Branding Bootcamp Week 4

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This 4 free week branding bootcamp will give you a practical approach to create an inspiring, authentic, successful brand.

Because clients don’t buy a business … they buy a brand.
www.brennanbrand.com

Published in: Business, Technology
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  • Branding Bootcamp Week 4

    1. 1. BRANDING BOOTCAMP Week #4type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    2. 2. WE LEARNED THAT ...type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    3. 3. WE LEARNED THAT ...• Yourbrand is your client’s emotional connection (relationship) to your business. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    4. 4. WE LEARNED THAT ...• Yourbrand is your client’s emotional connection (relationship) to your business.• Your brand should add value outside your product or service. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    5. 5. WE LEARNED THAT ...• Yourbrand is your client’s emotional connection (relationship) to your business.• Your brand should add value outside your product or service.• Yourclient is your greatest competitive advantage. Know every detail about them from what they eat for lunch to how they spend Saturday afternoon. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    6. 6. WE LEARNED THAT ...• Yourbrand is your client’s emotional connection (relationship) to your business.• Your brand should add value outside your product or service.• Yourclient is your greatest competitive advantage. Know every detail about them from what they eat for lunch to how they spend Saturday afternoon.• Your branding guide details out your verbal and visual identity to ensure that the identity of your company is consistent and in line with your values. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    7. 7. THIS WEEK WE WILL ...type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    8. 8. THIS WEEK WE WILL ...• Learn how to leverage your brand by and create a following by: type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    9. 9. THIS WEEK WE WILL ...• Learn how to leverage your brand by and create a following by: • Creating brand consistency type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    10. 10. THIS WEEK WE WILL ...• Learn how to leverage your brand by and create a following by: • Creating brand consistency • Making your brand more visible type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    11. 11. BRAND CONSISTENCY show up the same all the timetype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    12. 12. BRAND CONSISTENCY: BUILDING TRUSTtype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    13. 13. BRAND CONSISTENCY: BUILDING TRUSTtype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    14. 14. BRAND CONSISTENCY: BUILDING TRUST• When show up the same every time, in every interaction it builds trust. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    15. 15. BRAND CONSISTENCY: BUILDING TRUST• When show up the same every time, in every interaction it builds trust. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    16. 16. BRAND CONSISTENCY: BUILDING TRUST• When show up the same every time, in every interaction it builds trust.• Bymisrepresenting yourself you attract the right clients and lose the wrong ones. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    17. 17. BRAND CONSISTENCY: BUILDING TRUST• When show up the same every time, in every interaction it builds trust.• Bymisrepresenting yourself you attract the right clients and lose the wrong ones. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    18. 18. BRAND CONSISTENCY: BUILDING TRUST• When show up the same every time, in every interaction it builds trust.• Bymisrepresenting yourself you attract the right clients and lose the wrong ones.• Each consistent interaction reinforces your client’s connection with your brand. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    19. 19. BRAND CONSISTENCY: BUILDING TRUST• When show up the same every time, in every interaction it builds trust.• Bymisrepresenting yourself you attract the right clients and lose the wrong ones.• Each consistent interaction reinforces your client’s connection with your brand. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    20. 20. BRAND CONSISTENCY: BUILDING TRUST• When show up the same every time, in every interaction it builds trust.• Bymisrepresenting yourself you attract the right clients and lose the wrong ones.• Each consistent interaction reinforces your client’s connection with your brand.• Develops confidence so that if they aren’t ready to purchase today, they’ll be more likely to remember your brand in the future. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    21. 21. WHY IT MATTERStype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    22. 22. WHY IT MATTERS• Showing up the same, every time, in every interaction type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    23. 23. WHY IT MATTERS• Showing up the same, every time, in every interaction • Creates trust type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    24. 24. WHY IT MATTERS• Showing up the same, every time, in every interaction • Creates trust • Makes you more recognizable type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    25. 25. WHY IT MATTERS• Showing up the same, every time, in every interaction • Creates trust • Makes you more recognizable • Creates future purchase opportunities type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    26. 26. THE POWER OF BRAND CONSISTENCY• Can you tell me what brand these are? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    27. 27. HOW TO CREATE BRAND CONSISTENCYtype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    28. 28. HOW TO CREATE BRAND CONSISTENCY•Use the branding guide you created and ask the rightquestions!What are we saying about ourselves?Is this coming across is our current logo/website/Facebook/businesscard/etc?What does our audience value from us?Is this coming across is our current logo/website/Facebook/businesscard/etc? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    29. 29. BRAND CONSISTENCY CHECKLISTtype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    30. 30. BRAND CONSISTENCY CHECKLIST•What is your verbal identity? (conservative, playful,thoughtful, approachable, sassy, etc) type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    31. 31. BRAND CONSISTENCY CHECKLIST•What is your verbal identity? (conservative, playful,thoughtful, approachable, sassy, etc)•Read your website ... does the tone and language match yourverbal identity? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    32. 32. BRAND CONSISTENCY CHECKLIST•What is your verbal identity? (conservative, playful,thoughtful, approachable, sassy, etc)•Read your website ... does the tone and language match yourverbal identity?•Read your Facebook updates ... does the tone and languagematch your verbal identity? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    33. 33. BRAND CONSISTENCY CHECKLIST•What is your verbal identity? (conservative, playful,thoughtful, approachable, sassy, etc)•Read your website ... does the tone and language match yourverbal identity?•Read your Facebook updates ... does the tone and languagematch your verbal identity?•Read your tagline. Read your description. Read yourLinkedIN profile. Read your marketing flyer. (you get the idea) type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    34. 34. BRAND CONSISTENCY CHECKLISTtype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    35. 35. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.) type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    36. 36. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.) type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    37. 37. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.)•Do you have the same elements, typefaces, & colors, everytime? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    38. 38. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.)•Do you have the same elements, typefaces, & colors, everytime? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    39. 39. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.)•Do you have the same elements, typefaces, & colors, everytime?•Look at your logo ... does feel like your visual identity? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    40. 40. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.)•Do you have the same elements, typefaces, & colors, everytime?•Look at your logo ... does feel like your visual identity? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    41. 41. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.)•Do you have the same elements, typefaces, & colors, everytime?•Look at your logo ... does feel like your visual identity?•Look at your website ... does the experience/layout matchyour visual identity? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    42. 42. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.)•Do you have the same elements, typefaces, & colors, everytime?•Look at your logo ... does feel like your visual identity?•Look at your website ... does the experience/layout matchyour visual identity? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    43. 43. BRAND CONSISTENCY CHECKLIST•what is your visual identity? (streamlined, bold,professional, approachable, sophisticated, etc.)•Do you have the same elements, typefaces, & colors, everytime?•Look at your logo ... does feel like your visual identity?•Look at your website ... does the experience/layout matchyour visual identity?•Look at your email signature. Look at your business cards.Look at your social media pages/profile pics. Look at yourletterhead. Look at your ads. (you get the idea) type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    44. 44. BRAND VISIBILITY it doesn’t matter how great you are if no one can find youtype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    45. 45. BRAND VISIBILITY:RULES OF BEING FIND-ABLE type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    46. 46. BRAND VISIBILITY:RULES OF BEING FIND-ABLE • First be consistent type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    47. 47. BRAND VISIBILITY:RULES OF BEING FIND-ABLE • First be consistent • Then be findable type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    48. 48. BRAND VISIBILITY:RULES OF BEING FIND-ABLE • First be consistent • Then be findable • Show up where your client is type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    49. 49. BRAND VISIBILITY:RULES OF BEING FIND-ABLE • First be consistent • Then be findable • Show up where your client is • And Brand EVERYTHING! type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    50. 50. Ways to increase brand visibilitytype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    51. 51. 5 THINGS TO INCREASE YOUR VISIBILITYtype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    52. 52. 5 THINGS TO INCREASE YOUR VISIBILITY•Communicate with people regularly (and consistently) type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    53. 53. 5 THINGS TO INCREASE YOUR VISIBILITY•Communicate with people regularly (and consistently)•Be in the right place aka where your clients are type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    54. 54. 5 THINGS TO INCREASE YOUR VISIBILITY•Communicate with people regularly (and consistently)•Be in the right place aka where your clients are•Partner with the right people. Who else does your client work with? Find companies that are complementary (not competitive) to your services. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    55. 55. 5 THINGS TO INCREASE YOUR VISIBILITY•Communicate with people regularly (and consistently)•Be in the right place aka where your clients are•Partner with the right people. Who else does your client work with? Find companies that are complementary (not competitive) to your services.•Create an online community. You can’t be everything to everyone so figure out which online communities are right for you. Are you a blogger? A pinner? A tweeter? type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    56. 56. 5 THINGS TO INCREASE YOUR VISIBILITY•Communicate with people regularly (and consistently)•Be in the right place aka where your clients are•Partner with the right people. Who else does your client work with? Find companies that are complementary (not competitive) to your services.•Create an online community. You can’t be everything to everyone so figure out which online communities are right for you. Are you a blogger? A pinner? A tweeter?•Brand everything !!!! email signatures, note cards, folders, envelopes, cover photos, etc. type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com
    57. 57. Q/Atype | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com

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