SEO (Search Engine Optimization)
BEFORE THE FIRST PIXEL IS EVER RENDERED OR THE FIRST CHARACTER OF CODE IS WRITTEN YOU
SHOULD ASK THEN ANSWER THE FOLLOWING QUESTIONS:
What is the purpose (or goal) of the website?
Monetized.....sell a product
Gather Data....personal information, mailing list
Influence/Educate.....promote an idea, to educate or raise awareness
Supportive Element....link building, redirect, rebuttal or counter a campaign
How will you know when you have met or reached a goal?
What are the required pages needed?
What is the purpose of each webpage?
Collect data (i.e personal info)
Who is the user?
How will the user find the website?
Search Engine: Google, Bing, Yahoo, blekko
Supportive....Billboard, Business Card, Yellow Pages, Radio
What keyword(s) will the user type to find the website?
How competitive are the keywords?
How frequently are the keywords typed in per month?
What are the variations of the keywords or search phrase?
Where is the unguarded gate?
What does the competition landscape look like?
What is their Alexa ranking?
Number of inbound links ?
Number of .edu and .gov links?
How old is their domain?
What is their budget on PPC?
How well is their website designed?
How well is it programmed?
How well is it optimized?
Is there any consistency in themes such as color or design?
What are the collective averages of the pages?
Where do you think you could improve?
Primary On Page Optimization
Microdata, micro formatting, RDFa
anchor text links
emphasized keywords BOLD ITALICS
600 to 1000 words
Link Bait Items
Software or Apps
Google Webmaster Tools
Google Website Optimizer (Split Testing)
Google Keyword Tool
Ontolo Link Building Tool
Text Editor (HTML) or Dreamweaver
Chrome, Firefox, Internet Explorer, Safari, Flock and RockMelt
Open Site Explorer
Rank Tracking Software (Rank Tracker from Link-Assistant.com)
Keyword Research Tools
WHAT YOU WILL NEED TO KNOW
Basic HTML & Web Development Skills
Learn how to write well
Understand Basic Marketing Principles
WHO TO READ OR FOLLOW
Aaron Wall seobook
Rand Fishkin seomoz
Wil Reynolds seer interactive