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How To Socialize Your Talent Strategy

How To Socialize Your Talent Strategy



Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?

Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?



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  • Some jobs are easier to show this than others. Rocket scientisit chef.
  • Give them stake in your organization, how does there job matter, Leon Young. Seth Godin
  • Two criticisms: A we have short attention spans and need constant reinforcement B That we’re restless and selfish and don’t want to invest in an organization for the long term Training, Mentorship. Raised on MTV and plagued my ADD

How To Socialize Your Talent Strategy How To Socialize Your Talent Strategy Presentation Transcript

  • How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy
  • Today’s Mission
  • The Road #rshouston
  • Social Recruitment In Simple Terms
  • 3 Things Every Company Needs
  • Social Media FAQs
  • www.facebook.com/pursuethepassion
  • www.youtube.com/pursuethepassion
  • www.twitter.com/thatpassionguy
  • www.pursuethepassion.com
  • Our Boss
  • Saw a changing world…
  • Saw us
  • Social Media Managers
  • Social Recruitment in Simple Terms
  • Social Recruitment is an Online Career Fair*
  • You Set Up a Booth
  • You Talk to People
  • You Get People To Apply
  • 3 Things That Need to be Part of Your Strategy
  • Significance www.facebook.com
  • 400 million active users.
  • 50% of those active users log in on any given day.
  • Average user spends 55 minutes per day
  • More than 5 billion pieces of content shared each week.
  • More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds
  • Facebook is an Internet > =
  • Facebook has given small companies a presence. www.facebook.com/thedriskill
  • It’s given big business a personality. www.facebook.com/sportchaletcareers
  • And it’s given recruiters a talent channel www.facebook.com/stjosephshospital
  • How do you use Facebook to recruit?
  • Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
  • Post Media
  • Create a content schedule
    • Step 2: Find Your Community
  • Get 25 fans
  • Reserve Your Facebook URL :
    • http://facebook.com/username
  • Then, promote to the masses
  • Step 3: Include Your Jobs
  • Make Content Sharable www.facebook.com/hcssdreamjobs
  • ZachHubbell www.twitter.com
  • Why? #rsdfw
    • Real time micro blogging site
    • 140 Characters
    • Very Open Format
    • Powerful Real Time Search
    What is Twitter?
  • Listen and Start Conversations…
  • Listening to Candidates
  • The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." #rshouston
  • Respond & Answer Questions … Questions usually come in through your @replies tab.
  • Last, but not least … promote your jobs.
  • Twitter- A search engine too popular to be ignored. www.twitter.com
  • #3 Home Base
  • Top 4 Social Media FAQ’s
  • How Do I Get Buy In?
  • Are your candidates using social media?
  • PPC Ads
  • Are Your Competitors Using Social Media?
  • Think about the new workforce.
  • Just Do It.
  • How Do I Measure Social Media?
  • Number of Fans & Followers
  • Number of Interactions
  • Interactions = Advertisements
  • Traffic
  • Advanced Metrics
    • Google Analytics
    • Radian 6
  • What Do You Do About Negative Comments?
  • People are more conscious of what they say.
  • Turn a Negative Into a Positive.
  • Delete & Block.
  • Let Your Community Handle It.
  • Prohibit it from ever happening.
  • How much time should I spend?
    • Ways To Save Time
    • Facebook.com/twitter
    • Twitterfeed.com
    • TweetBeep.com
    • Ping.fm
    • TweetLater.com
    • TweetDeck
    • RSS Your Twitter Search
    • iPhone - Echofon, Tweetie, Twitterberry
  • You Get Out What You Put In
  • Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook