Social TV
Upcoming SlideShare
Loading in...5
×
 

Social TV

on

  • 207 views

What's wrong with TV today? Here are 4 things that are challenging television today, from a consumer and advertiser perspective.

What's wrong with TV today? Here are 4 things that are challenging television today, from a consumer and advertiser perspective.

Statistics

Views

Total Views
207
Views on SlideShare
207
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Social TV Social TV Presentation Transcript

  • Social TelevisionWhat’s Wrong With TV?- Brett BarashPlanning DirectorVML New York10.23.12
  • Social TelevisionWhy TV is Broken
  • #1 The DVR Only 52% of total TV viewing is live - Awards Shows - Sporting Events - NewsWhy TV Is Broken
  • #1 The DVR Only 52% of total TV viewing is live 92% of DVR viewers skip commercials 49% of TV spend is wasted...Why TV Is Broken
  • #1 The DVR Only 52% of total TV viewing is live 92% of DVR viewers skip commercials 49% of TV spend is wasted... Over $25 BillionWhy TV Is Broken
  • #2 Inflated Cable Costs $150 $140 $120 $90 $60 $40 $30 $0 2010 2012Why TV Is Broken
  • #3 UX What channel is the game on? It takes 15 minutes to find out what channel the game is on...but only a few seconds to find a random fact online.Why TV Is Broken
  • #3 UX The Remote Today’s cable remote control is an extremely complicated device.Why TV Is Broken
  • #3 UX The Dumb Box The only thing the cable box can tell us today is the time and what channel we’re on.Why TV Is Broken
  • #4 Lack of Mobility Mobility isn’t easy With products like HBO Go, you must have an account to login and watch.Why TV Is Broken
  • #4 Lack of Mobility Mobility isn’t easy It’s difficult to gather around a mobile device or a 15” computer to watch something in a group setting.Why TV Is Broken
  • So What’s The Answer?
  • What’s the Answer?Cut the cord?Only 9% of consumers have “cut the cord”Consumers are still paying for cable.
  • What’s the Answer?Use digital for more relevant messaging.
  • What’s the Answer?Don’t show a 34 year old a Flomaxcommercial while watching the Masters.
  • What’s the Answer?Don’t show a 34 year old a Flomaxcommercial while watching the Masters.
  • What’s the Answer?Behavioral Targeting:What if Ford could show commercials to someone who is actually looking to buya car?Sharable Content:What if one consumer could show a friend a product they’d just seen to get theirinput?Better Measurement:What if brands could know exactly how many people see an ad and take anaction?- Note: GRPs are an outdated measurement based on an average number ofpeople that write what they are watching on a notepad.Product Innovation:What if my mobile device could be my remote? What if my cable box could tellme what they think I should watch? What if I could pause my tv and play back onmy commute?