ADV 420- ESPN FINAL PROJECT

301 views
240 views

Published on

Digital Media Strategy for ESPN.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
301
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Thank you to ESPN for this opportunity
    Basketball ranked 6% among American sports behind the NFL, MLB, college football and auto racing
    Digital media strategy goal: increase viewership of NBA games aired on ESPN during regular season and playoffs and drive social media following up
  • -FOUR focus segments are:
    Outreach or Target Audience: We will target basketball fans and sports fans that are not necessarily basketball fans
    Engagement: 3 components: 1. Excitement, 2Accesibility,3 social
    Supportive
    Big Idea!
  • ENGAGEMENT: excitement, accessibility, social
  • ADV 420- ESPN FINAL PROJECT

    1. 1. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    2. 2. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decomp ressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    3. 3. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see thispicture.
    4. 4. OUTREACH QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. Basketball Fans & Non-Basketball Sports Fans
    5. 5. QuickTime™ and a decompressor are needed to see this picture. ENGAGEMENT QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. @ESPNBasketball QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. -Excitement -Accessibility -Social
    6. 6. QuickTime™ and a decompressor are needed to see this picture. Supportive www.espn.com/blog- QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    7. 7. KEY PERFORMANCE INDICATORS • Ratings during televised NBA games • Social Media Following QuickTime™ and a decompressor are needed to see this picture.
    8. 8. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. BIG IDEA WIN 2015-2016 SEASON TICKETS TO THE HOME TEAM OF YOUR RESIDENCE AND A HONORARY POSITION ON THE TEAM FOR A DAY! QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    9. 9. BUDGET -Staffing -Digital Ads -Televison Ads -Big Idea QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    10. 10. THANK YOU & QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.

    ×