Executive Directors & Non Profit Leaders: Overcoming Your Anxiety about Sharing Online

Overcoming Anxiety About Online Sharing

Background – Social Media

Social Media Groundswell

New Challenges for Leaders

New Worries for Leaders

Anxiety
Anxiety is considered to be a normal reaction to a stressor. It may help a person to deal with a difficult situation by prompting one to cope with it.
Wikipedia

Staff & Organizational Sharing
My view:
When social media tools are integrated within the goals of the organization and the social learning activities of staff, there is an increase in staff and organizational performance in and outside the organization.

Media & PR Role of Leaders Before the Social Web

Organization’s Reputation or Presence Before the Social Web

Understanding Social Media

Social Media + Social Learning = Sharing

New Organizational Structure
Slide is from Harold Jarche’s blog.

Technology Enabled
Working Smarter Culture

Work has Changed
Slide is from Harold Jarche’s blog.

New Role for Leaders

What to Do?

Remember - You Don’t Fit Your Organization into Social Media
You are in control
Social Media Fits in Your Organization

Your organization’s goals & activities will determine the sharing and collaboration tools You Select
Figure out where social media fits in your organization’s goals and purpose.
Then use the tools to increase staff and organizational performance and reach your goals.

As a leader you have the planning and strategy skills
Knowing why you are sharing online will give you confidence and a base to find you voice and that of your organization.

Elements of Sharing
Doing something with your online presence;
Having an organization blog;
Adopting an open leadership style – mentor/support;
Unleashing staff creativity & collaboration;
Supporting a learning culture in your organization;
Working smarter through social learning & social media;
Nurturing online learning communities;
Foster staff & organizational development through network learning: Personal/Org. Knowledge Mgt.

Tips for Sharing
Listen First: Before jumping in, it is useful to do some listening first. Are there other organizations or businesses in your sector where CEOs or Executive Directors are using social media.
Safe Place to Practice: It is a good idea to do a little bit of coaching with your CEO or Executive Director to show them how Twitter works and to avoid too much "public learning."
Pick a Small Project First: Before launching a CEO blog or CEO Twitter account, it might make sense for the CEO to start off using the organization's branded account or blog, particularly if they are not very comfortable with the tools or plan to devote a small amount of time.
Share Unique CEO/Executive Director Insights: CEOs have perspectives that others in the organization may not. Whether using Twitter or writing blog posts, they should share their thought leadership, know how, and vision with their fans and followers. A good way to do this is share what they are reading and learning.
Let Them Be Who They Are: CEOs and executive directors who are using social media, above, just need to be themselves and let their personality shine through.
From Beth Kanter - Should CEOs and Executive Directors Use Social Media?

An Exercise in Sharing
Try the free Mindmeister Collaboration Mapping Tool.
Go to this address:
Read the instructions: Click on Add at the top of the screen and enter text in the new block you created.
This is a dynamic map that can be sent to people for their contributions. Do you see any use for it in your organization?
http://www.mindmeister.com/88554587/online-sharing-webinar

Social Media - Network Learning
In a knowledge economy, the individual is the knowledge creator and relationships are the currency.
Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Being a learning professional in a Web 2.0 world is becoming more about your network than your current knowledge.
Harold Jarche
Internet Time Alliance

Resources
How to Develop a Social Media Content Strategy (knowing your audience)
http://bit.ly/ekMejD
10 Tips for Social Media Introverts (general guidelines)
http://bit.ly/fG1dls
Integrating Social Media into a Web Content Strategy (templates available)
http://bit.ly/hQofZE
The Working Smarter Field Book – Jay Cross & Internet Time Alliance
http://bit.ly/fCi2te
The New Social Learning – A Guide to Transforming Organizations Through Social Media – Marcia Conner & Tony Bingham
http://www.thenewsociallearning.com/
Social Media ROI – Managing & Measuring Social Media Efforts in Your Organization- Olivier Blanchard
http://thebrandbuilder.wordpress.com/

Resources
We Are Visible – video instruction on how to set up Facebook & Twitter Account, start a blog with Wordpress - http://wearevisible.com/index.html
Collaboration Map: Online Sharing Webinar - http://bit.ly/eyEiGN
Social Cast: The Future of Work: How to Calculate the ROI of Enterprise 2.0 (infographic) http://bit.ly/hEWlYK
Web Strategy: The many Challenges of Writing a CEO blog - http://bit.ly/g9J03n
The Elders: World Leaders Online - http://www.theelders.org/
Beth’s Blog: Should CEOs and Executive Directors Use Social Media? http://bit.ly/hHLMqH
Skills 2.0: Web 2.0 Gives Learning Professionals an Aptitude Adjustment – Harold Jarche http://bit.ly/fwclOj - Download PDF of the Article

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Executive Directors & Non Profit Leaders: Overcoming Your Anxiety about Sharing Online

by Brent MacKinnon on Mar 25, 2011

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