Advertising technique
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Advertising technique

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Basic advertising techniques (the language of persuasion). Includes example advert for each technique.

Basic advertising techniques (the language of persuasion). Includes example advert for each technique.

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  • As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate. A bandwagon is a high, ornate wagon in which a band rides as in a circus parade. Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along. Beware of this technique. It’s a lot easier to be joiner than to stand alone. Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate
  • A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful If a product 8s
  • Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone. Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention. Fame – You will gain fame (attention) if you use this. Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for. Power- This will give you power over people. You’ll have an “edge” over others.

Advertising technique Advertising technique Presentation Transcript

  • Advertising TechniquesWhat creates the need?“Buy it for me now!”
  • Objective• To recognize different advertising techniques• To understand the qualities of a good ad• To think critically about how ads are created and howads target teenagers
  • A.I.D.A1. Attracts attention: attractive COLORS, BOLDHEADINGS, and pictures2. Arouses interest: good word choice, addresses aneed.3. Creates desire: uses propaganda techniques tomake you believe you that this product hasbenefits you need.4. Causes action: gets results. Sells the product tothe targeted audience.
  • AdvertisingTechniques• Bandwagon• Testimonial• Snob Appeal• Plain Folks• Patriotism• Facts andFigures
  • MoreTechniques…• Expert Opinions• Logical Appeal• GlitteringGeneralization• Transfer/Emotional• Repetition• Humor
  • Bandwagon• Persuasivetechnique that invitesyou to join the crowd.• Everybody’s doing it!• Often uses weaselwords
  • Testimonial• Statement endorsingan idea/product by aprominent person.• Product can be insideor outside particularfield.• Musical artists,• Sports giants,• Actors/actresses
  • SnobAppeal• Aims to flatter• Makes the insinuationthat this product isbetter than others…Thus, those that use itare too.• “Avant Garde” aheadof the times.
  • PlainFolks• Opposite of Snob Appeal• Identifies product/idea witha locality or country• Practical product forordinary people.
  • Patriotism• Purchase will display loveof country.• Person will financially helpthe country.
  • Facts and Figures &Statistics• In this persuasivetechnique, numbers, tables,and graphs are used toshow statistics of bothsides.
  • ExpertOpinions• Want to prove something istrue? Get a doctor torecommend it!
  • Logical Appe• If I give enough goodreasons I can’t possibly bewrong
  • GlitteringGeneralisation• Using simple phrases thatsound good but have no realvalue or meaning.
  • Transfer or EmotionalAppeal• Positivefeelings/desires areconnected to aproduct/user• Transfers positivefeelings we have ofsomething we know tosomething we don’t.• Love• Fame• Wealth• Power
  • Repetition• Words or phrases in anadvertisement are repeatedseveral times for effect.Repetition gets yourattention and stresses aslogan or product• Repeating something helpsyou remember the productor ad
  • Humou• Everyone likes alaugh.• Ideally your ad isfunny enough forpeople to talk about -that’s freeadvertising!
  • Slogan• A catchword orphrase loaded withemotion• Often sells throughrepetition• Clever and easy toremember• Often a melody youalready know• Maybe she’s born