo0vated  educa0on. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • These  ecologies  promote  peer  engagement  (one  to  one,  one  to  many  and  many  to  one)  that  have  the  poten0al  to  breakdown  formal  educa0on  barriers  driving  intrinsically  mo0vated  educa0on. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • This  all  sounds  pre$y  good  to  me  … So  what  is  the  PROBLEM ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • For  me  it  comes  down  to  an  ethical  and  legal  framework  that  if  they  are  not  at  odds  certainly  provide  an  level  of  cultural  and  pedagogical  impedance. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Many  of  our  tradi0onal  cultural  norms  are  radically  reposi0oned  in  a  web  2.0  ecology. For  example ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Facebook in Real Lifehttp://www.youtube.com/watch?v=nrlSkU0TFLs ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Some  Examples Flickr,  Crea0ve  Commons,  Virgin …  and  a  young  girl ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • So  what  is  the  problem VIRGIN  Mobile  has  been  accused  of  breaching  peoples  "moral  rights"   aDer  it  took  images  from  a  popular  photo-­‐sharing  website  without  asking   permission  and  used  them  in  a  na0onal  adver0sing  campaign. Alison  Chang,  15,  had  no  idea  that  when  she  posed  for  a  photograph  at  a   fundraiser  in  the  US,  her  face  would  become  famous  across  Australia,   under  the  slogan  Dump  Your  Pen  Friend.  She  told  The  Australian   yesterday:  "It  is  definitely  insul0ng  to  myself.  They  could  have  thought  of   something  nicer  to  say."  She  and  her  family  are  now  considering  legal   ac0on. h$p://www.theaustralian.com.au/australian-­‐it/virgin-­‐in-­‐the-­‐wrong-­‐on-­‐ad-­‐rights/story-­‐e6frgan6-­‐1111114014319 ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • So  what  are  the  issues  here? A  photograph  is  taken • What  is  the  purpose  of  the  photo? • Where  is  the  photo  going  to  go    —    intent? • What  is  the  ethical  rela0onship  between  photographer  and  subject? • A  Crea0ve  Commons  (CC)  licence  is  a$ached  to  the  image • The  photography  is  found  by  an  organisa0on  and  used  under  the  terms  of  the   licence  (?) • So  what  is  the  problem? ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Some  Examples Facebook,  Privacy  and  …  well   …  ignorance ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • With  a  popula0on  of  over  500  million  Facebook  is  one  of  the  largest  online  ecologies.However  its  privacy  policies  are  organic  and  requires  constant  vigilance ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Yet  despite  these  issues  people  publish  share  and  exchange  data  at  a  phenomenal  rate.ODen  however  the  rela0onal  ethics  that  should  be  applied  are  not. The  result.Things  that  should  stay  private  do  not. ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author
  • Ques0ons  and  contact  informa0on Bre$  McLennan Screen  Educa0on  Manager Australian  Centre  for  the  Moving  Image bre$.mclennan@acmi.net.au +61  3  8663  2449 ©  Bre$  McLennan.  Do  not  use  or  quote  without  permission  from  the  author