How to build a successful Facebook page for your business 101

1,173 views

Published on

A step by step guide to building your business' Facebook page. How to measure stats and analytics and grow your fans and sales.

Published in: Education, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,173
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
84
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • CONTENT - relevant, education-based, and perhaps user generated CONTEXT - filtered, aggregated, and delivered CONNECTIONS – BRANDS, PEOPLE, PRODUCTSCOMMUNITY – BUILD A TRUSTWORTHY COMMUNITY.
  • CONTENT - relevant, education-based, and perhaps user generated CONTEXT - filtered, aggregated, and delivered CONNECTIONS – BRANDS, PEOPLE, PRODUCTSCOMMUNITY – BUILD A TRUSTWORTHY COMMUNITY.
  • How to build a successful Facebook page for your business 101

    1. 1. Facebook for Business
    2. 2. Why use Facebook? Biggest social media platform – be where your market is. Market internally (on Facebook) or externally (online / traditional) Ease of use and power of sharing. Targeted advertising Low cost to ROI 9,6 Million SA users Facebook for Business
    3. 3. Setting up a Facebook page Facebook for Business You must start with a personal page. Set one up that is not linked to your personal page. It can be a dormant page that you can allow other people to be admin on. Click Pages
    4. 4. Click create Facebook for Business Setting up a Facebook page
    5. 5. Facebook for Business Business type Setting up a Facebook page
    6. 6. Get started Facebook for Business Complete all fields Everything can be changed later EXCEPT “kind of business” Setting up a Facebook page
    7. 7. Facebook for Business Complete all fields Choose an address that is the same As your www or other social site handles 10 x Pre- loaded + searchable Info will appear on main page as Bio Other www or social sites Can be changed ONCE Setting up a Facebook page
    8. 8. Facebook for Business Use Company logo or brand Setting up a Facebook page
    9. 9. Facebook for Business Will appear on your main page Setting up a Facebook page
    10. 10. Facebook for Business Skip until page is populated Setting up a Facebook page
    11. 11. Facebook for Business Add cover art. Use correct sizing Setting up a Facebook page
    12. 12. Facebook for Business Tutorial On promoting posts Scheduled posts Promote page (again) Similar pages To follow Total post views Advertise page Private messages to page Hide / View Admin page
    13. 13. Facebook for Business Cover image Profile picture Company bio Fan “likes” Other social platforms Notifications (when Admin Panel is Hidden)
    14. 14. Facebook for Business Add admin Levels of authority Manage who can view and post on page Admin rights
    15. 15. Facebook for Business Only after 30 likes on a page Insights
    16. 16. Facebook for Business Insights Delve further
    17. 17. Facebook for Business Post Insights Name of post Type of post Images / copy / links Targeted advert / post Actual views Pay to boost post Type of engagement
    18. 18. Facebook for Business Insights | Likes Unlikes / organic likes / paid likes Total page likes over a period
    19. 19. Facebook for Business Insights | Likes
    20. 20. Facebook for Business Insights | Reach Paid for likes
    21. 21. Facebook for Business Insights | Reach
    22. 22. Facebook for Business Insights | Reach Analyze the post that was successful & repeat
    23. 23. Facebook for Business Insights | Reach
    24. 24. Facebook for Business Insights | Visits
    25. 25. Facebook for Business Insights | Visits Twitter website
    26. 26. Facebook for Business Insights | Posts Day of the week Peak time to post
    27. 27. Facebook for Business Insights | Posts Photos get the best response on this page
    28. 28. Facebook for Business Insights | Posts High reach – low engagement High engagement – low reach
    29. 29. Facebook for Business Insights | People Should be what you have targeted
    30. 30. Facebook for Business Insights | People Reached : not always your fans
    31. 31. Facebook for Business Insights | People Again, not always your fans
    32. 32. Facebook for Business Insights | Export Export to excel & save. Only gives limited history
    33. 33. Facebook for Business Adverts Find adverts in adverts manager
    34. 34. Facebook for Business Adverts Always use advanced options
    35. 35. Facebook for Business Adverts Adverts manager options • Clicks to Website: Get people to visit your website. • Website Conversions: Promote specific conversions for your website. You'll need a conversion pixel for your website before you can create this ad. • Page Post Engagement: Promote your Page posts. • Page Likes: Get Page likes to grow your audience and build your brand. • App Installs: Get people to install your mobile or desktop app. • App Engagement: Get people to use your desktop app. • Offer Claims: Create offers for people to redeem in your store. • Event Responses: Increase attendance at your event. What does your client want ?
    36. 36. Facebook for Business Adverts Use page likes unless you have a specific campaign Images will be used sporadically or you can decide
    37. 37. Facebook for Business Adverts Advanced demographics target specific people Specific mentions that relate to your product Try find a specific target audience for best results
    38. 38. Facebook for Business Adverts Will be the headline of advert Mobile Position on page Sample of desktop advert
    39. 39. Facebook for Business Adverts Name of campaign Campaign budget Set an end date or it will run indefinitely
    40. 40. Facebook for Business Targeting Adverts Potential audience for this advert: 80,000 people Location: South Africa Age: 21–45 Interests: Technology or Business and industry Behaviours: Small business page owners Education Level: University Graduate Language: English (UK) or English (US) Not connected to: Spillly on News Feed on desktop computers and mobile devices Appears on campaign information. People who have their own Facebook pages Deliberately no existing fans
    41. 41. Facebook for Business Adverts This will appear on your homepage until end of advert You will be prompted to spend more money
    42. 42. Facebook for Business Adverts manager Likes achieved during campaign Cost per page like This determines what is really working Number of times a person saw your advert Active adverts or not paid for
    43. 43. Facebook for Business Adverts manager Campaign period Number of times the advert was viewed Number of people who clicked to page How many unique people saw this on the platform Where the advert was seen
    44. 44. Facebook for Business Content schedules Schedule button Advertise this post only Create an offer
    45. 45. Facebook for Business Create an offer Budget over the campaign period Target the offer as an advert + demographics What’s on offer? Discount / free goods ? Image for the offer
    46. 46. Facebook for Business Content schedules All scheduled content will appear here and can be edited When advertising a post or an offer
    47. 47. Facebook for Business Content schedules Scheduled when and to whom Advertise post Edit post button
    48. 48. Facebook for Business Boost posts What was the reach of this post in summary Advertise post (again)
    49. 49. Facebook for Business Content Calendar Plan annually Plan daily according to statistics Post often – at least once a day Your calendar must be flexible and fine tuned based on Facebook analytics.
    50. 50. Facebook for Business Think Mobile “Pages” app for Facebook Pages
    51. 51. Facebook for Business Client flexibility
    52. 52. Facebook for Business Event pages Hosted by the main page Allow all people to invite friends
    53. 53. Facebook for Business Competitions Keep the entry mechanism simple Allow fan comments
    54. 54. Facebook for Business Facebook Polls Authorize the app for pages Pick the page you want to post the poll on https://apps.facebook.com/opinionpolls/create Understand the Customers experience
    55. 55. Facebook for Business Facebook Polls The page you running the poll on The poll question Multiple choice answers Add images if relevant or type of question (style) The vote button text
    56. 56. Facebook for Business Facebook Polls Pick the package you need. “Free” only if you are advertising Post on pages wall Public poll or private? Add comments if relevant For people who have liked the page only / public?
    57. 57. Facebook for Business Facebook Polls This will reflect on users page with their picture If public poll then fan can see all results Allows voters to share their answer on their personal page
    58. 58. Facebook for Business Reminders What you post is public Check spelling and grammar Focus on being positive and engaging Measure and improve analytics What posts work best for you? When are your fans online? Content is not live – engagement is live Convert fans to customers Use Video, images, copy and links to enrich your page Encourage user generated content and thank fans Promote across all social platforms and cross reference
    59. 59. Facebook for Business Reminders Generate leads for your clients and Convert into sales where possible Allow Fans comments and engage Have a defined escalation plan for conversion and complaints Create original content (that is engaging) and keep it consistent with the brand Facebook pages appear on Google search Ask questions and post often. Become a help line / call centre Don’t auto-post to Twitter – very low click through rate (CTR) Target the right demographic for your clients Leverage your brand ambassadors Import Twitter as an app into Facebook – cross pollinate
    60. 60. Facebook for Business Conclusion Facebook traction and ROI conversion can be slow but will be worthwhile If you start a page, commit to it as a dormant page is more damaging to a brand than not being on Facebook at all Have strategies: Content, engagement, conversion and conversation Its all about the 4 C’s DON’T hard sell Have fun.
    61. 61. brent@spillly.com @Spillly +27832533999

    ×