100mph, Stage 2: Strategic Digital Marketing Activation
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100mph, Stage 2: Strategic Digital Marketing Activation

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Stage 2 of 100mph's process - Developing Brand Identity from Social Insights developed in Stage 1

Stage 2 of 100mph's process - Developing Brand Identity from Social Insights developed in Stage 1

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100mph, Stage 2: Strategic Digital Marketing Activation 100mph, Stage 2: Strategic Digital Marketing Activation Presentation Transcript

  • Stage Two: Strategic Digital Marketing Activation
  • It’s a particularly challenging time for any brand marketer looking to find their customers and appeal to those customers where they’re most likely to be looking. As the Internet has proliferated into thousands of channels, millions of pages of content, & billions of user comments…
  • What your brand says online today better be relevant and compelling, or else anything you put online will be like the tree falling in the woods…
  • How can Beats stay one step ahead in digital? The good news is marketers have an opportunity to give their customers the resources they’re seeking, influencing their purchase decision in the process. ! Do it right, and they won’t hesitate to share what they’ve learned with others also making a purchase decision.
  • Example: GoPro ! ! “It’s not about the camera. It’s about sharing the content.” -Founder Nick Woodman
  • ! GoPro taps its audience’s desire to be action heroes without worrying about the product.
  • Result: The best selling camera in the world ! (despite not leading in any product attribute!)
  • Today, you have the opportunity to create the right, relevant content and put it in front of your audience at the place & time they’re making a purchase decision. ! It's the way a marketer can win in a world of ubiquitous media. Conclusion:
  • Customer Needs Customer Media Habits To adapt to the new media landscape, we carefully consider your audience. Digital Brand Approach
  • Easily Mimicked “____ delivers a good experience at a fair price” “____ is the right brand for me because they get who I am” Unique and personal Current Orientation: Future Orientation: to Shifting to a deeper stakeholder orientation: This approach leverages your brand’s assets to connect with stakeholders in a more meaningful way.
  • With this new differentiating identity, we develop a strategy that addresses specific business objectives. Digital Identity Awareness Retention Cross Sell Content Strategy Digital Programs
  • We uncover the path, develop the content, & build the brand assets that meet audience needs. Customer Education Path: Brand Marketing Opportunities: Join Groups Content Ranking Search Results Problem Product Service Search Social Inquiry Content Posted / Shared Brand Site: •  Relevant Content •  Landing Pages •  Assets Problem Service Inquiry Search Results Sponsored Content Content Ranking Display Ad SMO Social Ads Join Groups Forum Answers Content Posted / Shared SEO & SEM Product
  • will take this precise marketing strategy and apply it expertly through program execution. Content Strategy Digital Programs ๏ Describes how content will support each business objective ๏ Identifies content themes for each channel (e.g., website vs. social media site) ๏ Identifies content to be developed for each channels ๏ Lead brainstorming sessions with creative to create marketing ideas that align with content strategy ๏ Develop ideas into full programs across multiple channels ๏ Develop creative executions to support programs ๏ Project manage and execute programs
  • Contact us: brent@100mph.us manoj@100mph.us Thank you for listening.