• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Video Search Engine Optimization (VSEO)
 

Video Search Engine Optimization (VSEO)

on

  • 2,473 views

Presentation decribing the overall state of video search as well as some video search engine optimization (vseo) techniques to help position you video higher in video search engines like YouTube.

Presentation decribing the overall state of video search as well as some video search engine optimization (vseo) techniques to help position you video higher in video search engines like YouTube.

Statistics

Views

Total Views
2,473
Views on SlideShare
2,439
Embed Views
34

Actions

Likes
9
Downloads
0
Comments
2

3 Embeds 34

http://www.videomarketingpunch.com 29
http://www.slideshare.net 4
http://ig.gmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Video Search Engine Optimization (VSEO) Video Search Engine Optimization (VSEO) Presentation Transcript

    • Video Search Brent Nau Sr Internet Marketer Sales & Marketing Technologies
    • Video Usage
      • Online video search accounted for 1.09% of all U.S. Internet visits in March 2008 1
      • U.S. Internet users viewed 11.5 Billion online videos during March 2008 2
      • Amount of time spent on the video websites increased 7% 1
      Source: 1 Hitwise, April 2008; 2 comScore, May 2008
    • Video Usage
      • Average online video duration was 2.8 minutes
      • Average viewer watched 235 minutes of video
      Source: 1 comScore, May 2008
    • U.S. Online Video Viewers As A Percent of Internet Users, 2008 -2011 Source: eMarketer, August 2007
    • Video Usage
      • eMarketer projects that the number of online video viewers in U.S. will rise to 183 million in 2011 1
      • 73.7% of the total U.S. Internet audience viewed online video 2
      Source: 1 eMarketer, August 2007 2 comScore, May 2008
    • Click Patterns
      • 68% of users click a result within the first page
      • 92% of users click a result within the first three pages
      Source: iProspect Blended Search Results Study, April 2008
    • Click Patterns
      • 49% of users change their search term and/or search engine after reviewing the first page of results
      • 91% do so if they do not find what they seek in the first three pages.
      Source: iProspect Blended Search Results Study, April 2008
    • Click Patterns
      • 39% of users believe that the companies whose websites are returned among the top search results are the…
      • leaders in their field
      Source: iProspect Blended Search Results Study, April 2008
    • What is Universal Search?
      • Also known as Blended Search
      • Blends listings from local, images, video, news, blogs
      • Introduced
        • Google May 2007
        • MSN July 2007
        • Yahoo October 2007
    •  
    •  
    •  
    • Universal / Blended Search
      • Video represented 20% of the organic listings on the first page
      • 17% of users click on video results within blended search results, compared with only 10% who clicked a specific video listing after conducting a video-specific search.
      Source: InternetRetailer.com / iProspect
    • 1 st Generation Video Search Engines
      • Metadata
        • Description
        • Title
        • Tags
        • Transcript
      • Web Page Text
      • Example: YouTube
    • 2 nd Generation Video Search Engines
      • Metadata
      • Speech Recognition
      • Visual Analysis and Recognition
      • Video Optical Character Recognition
      • Example: Blinkx
    • How Can My Company Use Video?
      • Client Testimonials
      • Ecommerce
        • Make it newsworthy
        • Showcase anticipated uses of product
      • Entertaining commercials
      • Pay-Per-View (Training / Education)
      • News
      • Manufacturing Process
    • Why Include Video in Your Marketing Mix
      • Allows you to communicate a message on multiple levels – visual, spoken, visual text
      • Reach a huge audience with minimal investment
      • Land Grab – Huge Opportunity
      • Video will surpass text search
      • Video Search is FREE
    • Video Search Engine Optimization
      • Optimizing your video to be found under keywords related to a particular search
      • Also known as Video SEO or VSEO
    • Video SEO Best Practices
      • Have one video per page
      • Surround video with text about the video content
      • Optimize title and description
    • Video SEO Best Practices
      • Use a descriptive file name
        • manufacturing-process-of-wooden-horse.wmv
      • Use a descriptive URL path
        • http://www.site.com/video/how-to-build-a-shed.html
    • Video SEO Best Practices
      • Watermark lower right hand corner for branding
      • Last frame, provide call to action
      • Optimize the spoken word
      • Include keywords in subtitles
    • Video SEO Best Practices
      • Make good use of the thumbnail, first and last frame
      • Submit to as many video search engines as possible
        • www.lightreading.com/document.asp?doc_id=112147
    • Top 5 Online Video Websites
      • YouTube
        • 73.18%
      • MySpaceTV
        • 9.21%
      • Google Video
        • 4.06%
      • Yahoo! Video
        • 2.16%
      • Break.com
        • 1.82%
    • Thank You