Socialdealer 2013 Auto Dealer Presentation
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This document summarizes a dealership presentation about protecting a dealership's brand and reputation through review site monitoring, managing social media presence, and promoting positive reviews. It outlines services like monitoring review sites, responding to reviews, and using a reputation dashboard. It then discusses how the company's social media management services can help dealerships establish their brand, engage customers, and measure results to generate leads and increase traffic. Key services include local content creation, social advertising, and weekly planning meetings.
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Socialdealer 2013 Auto Dealer Presentation
- 2. WE FILL YOUR FUNNEL We are the Smart Investment
- 3. YOUR ADVERTISING INVESTMENT YOUR DEALERSHIP How effective are your ad dollars now?
- 4. YOUR ADVERTISING INVESTMENT PROTECT YOUR AD DOLLARS Your REPUTATION affects the leads your advertising can generate for you… A bad reputation BLOCKS your funnel and COSTS you opportunities!
- 5. HOW DO YOU PROTECT YOUR BRAND? 1. Monitor All Review Sites 2. Use Reviews as a Means to Measure & Improve 3. Respond to All Reviews 4. Get More Positive Reviews 5. Promote Positive Reviews RESULTS: Get more reviews. Improve your average rating. Stop wasting money!
- 6. HOW WE PROTECT YOUR BRAND • 24/7 Review Site Monitoring • Monitor 10 Review Sites • Reputation Management Dashboard • Web & Email Notifications • Weekly & Monthly Trending • Reputation Score • Weekly Email Report • Individual Review Management • Post & Share Reviews • Enhanced Dealer Group Reporting • Website Review Stream (Link) • Provide Email Review Templates • Negotiate Response to Negative Dealer Reviews • Reputation Site Audit
- 7. REPUTATION CAN COST YOU OPPORTUNITIES. SOCIAL MEDIA CREATES THEM. YOUR DEALERSHIP BUT HOW? Combined sites reach over 800 million people every day.
- 8. SOCIAL MEDIA IS VITAL FOR RESEARCH
- 9. HOW DO WE CREATE OPPORTUNITIES FOR YOUR DEALERSHIP? A PROVEN STRATEGY + TECHNOLOGY THAT SAVES YOU TIME + PROMOTE CONTENT THAT GETS PEOPLE ENGAGED + ACCOUNTABLE PEOPLE FOR CONSISTENT RESULTS
- 10. SOCIALDEALER’S STRATEGY CREATES OPPORTUNITIES. Establish Your Brand Build a Local Audience on your Social Sites Engage Your Customers Leverage our AWESOME content to engage customers and prospects Measure & Improve Make intelligent decisions based on facts RESULTS: Generate leads Increase website traffic Stay top of mind with your target market
- 11. SAVE TIME IN MANAGING CONTENT
- 12. MANAGE ALL PROFILES IN 1 PLACE
- 13. CONTENT REALLY IS KING LOCAL CONTENT PROMOTIONAL CONTENT PREMIUM CONTENT
- 14. HOW DO YOU REACH THE MOST PEOPLE? The difference between posting and advertising: It’s the difference between putting your billboard in a corn field… Or a busy highway!
- 15. WHY ADVERTISE IN SOCIAL MEDIA?
- 16. ADVERTISING IN SOCIAL MEDIA Amplify your message by leveraging the power of Social Advertising. Social Advertising increases your reach by more than 400%. 4x more impressions 4x more engagement 4x more effect versus traditional posting.
- 17. THE SOLUTION What do these opportunities look like? 24X ROI 10,000% Facebook for Business
- 19. REPORTING FOR DEALER GROUPS
- 20. THE SOLUTION Our team can help you do it all. YOUR DEALERSHIP OUR TEAM + ✓ Your Expert Social Media Manager ✓ Engage with customers & prospects ✓ Custom Local Content ✓ Social Media / Reputation Software ✓ Weekly Planning Meeting ✓ Help develop social ad campaigns ✓ Respond to Comments/Questions
- 21. THE SOLUTION Facebook Ad Team ✓ Your Facebook Ad Manager ✓ Target Custom Audiences with Specialized Offers ✓ Like Campaigns to Build Fans ✓ Plans Sales and Service Campaigns ✓ Promoted Posts and Sponsored Stories ✓ Facebook Offers ✓ We create a custom ad strategy for your dealership
- 22. PARTNERS & ACCOLADES 4,000 Dealers throughout U.S., Canada, and Mexico DEALER GROUPS: PARTNERS: OEMs: ACCOLADES:
- 23. CLIENT TESTIMONIALS As always, return on investment is of the utmost importance. To say that I am pleased with the performance of SocialDealer is an understatement since I’ve never seen a $0.01 cost per impression/activity. Moreover, more than half of all Facebook web referrals CYTD were generated during the quarter SocialDealer has been in place. Gabriel Montano Operations Administrator Groove Automotive
- 24. Call 630-824-3196 or email sales@socialdealer.com for a live demo and pricing.
Editor's Notes
- What about if you were a 1 star dealer – do you think the number of leads you get would go down?
- We have seen from experience and from some many recent studies that your reputation absolutely affects the numbers of leads you get. VW did a study last year that gave specific results showing that going from a 2 star to a 4 star rating increases your website traffic by 33%. A bad reputation blocks your funnel and costs you sales
- We have a plan for getting more reviews, improve ratings, ultimately making sure your marketing dollars are not wasted. These are the steps you need to be taking to properly manage your reputation online. Review the steps. Ask dealer which of these they are currently doing. If they are not doing them all, why not?Next I want to take a look at how our software helps you manage this processWhy are you not responding to all your reviews?
- Screenshot of review dashboard, and social media report card, and then scroll list of featuresReview these, this is also an opportunity to jump to google, see what their listing looks like, or jump into our application to show them real results
- Here is where the convo shifts to Social Media and Advertising.So we have reviewed how critical it is to manage your reputation to maximize your incoming leads, and where Reputation can cost you Opportunities, Social media creates them. Facebook, Twitter Google + and YouTube reach over 300 million people every day. This is a huge potential audience, but the challenge is reaching the small percentage of these people in your market that could potentially buy a car from you.
- We fill your funnel. At the end of the day, we recognize that social media and reputation represent not only a significant coast for your dealership, but a significant opportunity, and so we feel it is critical that we deliver results that maximize the ROI of this opportunity
- That is where our SocialDealer comes into play. We have a plan to make you successful in social media and here is what that plan looks like. It starts with our proven strategy, which I will review with you, and then includes using our software to save you time and money, because maximizing ROI is not just about increasing sales but also lowering your costs. Social Media is all about content, and it is critical that you use content that gets people engaged, and finally, you need accountable people to manage this for you 24/7. This means that there are no gaps in your strategy when someone goes on vacation, or quits, and you need to hire and train new people, but even with existing staff, we know managing social can be challenging. I frequently talk to dealers who will tell me they managed this themselves, and they were doing OK for a couple of months, but then they get busy, with sales and everything else going on in the dealership and social media gets pushed to the side, and posting goes from 3x a week to 3x a month. Whether you manage internally or externally, you need consistent effort to get consistent results.
- It starts with building fans - in Market prospects that could actually buy a car from youEngaging customers means getting this local audience involved, so we not only interact with them, but also their friends. Putting ad dollars behind your posts helps us maximize your reachTracking you progress is key and adjusting the plan to make sure results consistently improveThis leads us to results, one of the key differences between us and other vendors is that we deliver resultsMeasure and Improve – this is about Accountability – you can see the results and hold us accountable for delivering results
- Explain how our software lets you quickly and easily post to all 3 networks, and then plan your content on calendar, so you post purposefully, with a plan
- We also allow you to manage all your social profiles from within the platform, again, to save you time
- Promotional Content is what generates those results we talked about. - things like - new model release, 0% down...service specials. This is content you put ad dollars behind - to maximize the people it reaches (you can talk about edgerank here) BUT, while people follow you for offers and incentives, you can't just promote all the time. Premium Content fills that gap in between, with content that educates, entertains and engages users by asking questions. We don't put ad dollars behind Auto Content.
- there is a difference though between simply posting and advertising. you wouldn't go to the time and expense of posting a billboard in a cornfield for no one to see, right? you want it on the busy highway so it can be seen by as many prospects as possible. That's why this idea of edgerank and promoting posts is important because with social media you invest time to develop and create content, and your return comes from that content being seen by as many prospects as possible.
- We fill your funnel. At the end of the day, we recognize that social media and reputation represent not only a significant coast for your dealership, but a significant opportunity, and so we feel it is critical that we deliver results that maximize the ROI of this opportunity
- Advertising will greatly impact you results...Facebook ads on average increase your reach by 400%. That means 4x the reach, 4x the engagement and most importantly, 4 x the results
- This is the type of results we look for when we take premium content and promote it with ads
- Our software also includes complex reporting so you can track the results on all of your social sites, and we email reports like this social report card to you regularly so you can keep up with how you are doing
- we also provide reporting at the group level, so you can see how your group is doing on both social media - this shows you the total social connections, and for reputation, you can easily see what your overall group score is and drill down to the dealer level to see who is bringing you up and who is holding you down.
- Show the annual savings
- Your Facebook Ad Manager is your second resource to help generate results. They will...
- We work with some of the top dealer groups in the countryAs well as national recognized brands such as carfaxCars.com and Edmunds. Volkswagen and Subaru are co-oping our dolution now and we are 1 of only 2 approved vendors for coop for VW.
- Even more importantly though, our customers tell us we deliver results, such as this quote from Groove automotive