Video Search Brent Nau Sr Internet Marketer Sales & Marketing Technologies

Video Usage Online video search accounted for 1.09% of all U.S. Internet visits in March 2008 1 U.S. Internet users viewed 11.5 Billion online videos during March 2008 2 Amount of time spent on the video websites increased 7% 1 Source: 1 Hitwise, April 2008; 2 comScore, May 2008

Online video search accounted for 1.09% of all U.S. Internet visits in March 2008 1

U.S. Internet users viewed 11.5 Billion online videos during March 2008 2

Amount of time spent on the video websites increased 7% 1

Video Usage Average online video duration was 2.8 minutes Average viewer watched 235 minutes of video Source: 1 comScore, May 2008

Average online video duration was 2.8 minutes

Average viewer watched 235 minutes of video

U.S. Online Video Viewers As A Percent of Internet Users, 2008 -2011 Source: eMarketer, August 2007

Video Usage eMarketer projects that the number of online video viewers in U.S. will rise to 183 million in 2011 1 73.7% of the total U.S. Internet audience viewed online video 2 Source: 1 eMarketer, August 2007 2 comScore, May 2008

eMarketer projects that the number of online video viewers in U.S. will rise to 183 million in 2011 1

73.7% of the total U.S. Internet audience viewed online video 2

Click Patterns 68% of users click a result within the first page 92% of users click a result within the first three pages Source: iProspect Blended Search Results Study, April 2008

68% of users click a result within the first page

92% of users click a result within the first three pages

Click Patterns 49% of users change their search term and/or search engine after reviewing the first page of results 91% do so if they do not find what they seek in the first three pages. Source: iProspect Blended Search Results Study, April 2008

49% of users change their search term and/or search engine after reviewing the first page of results

91% do so if they do not find what they seek in the first three pages.

Click Patterns 39% of users believe that the companies whose websites are returned among the top search results are the… leaders in their field Source: iProspect Blended Search Results Study, April 2008

39% of users believe that the companies whose websites are returned among the top search results are the…

leaders in their field

What is Universal Search? Also known as Blended Search Blends listings from local, images, video, news, blogs Introduced Google May 2007 MSN July 2007 Yahoo October 2007

Also known as Blended Search

Blends listings from local, images, video, news, blogs

Introduced

Google May 2007

MSN July 2007

Yahoo October 2007

Universal / Blended Search Video represented 20% of the organic listings on the first page 17% of users click on video results within blended search results, compared with only 10% who clicked a specific video listing after conducting a video-specific search. Source: InternetRetailer.com / iProspect

Video represented 20% of the organic listings on the first page

17% of users click on video results within blended search results, compared with only 10% who clicked a specific video listing after conducting a video-specific search.

1 st Generation Video Search Engines Metadata Description Title Tags Transcript Web Page Text Example: YouTube

Metadata

Description

Title

Tags

Transcript

Web Page Text

Example: YouTube

2 nd Generation Video Search Engines Metadata Speech Recognition Visual Analysis and Recognition Video Optical Character Recognition Example: Blinkx

Metadata

Speech Recognition

Visual Analysis and Recognition

Video Optical Character Recognition

Example: Blinkx

How Can My Company Use Video? Client Testimonials Ecommerce Make it newsworthy Showcase anticipated uses of product Entertaining commercials Pay-Per-View (Training / Education) News Manufacturing Process

Client Testimonials

Ecommerce

Make it newsworthy

Showcase anticipated uses of product

Entertaining commercials

Pay-Per-View (Training / Education)

News

Manufacturing Process

Why Include Video in Your Marketing Mix Allows you to communicate a message on multiple levels – visual, spoken, visual text Reach a huge audience with minimal investment Land Grab – Huge Opportunity Video will surpass text search Video Search is FREE

Allows you to communicate a message on multiple levels – visual, spoken, visual text

Reach a huge audience with minimal investment

Land Grab – Huge Opportunity

Video will surpass text search

Video Search is FREE

Video Search Engine Optimization Optimizing your video to be found under keywords related to a particular search Also known as Video SEO or VSEO

Optimizing your video to be found under keywords related to a particular search

Also known as Video SEO or VSEO

Video SEO Best Practices Have one video per page Surround video with text about the video content Optimize title and description

Have one video per page

Surround video with text about the video content

Optimize title and description

Video SEO Best Practices Use a descriptive file name manufacturing-process-of-wooden-horse.wmv Use a descriptive URL path http://www.site.com/video/how-to-build-a-shed.html

Use a descriptive file name

manufacturing-process-of-wooden-horse.wmv

Use a descriptive URL path

http://www.site.com/video/how-to-build-a-shed.html

Video SEO Best Practices Watermark lower right hand corner for branding Last frame, provide call to action Optimize the spoken word Include keywords in subtitles

Watermark lower right hand corner for branding

Last frame, provide call to action

Optimize the spoken word

Include keywords in subtitles

Video SEO Best Practices Make good use of the thumbnail, first and last frame Submit to as many video search engines as possible www.lightreading.com/document.asp?doc_id=112147

Make good use of the thumbnail, first and last frame

Submit to as many video search engines as possible

www.lightreading.com/document.asp?doc_id=112147

Top 5 Online Video Websites YouTube 73.18% MySpaceTV 9.21% Google Video 4.06% Yahoo! Video 2.16% Break.com 1.82%

YouTube

73.18%

MySpaceTV

9.21%

Google Video

4.06%

Yahoo! Video

2.16%

Break.com

1.82%

Thank You