Citizen Translation Guide

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Say Hello To Citizen, a brand experience agency for an evolved world.

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Citizen Translation Guide

  1. 1. T R A N S L A T i N g HELLO T R A N S L A T i N g A BRIEF SENSORY GUIDE ON THE STRATEGIES & TECHNIQUES OF SALUTATiONS
  2. 2. H E L L O, H A L L O, B O N J O U R , A L O HA , HOi In different ways, we say hello numerous times everyday. From the moment we awake to the moment we sleep, we are confronted with opportunities to offer salutations. Spouses, partners or even that joker tailgating you, we use different methods and techniques to say “Greetings and best wishes to you, my wonderful friend.” This modest and brief guide is intended to provide the reader translations to a few of the most common methods of saying hello and understanding others that are greeting you. Printed in the United States on Repurposed Pap e r
  3. 3. ex.o1 v i S UA L C O M M U N i C AT i O N * 2 4 6 8 S Ay Gaze Length: Tr a n s l a t i o n : HELLO TECHNiQUE 2 SECONdS “i ACKNOWLEdgE yOUR ExiSTENCE” 4 SECONdS “ H E L L O T H E R E , L E T ’ S TA L K ” THE G AzE 6 SECONdS “Hi! i’M CREEpy ” 8 SECONdS “gET A RESTRAiNiNg ORdER” * S i m ply follow these guidelines to understand the translation of “Th e G a z e ”
  4. 4. ex.o2 TA C T i L E C O M M U N i C AT i O N COOL X z ONE S Ay Simple Four Step Process: HELLO TECHNiQUE STEp 1 CURL FiNgERS TOWARdS pALM - THiS iS CALLEd “A FiST” STEp 2 MOvE “FiST” TOWARdS ANOTHER’S iN A SLOW, ROTATiNg FASHiON THE BUmp STEp 3 TAp FRONT OF “FiSTS” TOgETHER WiTH iNdividUAL STEp 4 gESTURE SUCH AS “THE ExpLOSiON” OR “THE FiNgER pOiNT” * C a u t ion is recommended to avoid bodily injury or socially-inapprop r i a t e t o u c h i n g
  5. 5. ex.o3 g E S T U R A L C O M M U N i C AT i O N A. B. C. S Ay Gestural Definitions: HELLO TECHNiQUE A . “HELLO” B . “i AM WOEFULLy OUTdATEd iN CURRENT CULTURE” THE HAND C . “i MAy BE WANTEd By THE pOLiCE ANd i NEEd A RidE” NOTE: RECEpTiviTy OF yOUR gREETiNg vARiES ON OpTiONS USEd
  6. 6. S Ay H E L L O T O Ci Ti Z E N Citizen is a Charlotte-based brand experience agency that helps companies create strategic solutions in both traditional and digital media. We work with clients in a variety of industries and in all phases of their brand’s life cycle. Through research and strategy, we leverage traditional and emerging media to build brand loyalty, and in-turn brand followers (aka Brand Citizens). We create experiences that connect consumers to brands at all touch-points. We are now in our new offices in the NC Music Factory and would like to say “Hello!” Our goal is to get to know you and your business better and to see if we can work together to create new Brand Citizens for you . © Copyright Citizen 2010
  7. 7. THE CiTiZEN OFFiCES ARE LOCATEd AT: The NC Music Factory 1000 Seaboard St, Suite C7 Charlotte, NC 28206 w w w . We A r e C i t i z e n . c o m 704.332.8229

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