Social media is becoming a preferred channel for marketers and consumers alike. Now is the time to take advantage of this opportunity and craft a strong message that will engage and call people to action.
About ConvoSpark<br />ConvoSpark is a Premiere Social Media Agency that focuses on creating “social” technology that engages and sparks conversations about your brand in the new age of Social Media.<br />Our approach is to help create socially driven campaigns by harnessing custom applications and digital property (Technology). This process pushes out your message (Marketing), helps you understand your results (Education) and leverages the social media platforms that host your target audience.<br />Evaluate<br />Web App<br />Social You<br />You<br />Marketing<br />
Social Media a Fad?<br />No Way!<br /><ul><li>Facebook hosts over 400 million active users (larger then the population of the US).
The iPhone had over 1 billion application downloads in 9 months.
YouTube has over 100,000,000 user generated videos.
Companies like Pepsi, Toyota and showcase their social media hubs through traditional media channels.
85% of social media users thought companies should interact with consumers via social media</li></ul>Social media is not a fad! It’s a fundamental shift in the way brands, public figures and the general public communicate. The world is more open then ever, it’s time to embrace it!<br />http://www.facebook.com/press/info.php?statistics<br />
Where’s The Convo At? <br />Consumers are beginning to trusts what their social circle is saying about your brand or company more then they trust Google with 78% of consumers participating in peer recommendations. Needless to say, social media is becoming the best channel for brands to engage their customers. <br /><ul><li> F
The worlds biggest brands like Starbucks, Home Depot and Comcast use Twitter as a hub to help, listen to and incentivize their followers.
Hundreds of millions of videos are watched on YouTube…daily. </li></ul>Statistics: February 2010<br />
YOU, in the Social Space<br />Social Media provides a fundamental shift in the way we communicate. The brands, organization and people that leverage social media in an authentic fashion will be able to gain loyalty and trust in a competitive market place.<br />You are Here<br />Photo: http://theconversationprism.com<br />
How to become social?<br /><ul><li>Do you build an in-house team? Expensive
Do you partner with a media agency? Few have the tech abilities
Do you partner with several tech vendors? Inefficient </li></ul>Solution<br />ConvoSpark provides social media solutions that focuses on the core purpose of social media marketing, “spreading YOUR message, and starting conversations”. By having us help you build a social campaign with powerful viral technology you will be able to learn from the process, evaluate the campaign results and spark conversations with the right groups of people. Simply put, we will guide you towards reaching your goals in the social space. <br />
Start a Convo…Engage<br />Values-Know the rules of the game first<br /><ul><li> Authenticity and transparency is paramount.
Blog outreach </li></ul>Engage!- Harness your owned media and let your message be discussed!<br /><ul><li> Push towards your target audience.
Give your audience a reason to interact with you.
Create a two way conversation that helps both parties reach their goals. </li></li></ul><li>How We Start a Convo<br />Our Process<br /><ul><li>Goal Evaluation- We help you determine what your goals in social media are.
Strategy Creation- We help form a strategy that integrates seamlessly in your companies marketing plan or something outrageously different and disruptive.
Production- We design and develop the application behind the campaign.
Campaign Proliferation- We manage your media buys and push out your applications that carry your message.
Evaluation- We track and help you evaluate your results. </li></ul>Evaluate<br />Web App<br />Social You<br />You<br />Marketing<br />
Campaign Management </li></ul>Education<br /><ul><li>Ongoing consultation </li></li></ul><li>Facebook <br />Custom Applications<br />We will help you develop a unique point of engagement for your target audience .<br />Examples:<br />Voting and rating apps<br />Social activities<br />Petitions<br />Facebook Connect (with website)<br />Custom Fan Pages<br />Pages are hubs for brands, celebrities, other public figures and their fans. We help engage your fans in a whole new way.<br />Examples:<br />Contests<br />Polls<br />RSS<br />Video players<br />Quizzes<br />Virtual gifting<br />Social Games<br />Social gaming has revolutionized the online gaming world. Now people can interact in a gaming environment without leaving Facebook.<br />Examples:<br />Role playing games<br />Flash games<br />Branded games <br />
Twitter<br />Twitter Applications<br /><ul><li>We can help you make it easier for Twitter users to leverage the power of the micro blogging site by uniquely using the Twitter API.</li></ul>Twitter Integration <br /><ul><li>We can help your website community spread your message through Twitter by creating a connection between your user’s content from the website and your user’s personal Twitter feed.</li></li></ul><li>Mobile Apps<br />Android Apps<br /><ul><li> Google’s open mobile development platform allows developers to create highly dynamic and creative applications. We will help transform your app idea into a creative vehicle for your branded message. </li></ul>iPhone Apps<br /><ul><li> With over 1 billion downloads in the app store, iPhone apps have blazed the trail for the mobile app economy. Our team of highly skilled iPhone developers can create you a mobile app that will help you create a presence in the app world.</li></ul>Location Based Apps<br /><ul><li> Location based applications are the next wave of mobile innovation. We create location based apps that can set you apart from the rest. </li></li></ul><li>Web Apps<br />If you are looking to develop technology off the primary social media and mobile platforms, we can build you an online web presence with the best in web 2.0 technology.<br />By integrating Facebook Connect, Twitter API and other social networking technologies, we will give your web application a funnel that will bring you users from some of the most powerful social networks on the web.<br />
Marketing Solutions<br />We not only create the technology to spark conversations with your followers but we also help leverage social marketing practices to increase your followers and improve online engagement. <br />Social Advertising<br /><ul><li> We target the exact demographics that are interested in you as you only pay for results.</li></ul>Sponsored Advertising<br /><ul><li> We help your brand sponsor messages from influencers in your verticals.</li></ul>Campaign Management <br /><ul><li>Your campaign has legs and we make sure they’re put to use!</li></li></ul><li>Social Education <br />We offer you on going consultation packages to help ensure that your social media efforts have lasting success. We understand that social media implementation is a process and we want to make sure we not only spark appealing campaigns but we help educate throughout the process. <br />photo: http://eu.techcrunch.com<br />
Thank You!<br />This new media revolution offers amazing opportunities for brands, organizations, celebrities and individuals that are willing to embrace the social web to move faster and market smarter than the competition. <br />We help you go beyond embracing social media; we help you spread your message through the online world while establishing a lasting foundation for your ongoing social media efforts. <br />Let us know how we can help…<br />You can reach us at Info@ConvoSpark.com<br />