The wooga StoryFounded in 2009 in Europe’s leading technology hub, Berlin, wooga (world of gaming) is thesecond largest social game developer in the world. wooga’s free-‐to-‐play Facebook games areenjoyed by over thirty-‐ﬁve million acJve players per month -‐70% of which are women.At wooga, we believe that Play is a core human need. Our mission at wooga is to saJsfy thisneed in a creaJve way by giving people the opportunity to escape for a few minutes fromtheir everyday reality into a colorful and playful world of gaming.wooga creates high quality games on Facebook, with a special focus on emoJonal characters,great usability and superb localizaJon in seven languages.
The Future of the IndustryA game for us is aservice, not a product.We are conJnually tesJng and improving ourgames, releasing new versions and updatesevery week. We put a focus on creaJngemoJonal characters, opJmizing usabilityand providing full localizaJon in sevenlanguages.Our games uJlize social data, interests, andfeedback in all gameplay elements.
The Social Gaming Landscape Todaywooga is the 2nd Largest Social Gaming Company in theWorld Monthly AcJve Users 276,000,000 07/14/2011 Source: AppData.com 35,000,000 “When we started the company everyone told us the compe55on was 32,000,000 too intense, we would never make it, and now – two years later – we are the second largest social gaming company in the world” -‐ Jens Begemann 17,000,000 12,000,000 5,000,000
2011: An Incredible Year of Growth2011 Social Game Developer Growth on Facebook by MonthlyAcJve Users (MAU) Zynga -‐3% EA Games -‐ 19% + 140% Playdom Popcap
Monthly AcJve User (MAU) Growth Over the Last 12 Months By creaJng engaging Jtles instead of focusing viral growth, wooga retains customers while growing organically.+29% +264% -‐41% Source: appdata pro
What Makes Us Diﬀerent?We connect with our users through emoJonal games and engaging characters.
Our Social Games Launched in February 2010, Bubble Island is an exciJng puzzle game based on a classic arcade concept. Modernized and re-‐developed for the Facebook pla_orm, users shoot a bubble-‐ cannon and pop bubbles of matching colors to progress through several stages. Bubble island features unique, challenging worlds, and characters that you will fall in love with! Bubble Island includes elements of friendly compeJJon as well as cooperaJon in a fast-‐ paced island atmosphere. Quick Facts: 9.4 million MAU 11th Most Popular Game on Facebook
Our Social Games MonsterWorld lets players expand and decorate their very own monster patch using crazy items! Players explore a strange and mysterious land while growing and harvesJng Chocolate Flowers, Unicorn Trees, Lemonade Bushes and many other familiar and unfamiliar plants. Expand and decorate your very own monster patch to create a truly unique Monster World! Quick Facts: 8.55 million MAU Top 13 Played Game on Facebook
Our Social Games Developed by the same team as Bubble Island, Diamond Dash is currently wooga’s most popular online social game. Diamond Dash is the 60 second gem rush: click colorful gems, use magic diamonds and compete with your friends! Diamond Dash features a fully interacJve world with easy to learn, but diﬃcult to master gameplay mechanics. Quick Facts 10.2 million MAU 10th Most Popular Game on Facebook
Our Social Games Happy Hospital puts players in charge of a pet hospital, where they must cure cute pets while building up their clinic! In this simulaJon the user operates their own pet hospital and cures pets with funny diseases such as a YeJ who suﬀers from the consequences of being too long at the Oktoberfest to a dog with napoleon syndrome. On their way to a ﬂourishing hospital the user has to go through various adventures Quick Facts: 4.35 Million MAU 33rd Most Popular Game on Facebook
Our Social Games Brain Buddies is wooga’s ﬁrst Facebook game. Launched in July of 2009, Brain Buddies oﬀers Facebook users a unique way to train their brain through quick mental challenges. Players compete to ﬁnd out who is the smartest amongst their friends, family and colleagues. Since its launch, more than 30 million players all around the world have used Brain Buddies to determine their “brain weight” Quick Facts: 2.24 million MAU Brain Buddies is the most popular Brain training game on Facebook
The Future of wooga is MobileOver the last year, our key audience has shiled towards mobile use, astablets and smartphones have gained consumer adopJon.As the leading developer of family friendly social games Jtles, it is importantfor us to grow with our audience, therefore, we are looking to bring ouroriginal Jtles to all mobile devices, starJng with Diamond Dash for iOS.In addiJon, wooga is commimed to creaJng original HTML5 based mobilegame Jtles, enabling millions of players to compete and play against theirfriends around the world, no mamer what device they are using. wooga’smove into the mobile games industry marks a major milestone for thecompany, who has seen record user growth over the course of this year.
Diamond Dash for iOS The Best Social Game on Facebook is Coming to iOS
MulJpla_orm Approach to Mobilewooga is commimed to creaJng new, originalJtles uJlizing HTML5 technology.This allows us to give users a choice: they canplay the games that they love, wherever theywant, on the pla_orm that they prefer.This also allows players to take advantage ofcross-‐pla_orm compeJJon, so they can playwith their friends through diﬀerent devices,without having to download and update anyapplicaJons!We see HTML5 as a way to bridge the mobileand web experience.
What Makes Our Team DiﬀerentWith a team of over 80 people from more than 20 naJons wooga is a vibrant andexciJng place to work. The renovated Backfabrik (baking factory) located in centralBerlin is full of technology startups and includes a cafe and a gym – all withinwalking distance from the city center. If you are looking to work with a fun,internaJonal team wooga is the company for you!Working in Germany means more job security, more paid Jme-‐oﬀ, and one of thebest universal healthcare systems in the world. With a minimum of 24 daysvacaJon and support from wooga in visa processes, moving to Germany is easierthan one might think. hmp://www.wooga.com/jobs
The wooga Team: 90 People From Over 20 Countries
Meet the teamJens BegemannFounder & CEOJens founded wooga in 2009, and brings a passionfor people, play and technology to the Woogateam. For Jens, running a company with skilledpeople from all over the world and developinggreat games is fulﬁlling a lifelong dream.Prior to founding wooga, Jens was the ChiefProduct Oﬃcer & member of the managementboard at the mobile entertainment companyJamba (Jamster) from 2001 – 2008.At Jamba, Jens played a leading role in contentcreaJon and acquisiJon, which helped grow thecompany into the world‘s leading providers ofmobile entertainment. News Corp. acquiredJamba in 2 stages in 2007 and 2008 for a total of$388m and renamed it “Fox Mobile Group”.
Meet the team Jan is Head of OperaJons at wooga, overseeing all game development and social growth. A seasoned veteran in the startup and venture capital world, Jan brings extensive knowledge of the dynamics with the technology industry to the wooga team. Prior to joining wooga, Jan founded and was the managing director of Hitmeister, an e-‐commerce marketplace in Germany. Jan started his career working at several startups, venture capital and private equity funds, aler studying business management in Leipzig, Koblenz and Kuala Lumpur. Jan is ﬂuent in German, English and Italian.Jan MiczaikaHead of OperaJons
Meet the teamSina is the head of corporate communicaJonsat wooga, and is responsible for providing highlevel corporate strategy, creaJng strategicpartnerships, and managing wooga’s globalpublic relaJons.Kaufmann studied philosophy, poliJcs andinternaJonal law, she has recently published herﬁrst book, PoliJk im Web, about the social andpoliJcal impacts of digital and technologicalprogress and was Co-‐founder and editor in chiefof poliJkorange, a magazine for youngjournalists and poliJcally commimed youngpeople. Sina was social media advisor to theliberal party during the German 2009 electoralcampaign Sina Kamala Kaufmann Head of PR & Partnerships
= +wooga strives to combineemoJons with analyJcs. 21