Video Search Engine Optimization (VSEO)

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Video Search Engine Optimization (VSEO) - Presentation Transcript

  1. Video Search Brent Nau Sr Internet Marketer Sales & Marketing Technologies
  2. Video Usage
    • Online video search accounted for 1.09% of all U.S. Internet visits in March 2008 1
    • U.S. Internet users viewed 11.5 Billion online videos during March 2008 2
    • Amount of time spent on the video websites increased 7% 1
    Source: 1 Hitwise, April 2008; 2 comScore, May 2008
  3. Video Usage
    • Average online video duration was 2.8 minutes
    • Average viewer watched 235 minutes of video
    Source: 1 comScore, May 2008
  4. U.S. Online Video Viewers As A Percent of Internet Users, 2008 -2011 Source: eMarketer, August 2007
  5. Video Usage
    • eMarketer projects that the number of online video viewers in U.S. will rise to 183 million in 2011 1
    • 73.7% of the total U.S. Internet audience viewed online video 2
    Source: 1 eMarketer, August 2007 2 comScore, May 2008
  6. Click Patterns
    • 68% of users click a result within the first page
    • 92% of users click a result within the first three pages
    Source: iProspect Blended Search Results Study, April 2008
  7. Click Patterns
    • 49% of users change their search term and/or search engine after reviewing the first page of results
    • 91% do so if they do not find what they seek in the first three pages.
    Source: iProspect Blended Search Results Study, April 2008
  8. Click Patterns
    • 39% of users believe that the companies whose websites are returned among the top search results are the…
    • leaders in their field
    Source: iProspect Blended Search Results Study, April 2008
  9. What is Universal Search?
    • Also known as Blended Search
    • Blends listings from local, images, video, news, blogs
    • Introduced
      • Google May 2007
      • MSN July 2007
      • Yahoo October 2007
  10.  
  11.  
  12.  
  13. Universal / Blended Search
    • Video represented 20% of the organic listings on the first page
    • 17% of users click on video results within blended search results, compared with only 10% who clicked a specific video listing after conducting a video-specific search.
    Source: InternetRetailer.com / iProspect
  14. 1 st Generation Video Search Engines
    • Metadata
      • Description
      • Title
      • Tags
      • Transcript
    • Web Page Text
    • Example: YouTube
  15. 2 nd Generation Video Search Engines
    • Metadata
    • Speech Recognition
    • Visual Analysis and Recognition
    • Video Optical Character Recognition
    • Example: Blinkx
  16. How Can My Company Use Video?
    • Client Testimonials
    • Ecommerce
      • Make it newsworthy
      • Showcase anticipated uses of product
    • Entertaining commercials
    • Pay-Per-View (Training / Education)
    • News
    • Manufacturing Process
  17. Why Include Video in Your Marketing Mix
    • Allows you to communicate a message on multiple levels – visual, spoken, visual text
    • Reach a huge audience with minimal investment
    • Land Grab – Huge Opportunity
    • Video will surpass text search
    • Video Search is FREE
  18. Video Search Engine Optimization
    • Optimizing your video to be found under keywords related to a particular search
    • Also known as Video SEO or VSEO
  19. Video SEO Best Practices
    • Have one video per page
    • Surround video with text about the video content
    • Optimize title and description
  20. Video SEO Best Practices
    • Use a descriptive file name
      • manufacturing-process-of-wooden-horse.wmv
    • Use a descriptive URL path
      • http://www.site.com/video/how-to-build-a-shed.html
  21. Video SEO Best Practices
    • Watermark lower right hand corner for branding
    • Last frame, provide call to action
    • Optimize the spoken word
    • Include keywords in subtitles
  22. Video SEO Best Practices
    • Make good use of the thumbnail, first and last frame
    • Submit to as many video search engines as possible
      • www.lightreading.com/document.asp?doc_id=112147
  23. Top 5 Online Video Websites
    • YouTube
      • 73.18%
    • MySpaceTV
      • 9.21%
    • Google Video
      • 4.06%
    • Yahoo! Video
      • 2.16%
    • Break.com
      • 1.82%
  24. Thank You

+ Brent NauBrent Nau, 2 years ago

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