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Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
Increasing the pie
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Increasing the pie

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Presented by Richard Ward, Managing Director of Seawind Catamarans / Corsair Marine, at the 2011 Australian Sailing Summit. Created by Brent Vaughan.

Presented by Richard Ward, Managing Director of Seawind Catamarans / Corsair Marine, at the 2011 Australian Sailing Summit. Created by Brent Vaughan.

Published in: Sports, Business
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Transcript

  • 1. INCREASINGTHE SIZE OFTHE PIEA multihull perspectiveBy Richard Ward - Seawind Catamarans / Corsair Marine
  • 2. OUR DESIGNPHILOSOPHY?
  • 3. 1. GOOD PERFORMANCE
  • 4. 2. OCEAN CAPABLE
  • 5. 3. FUN TO SAIL
  • 6. 4. EASY TO SAIL
  • 7. 5. FAMILY FRIENDLY
  • 8. 1+2+3+4+5=SEAWIND’S SUCCESS
  • 9. Percentage of Bareboat Fleet That is Multihull Multihulls have increased significantly in the bareboat fleet since 2006INCREASING POPULARITY 11 Source: 2010 North American Sailing Industry Study *Source: 2010 North American Sailing Industry Study
  • 10. FAMILIESSAILINGTOGETHER
  • 11. COUPLESSAILINGTOGETHER
  • 12. WHAT DO THEY WANT?
  • 13. ComfortWHAT DO THEY WANT?
  • 14. Comfort Ease of SailingWHAT DO THEY WANT?
  • 15. Comfort Ease of Sailing WHAT DO THEY WANT?Entertaining
  • 16. Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining
  • 17. Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal
  • 18. Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal
  • 19. Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal Relaxation - not sport
  • 20. Safety Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal Relaxation - not sport
  • 21. Safety Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? Performance No HassleEntertaining Family Appeal Relaxation - not sport
  • 22. Get home fastSafety Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? Performance No HassleEntertaining Family Appeal Relaxation - not sport
  • 23. WHAT DO THEYREALLY WANT?
  • 24. Young Kids = Fun & Safety WHAT DO THEYREALLY WANT?
  • 25. Young Kids = Fun & Safety Teenage Boys = Excitement WHAT DO THEYREALLY WANT?
  • 26. Young Kids = Fun & Safety Teenage Boys = ExcitementTeenage Girls = Space & Relaxation WHAT DO THEY REALLY WANT?
  • 27. Young Kids = Fun & Safety Teenage Boys = ExcitementTeenage Girls = Space & Relaxation WHAT DO THEY REALLY WANT? Women = Comfort
  • 28. Young Kids = Fun & Safety Teenage Boys = ExcitementTeenage Girls = Space & Relaxation WHAT DO THEY REALLY WANT? Women = ComfortMen = Share with Family & Friends
  • 29. BUT WHATHAPPENEDTO THESAILING?
  • 30. WHAT DO THEY GET?
  • 31. Traditional Sailing IdealsWHAT DO THEY GET?
  • 32. Traditional Sailing Ideals Competition - Motor boats, Motor Cars, Motor HomesWHAT DO THEY GET?
  • 33. Traditional Sailing Ideals Competition - Motor boats, Motor Cars, Motor HomesWHAT DO THEY GET?Limited Time / Limited Funds
  • 34. Traditional Sailing Ideals Competition - Motor boats, Motor Cars, Motor HomesWHAT DO THEY GET?Limited Time / Limited Funds Too Hard to learn how to Sail
  • 35. TAKE THE HUMBLETRAILER SAILOR
  • 36. TAKE THE HUMBLE TRAILER SAILORCheap
  • 37. TAKE THE HUMBLE TRAILER SAILORCheapFun
  • 38. TAKE THE HUMBLE TRAILER SAILORCheapFunPopular
  • 39. TAKE THE HUMBLE TRAILER SAILORCheapFunPopularTransportable
  • 40. TAKE THE HUMBLE TRAILER SAILORCheapFunPopularTransportableDead!
  • 41. SO FAR SO GOOD
  • 42. SO FAR SO GOOD Lovely day for a sail Sheryl
  • 43. SO FAR SO GOOD Lovely Yes, lovely day for a sail Barry Sheryl
  • 44. STILL OK
  • 45. Whichway do Iwind this Barry? STILL OK
  • 46. The other Which way Sherylway do Iwind this Barry? STILL OK
  • 47. THE PROBLEMS START
  • 48. THE PROBLEMS START Howmuch longer Barry?
  • 49. THE PROBLEMS START How As longmuch longer as it takes Barry? Sheryl
  • 50. THEN PROBLEMS REALLY START
  • 51. THEN PROBLEMS REALLY START When do we get home Barry?
  • 52. THEN PROBLEMS REALLY START When do we get Its not a home speed boat Barry? Sheryl
  • 53. PROBLEM SOLVED
  • 54. CONSIDER THEMACGREGOR 26
  • 55. CONSIDER THEMACGREGOR 26 Sailing + 25 knots Motoring 36,000 boats built by MacGregor
  • 56. CONSIDER THE CORSAIR
  • 57. Sailing at15 knots 1,800 boats built by CorsairCONSIDER THE CORSAIR
  • 58. CONSIDER A CATAMARAN
  • 59. JUST BESURE YOU
  • 60. CONSIDER THECOMPETITION
  • 61. CONSIDER THECOMPETITION
  • 62. Power Boats CONSIDER THE COMPETITION
  • 63. Power Boats CONSIDER THE COMPETITION
  • 64. Power Boats Holidays CONSIDER THE COMPETITION
  • 65. Power Boats Holidays CONSIDER THE COMPETITION
  • 66. Power Boats Holidays CONSIDER THE COMPETITION Cars
  • 67. Power Boats Holidays CONSIDER THE COMPETITION Cars
  • 68. Power Boats Holidays CONSIDER THE COMPETITIONProperty Cars

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