Mobile	  Announce                  ment	  Press	  Kit
The	  wooga	  StoryFounded	  in	  2009	  in	  Europe’s	  leading	  technology	  hub,	  Berlin,	  wooga	  (world	  of	  gam...
The	  Future	  of	  the	  IndustryA	  game	  for	  us	  is	  aservice,	  not	  a	  product.We	  are	  conJnually	  tesJng	...
The	  Social	  Gaming	  Landscape	  Todaywooga	  is	  the	  2nd	  Largest	  Social	  Gaming	  Company	  in	  theWorld     ...
2011:	  An	  Incredible	  Year	  of	  Growth2011	  Social	  Game	  Developer	  Growth	  on	  Facebook	  by	  MonthlyAcJve	...
Monthly	  AcJve	  User	  (MAU)	  Growth	  Over	  the	  Last       12	  Months                      By	  creaJng	  engaging...
What	  Makes	  Us	  Different?We	  connect	  with	  our	  users	  through	  emoJonal         games	  and	  engaging	  chara...
 	  	  	  	  	  	  	  	  	  Our	  Social	  Games                                 Launched	  in	  February	  2010,	  Bubble...
 	  	  	  	  	  	  	  	  	  Our	  Social	  Games                                 MonsterWorld	  lets	  players	  expand	  ...
 	  	  	  	  	  	  	  	  	  Our	  Social	  Games                                Developed	  by	  the	  same	  team	  as	  ...
 	  	  	  	  	  	  	  	  	  Our	  Social	  Games                                   Happy	  Hospital	  puts	  players	  in	...
 	  	  	  	  	  	  	  	  	  Our	  Social	  Games                           Brain	  Buddies	  	  is	  wooga’s	  first	  Face...
The	  Future	  of	  wooga	  is	  MobileOver	  the	  last	  year,	  our	  key	  audience	  has	  shiled	  towards	  mobile	...
Diamond	  Dash	  for	  iOS            The	  Best	  Social            Game	  on	  Facebook            is	  Coming	  to	  iOS
MulJpla_orm	  Approach	  to	  Mobilewooga	  is	  commimed	  to	  creaJng	  new,	  originalJtles	  uJlizing	  HTML5	  techn...
What	  Makes	  Our	  Team	  DifferentWith	  a	  team	  of	  over	  80	  people	  from	  more	  than	  20	  naJons	  wooga	 ...
The	  wooga	  Team:	  90	  People	  From	  Over	  20	  Countries
Meet	  the	  teamJens	  BegemannFounder	  &	  CEOJens	  founded	  wooga	  in	  2009,	  and	  brings	  a	  passionfor	  peo...
Meet	  the	  team                                Jan	  is	  Head	  of	  OperaJons	  at	  wooga,                           ...
Meet	  the	  teamSina	  is	  the	  head	  of	  corporate	  communicaJonsat	  wooga,	  and	  is	  responsible	  for	  provi...
=                      +wooga	  strives	  to	  combineemoJons	  with	  analyJcs.                                    21
is	  funded	  by:
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Mobile announcement wooga

  1. 1. Mobile  Announce ment  Press  Kit
  2. 2. The  wooga  StoryFounded  in  2009  in  Europe’s  leading  technology  hub,  Berlin,  wooga  (world  of  gaming)  is  thesecond  largest  social  game  developer  in  the  world.  wooga’s  free-­‐to-­‐play  Facebook  games  areenjoyed  by  over  thirty-­‐five  million  acJve  players  per  month  -­‐70%  of  which  are  women.At  wooga,  we  believe  that  Play  is  a  core  human  need.  Our  mission  at  wooga  is  to  saJsfy  thisneed  in  a  creaJve  way  by  giving  people  the  opportunity  to  escape  for  a  few  minutes  fromtheir  everyday  reality  into  a  colorful  and  playful  world  of  gaming.wooga  creates  high  quality  games  on  Facebook,  with  a  special  focus  on  emoJonal  characters,great  usability  and  superb  localizaJon  in  seven  languages.
  3. 3. The  Future  of  the  IndustryA  game  for  us  is  aservice,  not  a  product.We  are  conJnually  tesJng  and  improving  ourgames,  releasing  new  versions  and  updatesevery  week.  We  put  a  focus  on  creaJngemoJonal  characters,  opJmizing  usabilityand  providing  full  localizaJon  in  sevenlanguages.Our  games  uJlize  social  data,  interests,  andfeedback  in  all  gameplay  elements.
  4. 4. The  Social  Gaming  Landscape  Todaywooga  is  the  2nd  Largest  Social  Gaming  Company  in  theWorld Monthly  AcJve  Users 276,000,000 07/14/2011 Source:  AppData.com 35,000,000 “When  we  started  the  company everyone  told  us  the  compe55on  was 32,000,000 too  intense,  we  would  never  make  it, and  now  –  two  years  later  –  we  are the  second  largest  social  gaming company  in  the  world”  -­‐  Jens Begemann 17,000,000 12,000,000 5,000,000
  5. 5. 2011:  An  Incredible  Year  of  Growth2011  Social  Game  Developer  Growth  on  Facebook  by  MonthlyAcJve  Users  (MAU) Zynga -­‐3% EA  Games -­‐  19% +  140% Playdom Popcap
  6. 6. Monthly  AcJve  User  (MAU)  Growth  Over  the  Last 12  Months By  creaJng  engaging  Jtles  instead of  focusing  viral  growth,  wooga retains  customers  while  growing organically.+29% +264% -­‐41% Source:  appdata  pro
  7. 7. What  Makes  Us  Different?We  connect  with  our  users  through  emoJonal games  and  engaging  characters.
  8. 8.                    Our  Social  Games Launched  in  February  2010,  Bubble  Island  is an  exciJng  puzzle  game  based  on  a  classic arcade  concept. Modernized  and  re-­‐developed  for  the Facebook  pla_orm,  users  shoot  a  bubble-­‐ cannon  and  pop  bubbles  of  matching  colors  to progress  through  several  stages.  Bubble  island features  unique,  challenging  worlds,  and characters  that  you  will  fall  in  love  with! Bubble  Island  includes  elements  of  friendly compeJJon  as  well  as  cooperaJon  in  a  fast-­‐ paced  island  atmosphere. Quick  Facts: 9.4  million  MAU 11th  Most  Popular Game  on  Facebook
  9. 9.                    Our  Social  Games MonsterWorld  lets  players  expand  and decorate  their  very  own  monster  patch  using crazy  items! Players  explore  a  strange  and  mysterious  land while  growing  and  harvesJng  Chocolate Flowers,  Unicorn  Trees,  Lemonade  Bushes and  many  other  familiar  and  unfamiliar  plants. Expand  and  decorate  your  very  own  monster patch  to  create  a  truly  unique  Monster  World! Quick  Facts: 8.55  million  MAU Top  13  Played  Game on  Facebook
  10. 10.                    Our  Social  Games Developed  by  the  same  team  as  Bubble Island,  Diamond  Dash  is  currently wooga’s  most  popular  online  social game. Diamond  Dash  is  the  60  second  gem rush:  click  colorful  gems,  use  magic diamonds  and  compete  with  your friends! Diamond  Dash  features  a  fully interacJve  world  with  easy  to  learn,  but difficult  to  master  gameplay  mechanics. Quick  Facts 10.2  million  MAU 10th  Most  Popular  Game on  Facebook
  11. 11.                    Our  Social  Games Happy  Hospital  puts  players  in  charge of  a  pet  hospital,  where  they  must  cure cute  pets  while  building  up  their  clinic! In  this  simulaJon  the  user  operates their  own  pet  hospital  and  cures  pets with  funny  diseases    such  as  a  YeJ  who suffers  from  the  consequences  of  being too  long  at  the  Oktoberfest  to  a  dog with  napoleon  syndrome.  On  their  way to  a  flourishing  hospital  the  user  has  to go  through  various  adventures Quick  Facts: 4.35  Million  MAU 33rd  Most  Popular  Game on  Facebook
  12. 12.                    Our  Social  Games Brain  Buddies    is  wooga’s  first  Facebook game.    Launched  in  July  of  2009,  Brain Buddies    offers  Facebook  users  a  unique  way to  train  their  brain  through  quick  mental challenges. Players  compete  to  find  out  who  is  the smartest  amongst  their  friends,  family  and colleagues. Since  its  launch,  more  than  30  million  players all  around  the  world  have  used  Brain  Buddies to  determine  their  “brain  weight” Quick  Facts: 2.24  million  MAU Brain  Buddies  is  the  most  popular  Brain training  game  on  Facebook
  13. 13. The  Future  of  wooga  is  MobileOver  the  last  year,  our  key  audience  has  shiled  towards  mobile  use,  astablets  and  smartphones  have  gained  consumer  adopJon.As  the  leading  developer  of  family  friendly  social  games  Jtles,  it  is  importantfor  us  to  grow  with  our  audience,  therefore,  we  are  looking  to  bring  ouroriginal  Jtles  to  all  mobile  devices,  starJng  with  Diamond  Dash  for  iOS.In  addiJon,  wooga  is  commimed  to  creaJng  original  HTML5  based  mobilegame  Jtles,  enabling  millions  of  players  to  compete  and  play  against  theirfriends  around  the  world,  no  mamer  what  device  they  are  using.  wooga’smove  into  the  mobile  games  industry  marks  a  major  milestone  for  thecompany,  who  has  seen  record  user  growth  over  the  course  of  this  year.
  14. 14. Diamond  Dash  for  iOS The  Best  Social Game  on  Facebook is  Coming  to  iOS
  15. 15. MulJpla_orm  Approach  to  Mobilewooga  is  commimed  to  creaJng  new,  originalJtles  uJlizing  HTML5  technology.This  allows  us  to  give  users  a  choice:  they  canplay  the  games  that  they  love,  wherever  theywant,  on  the  pla_orm  that  they  prefer.This  also  allows  players  to  take  advantage  ofcross-­‐pla_orm  compeJJon,  so  they  can  playwith  their  friends  through  different  devices,without  having  to  download  and  update  anyapplicaJons!We  see  HTML5  as  a  way  to  bridge  the  mobileand  web  experience.
  16. 16. What  Makes  Our  Team  DifferentWith  a  team  of  over  80  people  from  more  than  20  naJons  wooga  is  a  vibrant  andexciJng  place  to  work.  The  renovated  Backfabrik  (baking  factory)  located  in  centralBerlin  is  full  of  technology  startups  and  includes  a  cafe  and  a  gym  –  all  withinwalking  distance  from  the  city  center.  If  you  are  looking  to  work  with  a  fun,internaJonal  team  wooga  is  the  company  for  you!Working  in  Germany  means  more  job  security,  more  paid  Jme-­‐off,  and  one  of  thebest  universal  healthcare  systems  in  the  world.  With  a  minimum  of  24  daysvacaJon  and  support  from  wooga  in  visa  processes,  moving  to  Germany  is  easierthan  one  might  think. hmp://www.wooga.com/jobs
  17. 17. The  wooga  Team:  90  People  From  Over  20  Countries
  18. 18. Meet  the  teamJens  BegemannFounder  &  CEOJens  founded  wooga  in  2009,  and  brings  a  passionfor  people,  play  and  technology  to  the  Woogateam.  For  Jens,  running  a  company  with  skilledpeople  from  all  over  the  world  and  developinggreat  games  is  fulfilling  a  lifelong  dream.Prior  to  founding  wooga,  Jens  was  the  ChiefProduct  Officer  &  member  of  the  managementboard  at  the  mobile  entertainment  companyJamba  (Jamster)  from  2001  –  2008.At  Jamba,  Jens  played  a  leading  role  in  contentcreaJon  and  acquisiJon,  which  helped  grow  thecompany  into  the  world‘s  leading  providers  ofmobile  entertainment.  News  Corp.  acquiredJamba  in  2  stages  in  2007  and  2008  for  a  total  of$388m  and  renamed  it  “Fox  Mobile  Group”.
  19. 19. Meet  the  team Jan  is  Head  of  OperaJons  at  wooga, overseeing  all  game  development  and social  growth.  A  seasoned  veteran  in the  startup  and  venture  capital  world, Jan  brings  extensive  knowledge  of  the dynamics  with  the  technology  industry to  the  wooga  team. Prior  to  joining  wooga,  Jan  founded and  was  the  managing  director  of Hitmeister,  an  e-­‐commerce marketplace  in  Germany.    Jan  started his  career  working  at  several  startups, venture  capital  and  private  equity funds,  aler  studying  business management  in  Leipzig,  Koblenz  and Kuala  Lumpur.  Jan  is  fluent  in  German, English  and  Italian.Jan  MiczaikaHead  of  OperaJons
  20. 20. Meet  the  teamSina  is  the  head  of  corporate  communicaJonsat  wooga,  and  is  responsible  for  providing  highlevel  corporate  strategy,  creaJng  strategicpartnerships,  and  managing  wooga’s  globalpublic  relaJons.Kaufmann  studied  philosophy,  poliJcs  andinternaJonal  law,  she  has  recently  published  herfirst  book,  PoliJk  im  Web,  about  the  social  andpoliJcal  impacts  of  digital  and  technologicalprogress  and  was  Co-­‐founder  and  editor  in  chiefof  poliJkorange,  a  magazine  for  youngjournalists  and  poliJcally  commimed  youngpeople.  Sina  was  social  media  advisor  to  theliberal  party  during  the  German  2009  electoralcampaign Sina  Kamala  Kaufmann Head  of  PR  &  Partnerships
  21. 21. = +wooga  strives  to  combineemoJons  with  analyJcs. 21
  22. 22. is  funded  by:
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