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Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
Analysis on three augmented reality app business models
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Analysis on three augmented reality app business models

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There are so many AR apps in AppStores. Among them three outstanding apps are Layar, Sekai Camera and AcrossAir. Do you know what’s the main difference among them?

There are so many AR apps in AppStores. Among them three outstanding apps are Layar, Sekai Camera and AcrossAir. Do you know what’s the main difference among them?

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  • 1. Analysis on Three Augmented Reality App Business Models Brad Cho (@brettcho, brad.cho@visionarena.co.kr) in April 2010
  • 2. What is the main difference among these AR apps? There are so many AR apps in AppStores. Among them three outstanding apps are Layar, Sekai Camera and AcrossAir. Do you know what’s the main difference among them? Three AR Apps Difference?
  • 3. Service Features are Different? Of course, their service feature and functionality are not same. Layar is a browser with many original AR contents such as artworks.
  • 4. Service Features are Different? Sekai camera is a social annotation platform for users to enable tagging everywhere.
  • 5. Service Features are Different? AcrossAir is a software house specialized for augmented reality. It provide a bunch of AR apps to fulfill niche customer needs.
  • 6. Let’s look into their positioning first Layar’s goal is being a leading AR (augmented reality) browser in mobile like Microsoft’s internet explorer in PC web. It separates its browser and 3 rd party contents as web browser does. Target Area Around me Moving Existing info Location database New content, created for AR “ Where is..” City Tours Storytelling AR Games Art walks New art Messages & Graffiti “ What’s going on” Most of the cuttent layers Most interesting area for Layar! <ul><li>Lead: AR Browser </li></ul><ul><li>Open Platform </li></ul><ul><li>More than 1500 Content Providers </li></ul><ul><li>More than 300 Layers* </li></ul><ul><li>Development tool for developers </li></ul><ul><li>3D Art, Storytelling, Game </li></ul>Characteristic * Layer: AR Contents displayed by Layar Brands on Layar Profit Model <ul><li>Fees: integration, licensing, sponsoring, hosting/mtn. </li></ul><ul><li>will-be: premium content layers and advertising </li></ul>
  • 7. Let’s look into their positioning first Sekai Camera is trying to make this world full of Tagging. The main contents are made by users themselves. <ul><li>Lead: Tagging the World </li></ul><ul><li>User generated contents features based on Air Tag </li></ul><ul><li>Social Communication Features: Life log, Profile, Tweet </li></ul><ul><li>Social Networking based on real world location </li></ul><ul><li>Business Solution (Sekai Camera eX) Sales </li></ul><ul><li>+ advertising (will-be) </li></ul><ul><li>User Participative Platform Service </li></ul><ul><li>Free version: for Consumers </li></ul><ul><li>Paid version: Enterprise Solution </li></ul><ul><li>(Sekai Camera Ex) </li></ul>Target Area Characteristic Profit Model
  • 8. Let’s look into their positioning first AcrossAir’s profit model was quite simple. To make and sell the app is main profit model. Now it launched AcrossAir AR browser which resembled Layar. But 3 rd party original contents are rare. <ul><li>Lead: N/A (power AR s/w house?) </li></ul><ul><li>Many apps: Nearest Places / Wiki / Tube / Photos AR / TV Guide </li></ul><ul><li>STELLA ARTOIS App: AR guide to find a bar nearby (other apps are similar) </li></ul><ul><li>App Sales </li></ul><ul><li>App Development (Sponsorship) </li></ul><ul><li>AR apps developing S/W house </li></ul><ul><li>AR navigation and contents look up based on location  many subway station navigator by cities. </li></ul>Target Area Characteristic Profit Model
  • 9. Their business model? Multi-sided market model This is preliminary business model of Layar. Many revenue pipeline can be seen. In-app purchasing of layers is another big revenue potential. 비즈니스 모델 유형 ( 예 ) (Biz Model Canvas from BusinessModelGeneration.com) (Source: Vision Arena) AR Browser Layar.com Apple AppStore Google AndroidMarket Nokia Ovi(?) Developer BuildAR.com B2C Customer Platform Developer API Training Premium Content 3 rd Party Dev Tool Provider Dev Partner for Premium Content OEM License Fee Hosting Hosting fee B2B Customer Sponsoring Fee Advertising Fee Advertising Agency Development Cost Platform Operation Cost
  • 10. Their business model? Cross subsidiary business model This is preliminary business model of Sekai Camera. It has more potential on advertising in the future. 비즈니스 모델 유형 ( 예 ) (Biz Model Canvas from BusinessModelGeneration.com) (Source: Vision Arena) AR Browser Sekai Camera.com Apple AppStore B2C Customer Platform Training Solution Partners (Hosting) B2B Customer Solution Sales Advertising Agency Development Cost Platform Operation Cost WPS Providing Company Solution Cost Advertising fee Solution Sekai Camera.com
  • 11. Their business model? App Factory (simple) This is preliminary business model of AcrossAir. Its major revenue seems coming from app sales itself. 비즈니스 모델 유형 ( 예 ) Sponsored App AcrossAir.com Apple AppStore B2C Customer Platform Sponsored App Development B2B Customer App Sales Revenue Advertising Agency Development Cost Platform Operation Cost Sponsoring fee AR Browser Advertising fee Free Paid Sponsored App Free (Biz Model Canvas from BusinessModelGeneration.com) (Source: Vision Arena)
  • 12. Their business model is more different than it looks. Three leading mobile AR app providers are having quite different business models and approaches to go to the market. More distant than its functionality. Business Model is Different!
  • 13. This is the end of document and the start of our discussion. See Future Think Innovation Act Global Site: http://www.visionarena.co.kr Email: [email_address] Twitter: @brettcho The Playground for Vision Innovators Any comment welcomed

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