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Advertising Techniques

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PDF version of Advertising Technique presentation. Gives 2 examples of advertising techniques with a sample advertisement.

PDF version of Advertising Technique presentation. Gives 2 examples of advertising techniques with a sample advertisement.

Published in: Education, Technology, Business

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  • 1. Advertising Techniques
  • 2. Advertising TechniquesWhat creates the need?
  • 3. Advertising TechniquesWhat creates the need?“Buy it for me now!”
  • 4. Objectives
  • 5. Objectives• To recognize different advertising techniques
  • 6. Objectives• To recognize different advertising techniques• To understand the qualities of a good ad
  • 7. Objectives• To recognize different advertising techniques• To understand the qualities of a good ad• To think critically about how ads are created and how ads target teenagers
  • 8. A.I.D.A
  • 9. A.I.D.A1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures
  • 10. A.I.D.A1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures2. Arouses interest: good word choice, addresses a need.
  • 11. A.I.D.A1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures2. Arouses interest: good word choice, addresses a need.3. Creates desire: uses propaganda techniques to make you believe youthat this product has benefits you need.
  • 12. A.I.D.A1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures2. Arouses interest: good word choice, addresses a need.3. Creates desire: uses propaganda techniques to make you believe youthat this product has benefits you need. 4. Causes action: gets results. Sells the product to the targeted audience.
  • 13. Advertising Techniques
  • 14. Advertising Techniques• Bandwagon
  • 15. Advertising Techniques• Bandwagon• Testimonial
  • 16. Advertising Techniques• Bandwagon• Testimonial• Snob Appeal
  • 17. Advertising Techniques• Bandwagon• Testimonial• Snob Appeal• Plain Folks
  • 18. Advertising Techniques• Bandwagon• Testimonial• Snob Appeal• Plain Folks• Patriotism
  • 19. Advertising Techniques• Bandwagon• Testimonial• Snob Appeal• Plain Folks• Patriotism• Facts and Figures
  • 20. Advertising Techniques• Bandwagon• Testimonial• Snob Appeal• Plain Folks• Patriotism• Facts and Figures
  • 21. More Techniques…
  • 22. More Techniques…• Expert Opinions
  • 23. More Techniques…• Expert Opinions• Logical Appeal
  • 24. More Techniques…• Expert Opinions• Logical Appeal• Glittering Generalization
  • 25. More Techniques…• Expert Opinions• Logical Appeal• Glittering Generalization• Transfer/Emotional
  • 26. More Techniques…• Expert Opinions• Logical Appeal• Glittering Generalization• Transfer/Emotional• Repetition
  • 27. More Techniques…• Expert Opinions• Logical Appeal• Glittering Generalization• Transfer/Emotional• Repetition• Humor
  • 28. More Techniques…• Expert Opinions• Logical Appeal• Glittering Generalization• Transfer/Emotional• Repetition• Humor
  • 29. Bandwagon
  • 30. Bandwagon• Persuasive technique thatinvites you to join the crowd.
  • 31. Bandwagon• Persuasive technique thatinvites you to join the crowd.• Everybody’s doing it!
  • 32. Bandwagon• Persuasive technique thatinvites you to join the crowd.• Everybody’s doing it!• Often uses weasel words
  • 33. Bandwagon• Persuasive technique thatinvites you to join the crowd.• Everybody’s doing it!• Often uses weasel words
  • 34. Testimonial
  • 35. Testimonial• Statement endorsing an idea/product by a prominent person.
  • 36. Testimonial• Statement endorsing an idea/product by a prominent person.• Product can be inside or outsideparticular field.
  • 37. Testimonial• Statement endorsing an idea/product by a prominent person.• Product can be inside or outsideparticular field.• Musical artists,
  • 38. Testimonial• Statement endorsing an idea/product by a prominent person.• Product can be inside or outsideparticular field.• Musical artists,• Sports giants,
  • 39. Testimonial• Statement endorsing an idea/product by a prominent person.• Product can be inside or outsideparticular field.• Musical artists,• Sports giants,• Actors/actresses
  • 40. Testimonial• Statement endorsing an idea/product by a prominent person.• Product can be inside or outsideparticular field.• Musical artists,• Sports giants,• Actors/actresses
  • 41. Snob Appeal
  • 42. Snob Appeal• Aims to flatter
  • 43. Snob Appeal• Aims to flatter• Makes the insinuation that thisproduct is better than others…Thus, those that use it are too.
  • 44. Snob Appeal• Aims to flatter• Makes the insinuation that thisproduct is better than others…Thus, those that use it are too.• “Avant Garde” ahead of thetimes.
  • 45. Snob Appeal• Aims to flatter• Makes the insinuation that thisproduct is better than others…Thus, those that use it are too.• “Avant Garde” ahead of thetimes.
  • 46. Plain Folks
  • 47. Plain Folks• Opposite of Snob Appeal
  • 48. Plain Folks• Opposite of Snob Appeal• Identifies product/idea with a localityor country
  • 49. Plain Folks• Opposite of Snob Appeal• Identifies product/idea with a localityor country• Practical product for ordinary people.
  • 50. Plain Folks• Opposite of Snob Appeal• Identifies product/idea with a localityor country• Practical product for ordinary people.
  • 51. Patriotism
  • 52. Patriotism• Purchase will display love of country.
  • 53. Patriotism• Purchase will display love of country.• Person will financially help thecountry.
  • 54. Patriotism• Purchase will display love of country.• Person will financially help thecountry.
  • 55. Facts and Figures & Statistics
  • 56. Facts and Figures & Statistics• In this persuasive technique, numbers,tables, and graphs are used to showstatistics of both sides.
  • 57. Facts and Figures & Statistics• In this persuasive technique, numbers,tables, and graphs are used to showstatistics of both sides.
  • 58. Expert Opinions
  • 59. Expert Opinions• Want to prove something is true? Geta doctor to recommend it!
  • 60. Expert Opinions• Want to prove something is true? Geta doctor to recommend it!
  • 61. Logical Appeal
  • 62. Logical Appeal• If I give enough good reasons I can’tpossibly be wrong
  • 63. Glittering Generalisation
  • 64. Glittering Generalisation• Using simple phrases that sound goodbut have no real value or meaning.
  • 65. Glittering Generalisation• Using simple phrases that sound goodbut have no real value or meaning.
  • 66. Transfer or Emotional Appeal
  • 67. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user
  • 68. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.
  • 69. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.• Love
  • 70. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.• Love• Fame
  • 71. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.• Love• Fame• Wealth
  • 72. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.• Love• Fame• Wealth• Power
  • 73. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.• Love• Fame• Wealth• Power• Attractiveness
  • 74. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.• Love• Fame• Wealth• Power• Attractiveness• Fear
  • 75. Transfer or Emotional Appeal• Positive feelings/desires areconnected to a product/user• Transfers positive feelings wehave of something we know tosomething we don’t.• Love• Fame• Wealth• Power• Attractiveness• Fear
  • 76. Repetition
  • 77. Repetition• Words or phrases in an advertisementare repeated several times for effect.Repetition gets your attention andstresses a slogan or product
  • 78. Repetition• Words or phrases in an advertisementare repeated several times for effect.Repetition gets your attention andstresses a slogan or product• Repeating something helps youremember the product or ad
  • 79. Repetition• Words or phrases in an advertisementare repeated several times for effect.Repetition gets your attention andstresses a slogan or product• Repeating something helps youremember the product or ad
  • 80. Humour
  • 81. Humour• Everyone likes a laugh.
  • 82. Humour• Everyone likes a laugh.• Ideally your ad is funnyenough for people to talkabout - that’s freeadvertising!
  • 83. Humour• Everyone likes a laugh.• Ideally your ad is funnyenough for people to talkabout - that’s freeadvertising!
  • 84. Slogan
  • 85. Slogan• A catchword or phrase loadedwith emotion
  • 86. Slogan• A catchword or phrase loadedwith emotion• Often sells through repetition
  • 87. Slogan• A catchword or phrase loadedwith emotion• Often sells through repetition• Clever and easy to remember
  • 88. Slogan• A catchword or phrase loadedwith emotion• Often sells through repetition• Clever and easy to remember• Often a melody you alreadyknow
  • 89. Slogan• A catchword or phrase loadedwith emotion• Often sells through repetition• Clever and easy to remember• Often a melody you alreadyknow• Maybe she’s born with it....
  • 90. Slogan• A catchword or phrase loadedwith emotion• Often sells through repetition• Clever and easy to remember• Often a melody you alreadyknow• Maybe she’s born with it....