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Configuring Word Press To Deliver Seo Results Slides
 

Configuring Word Press To Deliver Seo Results Slides

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http://softduit.com

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Slides from a mentored training meetup in Charlotte, NC presented by Brett Bumeter of Softduit Media

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    Configuring Word Press To Deliver Seo Results Slides Configuring Word Press To Deliver Seo Results Slides Presentation Transcript

    • Configuring WordPress to Deliver SEO Results #CLTWP
      Brett Bumeter http://softduit.comhttp://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      1
    • WordPress>Admin>Settings
      General
      Permalinks
      See link:
      http://codex.wordpress.org/Using_Permalinks
      Primary Permalink Tags
      %postname%
      %category%
      %post_id%
      Additional Permalink Tags
      %year%
      %monthnum%
      %day%
      %hour%
      %minute%
      %second%
      %postname%
      %post_id%
      %category%
      %tag%
      %author%
      Src: http://bit.ly/c2GZog
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      2
    • WordPress>Admin>Settings (2)
      Reading
      Writing
      One of the keys to SEO is publishing more content.
      I set up all my sites such that I or my clients can access the sites using Windows Live Writer (free desktop program) that makes it very easy and fast to publish or edit content on any major CMS system like WordPress.
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      3
    • WordPress>Admin>Settings (3)
      Privacy
      Its simple but don’t forget to turn off the privacy WHEN you are ready to make your site public to the search engines.
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      4
    • Plugins>Add New>Search
      SEO Automatic Core Tweaks
      HeadSpace2 SEO
      Are Meta Tags important? Answer: Yes and No
      All in One SEO Pack
      PS Auto Sitemap
      Google XML Sitemaps
      Redirection
      Search Everything
      Yet Another Related Posts Plugin
      Source: Casie Gillette Boston Wordcamp - http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      5
    • Plugins>Add New>Search (2)
      SEO Super Comments
      Powerful pluginon heavily commented site but still very young, be prepared to hack and monitor results
      More Plugins
      Yoast Breadcrumbs
      Robots Meta
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      6
    • Themes
      Code must be valid both html and css
      http://validator.w3.org/
      http://jigsaw.w3.org/css-validator/
      Advanced: Use the Log Validator - checks html/css, links and logs
      Themes with invalid (broken) code might be viewable to you and your viewers but might turn away Google Bot
      Title Tag <title></title>
      Source: Justin Briggs Podcamp Nashville - http://www.slideshare.net/seozombie/podcamp-nashville-wordpress-seo
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      7
    • Content
      The best form SEO requires writing Posts! The more you write, the better you write, the better you organize your writing, the better your SEO results will be.
      Cross Link inside articles both to your articles and to other sites
      Source: Casie Gillette Boston Wordcamp - http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101
      Source: Joost De ValkWordCamp Ireland http://www.slideshare.net/jdevalk/wordcamp-ireland-40-tips-for-wordpress-optimization
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      8
    • Images
      Make sure you tag Images with descriptive text in the alt tags
      Make sure text in images is not blurry! Google can index images now!
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      9
    • Video
      Include a link in the description of YouTube videos in the first line to your site or article.
      Make sure video includes text, even if its just a title slide with good keywords.
      Google can read/index text in video now!
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      10
    • Load Times
      Google has indicated that page load times may play a factor in results listings
      All things being the same if your site loads slower than a competitor's site, you may find your site lower than your competitors
      We will cover speeding up WordPress, your site and your blog post articles and images in a future session.
      How to Speed up Artisteer WordPress Theme Load Times
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      11
    • How to Stay on Top of New SEO Trends for WordPress
      Simply keep up with new presentations coming out on Slideshare. (www.slideshare.com )
      Pay close attention to WordCamps and Barcamps.
      http://www.slideshare.net/FrankPrendergast/wordpress-as-cms-wordcamp-ireland-talk
      http://www.slideshare.net/jdevalk/wordcamp-ireland-40-tips-for-wordpress-optimization
      http://www.slideshare.net/seozombie/podcamp-nashville-wordpress-seo
      http://www.slideshare.net/parnellk63/wordpress-as-a-business-tool-how-to-get-started-2010-march-03
      http://www.slideshare.net/logicbydesign/wordcamp-miami-plugins-for-your-next-client-project
      http://www.slideshare.net/catseyemarketing/word-press3-bears-version-2
      http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101
      http://www.slideshare.net/Topheratl/wordcamp-atlanta-2010-advanced-seo-for-wordpress
      Other Resources
      http://mashable.com/2009/03/20/wordpress-seo-plugins/
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      12
    • Additional Resources Mentioned During this Session
      Tim Ash's book Landing Page Optimization http://bit.ly/LandingPageOpt
      Tim Ash's company Site Tuners
      http://sitetuners.com
      Automated Heatmapping
      http://attentionwizard.com/
      Artisteer - Design WordPress Themes in Minutes http://bit.ly/ArtisteerDiscount
      Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
      13