How To Socialize Your Talent Strategy

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Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?

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  • Some jobs are easier to show this than others. Rocket scientisit chef.
  • Give them stake in your organization, how does there job matter, Leon Young. Seth Godin
  • Two criticisms: A we have short attention spans and need constant reinforcement B That we’re restless and selfish and don’t want to invest in an organization for the long term Training, Mentorship. Raised on MTV and plagued my ADD
  • How To Socialize Your Talent Strategy

    1. 1. How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy
    2. 2. Today’s Mission
    3. 3. The Road #rshouston
    4. 4. Social Recruitment In Simple Terms
    5. 5. 3 Things Every Company Needs
    6. 6. Social Media FAQs
    7. 8. www.facebook.com/pursuethepassion
    8. 9. www.youtube.com/pursuethepassion
    9. 10. www.twitter.com/thatpassionguy
    10. 11. www.pursuethepassion.com
    11. 12. Our Boss
    12. 13. Saw a changing world…
    13. 14. Saw us
    14. 15. Social Media Managers
    15. 16. Social Recruitment in Simple Terms
    16. 17. Social Recruitment is an Online Career Fair*
    17. 18. You Set Up a Booth
    18. 19. You Talk to People
    19. 20. You Get People To Apply
    20. 21. 3 Things That Need to be Part of Your Strategy
    21. 22. Significance www.facebook.com
    22. 23. 400 million active users.
    23. 24. 50% of those active users log in on any given day.
    24. 25. Average user spends 55 minutes per day
    25. 26. More than 5 billion pieces of content shared each week.
    26. 27. More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds
    27. 29. Facebook is an Internet > =
    28. 30. Facebook has given small companies a presence. www.facebook.com/thedriskill
    29. 31. It’s given big business a personality. www.facebook.com/sportchaletcareers
    30. 32. And it’s given recruiters a talent channel www.facebook.com/stjosephshospital
    31. 33. How do you use Facebook to recruit?
    32. 34. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
    33. 35. Post Media
    34. 36. Create a content schedule
    35. 37. <ul><li>Step 2: Find Your Community </li></ul>
    36. 38. Get 25 fans
    37. 39. Reserve Your Facebook URL : <ul><li>http://facebook.com/username </li></ul>www.facebook.com/htstaffing
    38. 40. Then, promote to the masses
    39. 41. Step 3: Include Your Jobs
    40. 42. Make Content Sharable www.facebook.com/hcssdreamjobs
    41. 43. ZachHubbell www.twitter.com
    42. 44. Why? #rsdfw
    43. 45. <ul><li>Real time micro blogging site </li></ul><ul><li>140 Characters </li></ul><ul><li>Very Open Format </li></ul><ul><li>Powerful Real Time Search </li></ul>What is Twitter?
    44. 46. Listen and Start Conversations…
    45. 47. Listening to Candidates
    46. 48. The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.&quot; #rshouston
    47. 49. Respond & Answer Questions … Questions usually come in through your @replies tab.
    48. 50. Last, but not least … promote your jobs.
    49. 51. Twitter- A search engine too popular to be ignored. www.twitter.com
    50. 52. #3 Home Base
    51. 54. Top 4 Social Media FAQ’s
    52. 55. How Do I Get Buy In?
    53. 56. Are your candidates using social media?
    54. 57. PPC Ads
    55. 58. Are Your Competitors Using Social Media?
    56. 59. Think about the new workforce.
    57. 60. Just Do It.
    58. 61. How Do I Measure Social Media?
    59. 62. Number of Fans & Followers
    60. 63. Number of Interactions
    61. 64. Interactions = Advertisements
    62. 65. Traffic
    63. 67. Advanced Metrics <ul><li>Google Analytics </li></ul><ul><li>Radian 6 </li></ul>
    64. 68. What Do You Do About Negative Comments?
    65. 69. People are more conscious of what they say.
    66. 70. Turn a Negative Into a Positive.
    67. 71. Delete & Block.
    68. 72. Let Your Community Handle It.
    69. 73. Prohibit it from ever happening.
    70. 75. How much time should I spend?
    71. 76. <ul><li>Ways To Save Time </li></ul><ul><li>Facebook.com/twitter </li></ul><ul><li>Twitterfeed.com </li></ul><ul><li>TweetBeep.com </li></ul><ul><li>Ping.fm </li></ul><ul><li>TweetLater.com </li></ul><ul><li>TweetDeck </li></ul><ul><li>RSS Your Twitter Search </li></ul><ul><li>iPhone - Echofon, Tweetie, Twitterberry </li></ul>
    72. 77. You Get Out What You Put In
    73. 78. Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook

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