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Slides from a mentored training meetup in Charlotte, NC presented by Brett Bumeter of Softduit Media

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Configuring Word Press To Deliver Seo Results Slides Configuring Word Press To Deliver Seo Results Slides Presentation Transcript

  • Configuring WordPress to Deliver SEO Results #CLTWP
    Brett Bumeter http://softduit.comhttp://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    1
  • WordPress>Admin>Settings
    General
    Permalinks
    See link:
    http://codex.wordpress.org/Using_Permalinks
    Primary Permalink Tags
    %postname%
    %category%
    %post_id%
    Additional Permalink Tags
    %year%
    %monthnum%
    %day%
    %hour%
    %minute%
    %second%
    %postname%
    %post_id%
    %category%
    %tag%
    %author%
    Src: http://bit.ly/c2GZog
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    2
  • WordPress>Admin>Settings (2)
    Reading
    Writing
    One of the keys to SEO is publishing more content.
    I set up all my sites such that I or my clients can access the sites using Windows Live Writer (free desktop program) that makes it very easy and fast to publish or edit content on any major CMS system like WordPress.
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    3
  • WordPress>Admin>Settings (3)
    Privacy
    Its simple but don’t forget to turn off the privacy WHEN you are ready to make your site public to the search engines.
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    4
  • Plugins>Add New>Search
    SEO Automatic Core Tweaks
    HeadSpace2 SEO
    Are Meta Tags important? Answer: Yes and No
    All in One SEO Pack
    PS Auto Sitemap
    Google XML Sitemaps
    Redirection
    Search Everything
    Yet Another Related Posts Plugin
    Source: Casie Gillette Boston Wordcamp - http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    5
  • Plugins>Add New>Search (2)
    SEO Super Comments
    Powerful pluginon heavily commented site but still very young, be prepared to hack and monitor results
    More Plugins
    Yoast Breadcrumbs
    Robots Meta
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    6
  • Themes
    Code must be valid both html and css
    http://validator.w3.org/
    http://jigsaw.w3.org/css-validator/
    Advanced: Use the Log Validator - checks html/css, links and logs
    Themes with invalid (broken) code might be viewable to you and your viewers but might turn away Google Bot
    Title Tag <title></title>
    Source: Justin Briggs Podcamp Nashville - http://www.slideshare.net/seozombie/podcamp-nashville-wordpress-seo
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    7
  • Content
    The best form SEO requires writing Posts! The more you write, the better you write, the better you organize your writing, the better your SEO results will be.
    Cross Link inside articles both to your articles and to other sites
    Source: Casie Gillette Boston Wordcamp - http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101
    Source: Joost De ValkWordCamp Ireland http://www.slideshare.net/jdevalk/wordcamp-ireland-40-tips-for-wordpress-optimization
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    8
  • Images
    Make sure you tag Images with descriptive text in the alt tags
    Make sure text in images is not blurry! Google can index images now!
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    9
  • Video
    Include a link in the description of YouTube videos in the first line to your site or article.
    Make sure video includes text, even if its just a title slide with good keywords.
    Google can read/index text in video now!
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    10
  • Load Times
    Google has indicated that page load times may play a factor in results listings
    All things being the same if your site loads slower than a competitor's site, you may find your site lower than your competitors
    We will cover speeding up WordPress, your site and your blog post articles and images in a future session.
    How to Speed up Artisteer WordPress Theme Load Times
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    11
  • How to Stay on Top of New SEO Trends for WordPress
    Simply keep up with new presentations coming out on Slideshare. (www.slideshare.com )
    Pay close attention to WordCamps and Barcamps.
    http://www.slideshare.net/FrankPrendergast/wordpress-as-cms-wordcamp-ireland-talk
    http://www.slideshare.net/jdevalk/wordcamp-ireland-40-tips-for-wordpress-optimization
    http://www.slideshare.net/seozombie/podcamp-nashville-wordpress-seo
    http://www.slideshare.net/parnellk63/wordpress-as-a-business-tool-how-to-get-started-2010-march-03
    http://www.slideshare.net/logicbydesign/wordcamp-miami-plugins-for-your-next-client-project
    http://www.slideshare.net/catseyemarketing/word-press3-bears-version-2
    http://www.slideshare.net/Casieg/wordcamp-boston-2010-seo-101
    http://www.slideshare.net/Topheratl/wordcamp-atlanta-2010-advanced-seo-for-wordpress
    Other Resources
    http://mashable.com/2009/03/20/wordpress-seo-plugins/
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    12
  • Additional Resources Mentioned During this Session
    Tim Ash's book Landing Page Optimization http://bit.ly/LandingPageOpt
    Tim Ash's company Site Tuners
    http://sitetuners.com
    Automated Heatmapping
    http://attentionwizard.com/
    Artisteer - Design WordPress Themes in Minutes http://bit.ly/ArtisteerDiscount
    Brett Bumeter http://softduit.com http://twitter.com/brettbum - Configuring WordPress to Deliver SEO Results – Mentored Training March 2010
    13