• Strength: previous experience with marketing andselling products on the internet• Weakness: financial management• Opportunity: integration of new technology intothe current database• Threat: existing competitors in the online gamingindustry
• CanGo has already set the precedent for beingone of the fastest growing online companies.Given its current success, their previousexperience with marketing and selling productson the internet is CanGo’s strength.
ISSUES IN CANGO’S CUSTOMERSERVICE:Availability of company informationLong wait timesPoor return policy
Recommendations: Hire Customer Service Representatives (2) Purchase Cisco customer service phone system Accessibility of company information on Web Improve return policy via UPS/FedEx
CANGO target customers 18 years and olderwho enjoy the latest in online entertainment. $15 billion industry w/over 20 million players 58% male 42% female Average age: 25-44y/o Income: $35K - $75K p/yr
Performance before UPGRADE0123456IBMPratt&WhiteyCanGoPerformance after UPGRADE0123456IBMPratt&WhitneyCanGo
Problem: Accounts receivable Scarce resources: staff and technologySolutions:Identify how CANGO is losing moneyIdentify how CANGO will make money.