Lululemon Athletica Culture

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Presentation for Organizational Behavior course at the School of Management. The presentation analyses lululemon athletica\'s culture.

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Lululemon Athletica Culture

  1. 1. lululemon athletica A presentation on lululemon athletica’s Culture Presented by Team lulu (3) Justin Breton - Hank Chow - Jenna Cristello Galin Ma - Alexis Smith - Erin Thomas http://icr.vo.llnwd.net/o1/IDM_Hosting/VAR/Lulu/lulu_2007_review.html 1
  2. 2. “The beauty of our culture lies not just in what it brings to our company, but in what it brings to lives of the individuals who work at lululemon.” -Chip Wilson, lululemon athletica Founder 2
  3. 3. Organizational Culture: The values and assumptions shared within an organization - the DNA of a company 3
  4. 4. Law of Attraction Individuals will attract aspects, qualities, and people that reflect the type of person they are. Used in hiring, training, and day-to-day activities Self-development Extensive library, Bryan Tracy CDs, Landmark Forum, goal setting 4
  5. 5. 5
  6. 6. Community Complimentary fitness and yoga classes Local fitness “ambassadors” Research and Development In-store hub of health and fitness news - community board 6
  7. 7. Corporate Social Responsibility Grassroots marketing Environmentally sustainable practices Re-useable shopping bags, in-store recycling, elimination of cardboard for shipping Recycling program implemented in malls 7
  8. 8. lululemon mission: “Provide components for people to live healthier, longer, and more fun lives.” 8
  9. 9. lululemon vision: “To elevate the world from mediocrity to greatness.” 9

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