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Why are your social listening tools not giving you the big insights you’ve been promised?
Because they can’t. Tools don’t create big insights; people do.
Online conversations are abundant with people’s perceptions about:
-- Their lifestyles, wants, & needs
-- Your brand and your products & services
-- Your competition
Social listening tools are great at capturing that conversation. They tell you:
-- Sentiment index
-- Conversation volume
-- Trending conversations
-- Top influencers
-- Keyword trends
Often, however, these stats are “nice-to-know” but not necessarily actionably insightful. Through 100mph’s process, we tell you:
-- Why is your brand struggling or succeeding?
-- How can you build deeper relationships with your audience?
-- What are their preconceptions of your brand?
-- Where are the untapped opportunities that can help you achieve your marketing objectives?
-- What kinds of campaigns should you be considering to address these factors?
The insights and recommendations we deliver will improve ad placement and content, ensuring messaging is on-target and channel placement will reach your desired in-market audience segments efficiently.
Through this, your marketing effort will benefit with improved media performance and customer acquisition.
Learn more about our process here: http://slidesha.re/1uTTWaB