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Configuring WordPress to Deliver SEO Results #CLTWP<br />Brett Bumeter  http://softduit.comhttp://twitter.com/brettbum   -...
WordPress>Admin>Settings<br />General<br />Permalinks<br />See link: <br />http://codex.wordpress.org/Using_Permalinks<br ...
WordPress>Admin>Settings (2)<br />Reading<br />Writing<br />One of the keys to SEO is publishing more content.<br />I set ...
WordPress>Admin>Settings (3)<br />Privacy<br />Its simple but don’t forget to turn off the privacy WHEN you are ready to m...
Plugins>Add New>Search<br />SEO Automatic Core Tweaks<br />HeadSpace2 SEO<br />Are Meta Tags important?  Answer: Yes and N...
Plugins>Add New>Search (2)<br />SEO Super Comments<br />Powerful pluginon heavily commented site but still very young, be ...
Themes<br />Code must be valid both html and css<br />http://validator.w3.org/<br />http://jigsaw.w3.org/css-validator/<br...
Content<br />The best form SEO requires writing Posts!  The more you write, the better you write, the better you organize ...
Images<br />Make sure you tag Images with descriptive text in the alt tags<br />Make sure text in images is not blurry!  G...
Video<br />Include a link in the description of YouTube videos in the first line to your site or article.  <br />Make sure...
Load Times<br />Google has indicated that page load times may play a factor in results listings<br />All things being the ...
How to Stay on Top of New SEO Trends for WordPress<br />Simply keep up with new presentations coming out on Slideshare.  (...
Additional Resources Mentioned During this Session<br />Tim Ash's book Landing Page Optimization http://bit.ly/LandingPage...
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Configuring Word Press To Deliver Seo Results Slides

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Slides from a mentored training meetup in Charlotte, NC presented by Brett Bumeter of Softduit Media

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Transcript of "Configuring Word Press To Deliver Seo Results Slides"

  1. 1. Configuring WordPress to Deliver SEO Results #CLTWP<br />Brett Bumeter http://softduit.comhttp://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />1<br />
  2. 2. WordPress>Admin>Settings<br />General<br />Permalinks<br />See link: <br />http://codex.wordpress.org/Using_Permalinks<br />Primary Permalink Tags<br />%postname%<br />%category%<br />%post_id%<br />Additional Permalink Tags<br />%year%<br />%monthnum%<br />%day%<br />%hour%<br />%minute%<br />%second%<br />%postname%<br />%post_id%<br />%category%<br />%tag%<br />%author%<br />Src: http://bit.ly/c2GZog<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />2<br />
  3. 3. WordPress>Admin>Settings (2)<br />Reading<br />Writing<br />One of the keys to SEO is publishing more content.<br />I set up all my sites such that I or my clients can access the sites using Windows Live Writer (free desktop program) that makes it very easy and fast to publish or edit content on any major CMS system like WordPress.<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />3<br />
  4. 4. WordPress>Admin>Settings (3)<br />Privacy<br />Its simple but don’t forget to turn off the privacy WHEN you are ready to make your site public to the search engines.<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />4<br />
  5. 5. Plugins>Add New>Search<br />SEO Automatic Core Tweaks<br />HeadSpace2 SEO<br />Are Meta Tags important? Answer: Yes and No<br />All in One SEO Pack<br />PS Auto Sitemap<br />Google XML Sitemaps<br />Redirection<br />Search Everything<br />Yet Another Related Posts Plugin<br />Source: Casie Gillette Boston Wordcamp - http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />5<br />
  6. 6. Plugins>Add New>Search (2)<br />SEO Super Comments<br />Powerful pluginon heavily commented site but still very young, be prepared to hack and monitor results<br />More Plugins<br />Yoast Breadcrumbs<br />Robots Meta<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />6<br />
  7. 7. Themes<br />Code must be valid both html and css<br />http://validator.w3.org/<br />http://jigsaw.w3.org/css-validator/<br />Advanced: Use the Log Validator - checks html/css, links and logs<br />Themes with invalid (broken) code might be viewable to you and your viewers but might turn away Google Bot<br />Title Tag <title></title><br />Source: Justin Briggs Podcamp Nashville - http://www.slideshare.net/seozombie/podcamp-nashville-wordpress-seo<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />7<br />
  8. 8. Content<br />The best form SEO requires writing Posts! The more you write, the better you write, the better you organize your writing, the better your SEO results will be.<br />Cross Link inside articles both to your articles and to other sites<br />Source: Casie Gillette Boston Wordcamp - http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101<br />Source: Joost De ValkWordCamp Ireland http://www.slideshare.net/jdevalk/wordcamp-ireland-40-tips-for-wordpress-optimization<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />8<br />
  9. 9. Images<br />Make sure you tag Images with descriptive text in the alt tags<br />Make sure text in images is not blurry! Google can index images now!<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />9<br />
  10. 10. Video<br />Include a link in the description of YouTube videos in the first line to your site or article. <br />Make sure video includes text, even if its just a title slide with good keywords. <br />Google can read/index text in video now!<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />10<br />
  11. 11. Load Times<br />Google has indicated that page load times may play a factor in results listings<br />All things being the same if your site loads slower than a competitor's site, you may find your site lower than your competitors<br />We will cover speeding up WordPress, your site and your blog post articles and images in a future session.<br />How to Speed up Artisteer WordPress Theme Load Times<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />11<br />
  12. 12. How to Stay on Top of New SEO Trends for WordPress<br />Simply keep up with new presentations coming out on Slideshare. (www.slideshare.com )<br />Pay close attention to WordCamps and Barcamps.<br />http://www.slideshare.net/FrankPrendergast/wordpress-as-cms-wordcamp-ireland-talk<br />http://www.slideshare.net/jdevalk/wordcamp-ireland-40-tips-for-wordpress-optimization<br />http://www.slideshare.net/seozombie/podcamp-nashville-wordpress-seo<br />http://www.slideshare.net/parnellk63/wordpress-as-a-business-tool-how-to-get-started-2010-march-03<br />http://www.slideshare.net/logicbydesign/wordcamp-miami-plugins-for-your-next-client-project<br />http://www.slideshare.net/catseyemarketing/word-press3-bears-version-2<br />http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101<br />http://www.slideshare.net/Topheratl/wordcamp-atlanta-2010-advanced-seo-for-wordpress<br />Other Resources<br />http://mashable.com/2009/03/20/wordpress-seo-plugins/<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />12<br />
  13. 13. Additional Resources Mentioned During this Session<br />Tim Ash's book Landing Page Optimization http://bit.ly/LandingPageOpt<br />Tim Ash's company Site Tuners<br />http://sitetuners.com<br />Automated Heatmapping<br />http://attentionwizard.com/<br />Artisteer - Design WordPress Themes in Minutes http://bit.ly/ArtisteerDiscount<br />Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010<br />13<br />

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