Global Innovation and Sustainability: Innovation insights from Brazil [IAMOT 2014]
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Global Innovation and Sustainability: Innovation insights from Brazil [IAMOT 2014]

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Global Innovation and Sustainability: Innovation insights from Brazil [IAMOT 2014] Global Innovation and Sustainability: Innovation insights from Brazil [IAMOT 2014] Presentation Transcript

  • Panel: Innovation Insights from Brazil Global Innovation & sustainability in Brazil Dr Breno Nunes b.nunes@aston.ac.uk Aston Business School, UK IAMOT Conference, Washington, DC, USA 26 May 2014
  • OBJECTIVES • Raise issues on doing innovation in Brazil • Debate the Brazilian innovation context and its role in globalisation & sustainability • Discuss the threat & opportunities for Brazil to flourish as global sustainable innovator Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • BRAZIL’S INNOVATION ECOSSYSTEM • STRENGTHS – Cheap skilled labour > Human capital -> young population – Good overall respect to IPR – Increasing number of innovation grants and funds – Emergence of global champions – Leading technological development in key areas: Energy, Agriculture & livestock (food security), aerospace (market niche), automotive, Finance, etc – Good penetration of ICT infrastructure • WEAKNESSES – Lack of global awareness (few born- global SMEs) – Bureaucracy of funding bodies – Deficient infrastructure & cost of doing business in Brazil – Shortage of skills in some areas – Weak institutional environment (infrastructure, legal systems, etc) – Low productivity across key sectors – Low “sense of urgency” promotes a number of missing opportunities Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • Product • 1st ‘real’ Plane • Flex-fuel engines • Mobile payments • Soya for low lattitude • Instagram? Marketing • Market niches: small aircrafts • Construction in Africa Organizational • Modular Consortium Process • Deep-water drilling • Financial services (IT processes) Oslo Manual, 2005 EXAMPLES OF BRAZILIAN INNOVATIONS Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • The Innovation Race - BRICS 5Source: Fu et al (2011) Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • Growth rate of patent applications 6 Trend in patent applications at the top 20 offices (Source: WIPO Statistics Database, October 2011) Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • The Innovation Race in 2009 7 Number of triadic patent families per million inhabitants, 2009. Source: (Guloglu, 2012) Economic determinants of technological progress in G7 countries: A re-examination. Economics Letters, vol 116, 3, pp604-608 Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • The Innovation Race 2010 8 World Bank, 2010 Apud Fu,2011Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • Complex and discrete technologies 9 (Source: WIPO Statistics Database, October 2011) Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • Knowledge Production and Innovation – BRICS - Ratio between Indicators. FINDINGS FROM NITEC/UFRGS/BRAZIL (with THANKS to Paulo!) Brazil Russia India China South Africa Population / Papers 15,927 10,131 62,308 18,157 17,464 Intelectual Property Revenues / Patents 125,654 32,761 34,159 1,788 100,152 R&D/Patents 3,720,844 527,400 1,490,355 3,186,334 2,889,021 Manufacture Exports / Patents 17,864 3,803 21,139 4,259 59,945 Exports / GDP 11,37% 25,91% 16,45% 23,07% 25,51% Imports / GDP 11% 16% 25% 21% 32%
  • BRAZIL’S THREATS & OPPORTUNITIES • THREATS – Bad global image/reputation if World Cup & Olympics 2016 go wrong – Threat of old competitors & the “natural” growth of new competitors like China and India – New “kids” on the block, unexpected competitors for FDI? Colombia, Indonesia, Vietnam, Egypt, Turkey, South Africa – New disruptive technologies: new generation of ethanol and biofuel from algae – Abundance (of natural resources, domestic market, etc) as a resource curse • OPPORTUNITIES – Global Challenges for food security and energy – the key innovation competences of Brazil in Commodities markets can help to solve them – Exponential gains by doing the basics as Brazil’s is in its early stages of being a global player – Creation of a global network of expats – Western Latin culture & Portugal: front door to Western & European Market? Or a Threat? – New markets –are the former Portuguese colonies the Brazilian “blue ocean” ? Angola, Mozambique, Cape Verde Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
  • Panel: Innovation Insights from Brazil Global Innovation & sustainability in Brazil Dr Breno Nunes – b.nunes@aston.ac.uk Aston University, UK