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What is Twitter
 

What is Twitter

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    What is Twitter What is Twitter Presentation Transcript

    • TWITTER WHAT IS IT?
    • IT’S ABOUT SHARING
    •  
    • TWEETGROWTH From February, 2008 to February, 2009, the number of Twitter users grew 1382%.
    •  
    •  
    • TWEETCHURN Nielsen reported that 60% of users who sign up fail to return the following month.
    • CELEBRITWEETS (the one’s that I find interesting) Jon Favreau Tina Fey Kevin Smith Lance Armstrong Shaq (The_Real_Shaq) Ashton Kutcher Kenny Powers Don Draper
    • BRANDS THAT TWEET “ Brands that merely engage on Twitter to search for what people are saying about them are missing the point. “ What most brands underestimate, is the powerful way that Twitter can give you direct access to people who may usually be unreachable." - Rohit Bhargava, SVP at Ogilvy 360 Digital Influence
    • BRANDS THAT TWEET
    • BRANDS THAT TWEET "One day I tweeted about a good experience I'd had at Whole Foods," Wise says. "The next thing I knew, I'd won Whole Foods' 'Tweet of the Day' and was sent a $25 gift card! -Random Tweeter in Boston "For businesses interested in using Twitter, the most difficult thing to overcome is that Twitter is not a broadcasting medium, it is a conversation tool" - Justin Foster, founder of Tricycle Brand Development
    • “ If Twitter continues the overhyped direction it's headed, soon, it'll be a community filled with marketers and celebrities with megaphones” - Jeremiah Owyang, Forrester Social Media Analyst