The Secret Lives of Words & Brains
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The Secret Lives of Words & Brains

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This presentation was created for the Quantified Self Portland Show & Tell in Portland, OR on April 10th 2012 at Wieden + Kennedy. It is based on my research with my project "Emoome" which you can......

This presentation was created for the Quantified Self Portland Show & Tell in Portland, OR on April 10th 2012 at Wieden + Kennedy. It is based on my research with my project "Emoome" which you can check out at http://emoo.me

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Transcript

  • 1. The Secret Lives of Words & Brains
  • 2. “Mapping Human Emotion” Sounds Coooool!
  • 3. ...but how does one go about doing this?
  • 4. With Maps. Duh!Why? Because maps are useful.
  • 5. Maps are great forDirections from point A to B
  • 6. Maps are great for Informational Layers
  • 7. Mapping Large Data SetsIn recent years mappinghas started being usedfor other sorts of thingslike large complex datasets. Human Genome Project
  • 8. However, maps areusually not used for Psychology Emotions Personality Behavior
  • 9. How do you map what“Passion” means to a human? Passion ?
  • 10. “Passion” Passionate about their jobs- e.g. “making money”Wall St. Day Traders Rejoicing
  • 11. Passionate about making “Passion” social changeAn Occupy Wall St. Demonstration
  • 12. “Passion”Olympic Athletes Running
  • 13. So what?People are different!What’s your point?
  • 14. Lets do an experiment!
  • 15. Describe what you see below in three words [QUESTION] 1. 2. 3.
  • 16. Describe what you see below in three words [QUESTION] What are some of the words you thought to yourselves when you saw this picture (that wasn’t 1. Apple 2. ? 3. ?
  • 17. Words are an interface ApplePHYSICAL INTELLECTUAL
  • 18. TriangulationOr Indirect Mapping
  • 19. “Passion” of an Activist Passion
  • 20. “Passion” of an Activist But if you are a Wall St day trader you probably Empowerment would use different words to describe the Perseverance Diligence “passion” of an activist Passion Unity Fight Awakening Strength *Data gathered from actual activists
  • 21. The brain as an interface Imagine language as an interface to the unique and complex map of a persons brain
  • 22. Like all interfaces Some are well designed!
  • 23. No disrespect to the Weband others are... King. I’m sure he does quality work.
  • 24. Hand written data I first created a simple experiment I conducted on paper with probably about 100 friends and family. I started seeing a pattern develop. Then I figured I needed to make a proper app.
  • 25. A pattern emerged! But I needed more data...
  • 26. So I made a simple app So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  • 27. To record feelings & actions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  • 28. And descriptions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  • 29. And I got my data! Oct. 2011 - Present
  • 30. My Most Common Words
  • 31. The pattern I noticed was differing word types Emotional Sensory Intellectual Action Descriptive Physical
  • 32. My Word Type Map Oct. 6th - 16th, 2011
  • 33. My Word Type MapOct. 7th - Dec 6thDec. 7th - April 6th
  • 34. My Word Type Map Healthy BreakupOct. 7th - Dec 6th Really Painful BreakupDec. 7th - April 6th
  • 35. PersonalityComparisonsHow are people different?
  • 36. Mutual Experience Comparisons
  • 37. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 10% 8% 27% 8%11% 36% 14% 19% 21% 19% 20% Me Ex Girlfriend
  • 38. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 7%2% 8% 23%11% 36% 31% 18% 19% 19% 19% Me Barista Friend
  • 39. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 7%3%7% 7% 7%2% 23% 15% 31% 18% 61% 19%Other Barista Friend Barista Friend
  • 40. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 3% 3% 3% 14% 29% 3% 50% 11% 67% 7% 11%Actor Friend #1 Actor Friend #2
  • 41. The words people use to describe reality are moreaccurate indicators of whothey are than the words theyuse to describe themselves.
  • 42. How is this data useful? Self Reflection Self Understanding Cognitive Behavioral Therapy Interpersonal Communication NLP (Natural Language Processing) Sentiment Analysis (of social media)
  • 43. What I’ve learned Emotional Intellectual Descriptive Sensory Physical Action 6% 8% 11% 36% 19% 19%
  • 44. http://emoo.me @projectemoomehttp://brennannovak.com @brennannovak