• Communication is very important to transfer
information to other party through machines
and face to face.
• Communication is very important whether it is
transferred by an oral or written form.
• Communication can be divided into internal
and external form.
• Communication is a process in which people
share information, ideas, experiences and
• Communication process is made up of various
elements such as sender- receiver, messages,
channel, feedback, and setting.
The main goal of business communication is to
• to control our audience's responses in the way
It also includes for short term
• such as having our audience obey an order
The long term
• such as having our audience continue to
follow the spirit of the policy
• Social relationships,
• Career advancement
WHY we communicate??
Understanding others’ needs, ideas,
thoughts, info & feelings.
Improve & stabilize our relationship.
Build up our skills.
Pr ovi des f act ual i nf or mat i on
I nf or m r eader s or pr ovi de
i nf or mat i on
Cl ar i f y and condense
i nf or mat i on
St at e pr eci se r esponsi bi l i t i es
Per suade and make
r ecommendat i ons
Apply a variety of communication that can be
Provide immediate usable skills.
Improve your business writing skills.
Recognize common obstacles.
Gain insight into the art and the science of
negotiation and recognize how to be part of a
Utilize multiple organizational strategies for
preparing oral presentations.
MODE OF COMMUNICATION
Web – based communication
Face to face
FACTORS INFLUENCING THE
OBSTACLES TO ACCOMPLISH
Perception and language
Ability of individual to send & receive
Perceptions of sender & receiver
Emotions and Self-Esteem
HOW TO ACCOMPLISH BUSINESS
Review your goals regularly, preferably
Break down a goal into actionable steps
Break down a goal into quantifiable
Track a goal by the amount of time you
spend on it
Important - to get information
- to interact between lecturer
- to interact among others
Important - to have connection with others
- to built good rapport
- to make profit
When msg is
received, there is no
Eg: news report
message where the
role of the source &
the receiver keeps
between you and your
Levels of COMMUNICATION
Communication between one person
which is an individual process based on
E.g.: to decide which course is the best
for you and your future.
2 person are involve in the
E.g.: you and your friend are talking about
your favorite soccer team.
More than 2 person involve.
Not more than 12 person in a small group.
Not more than 50 person in a large group.
E.g.: communication among
When groups discover that they are
unable to accomplish their goals.
E.g.: schedules of 2 clubs in university are
clashing. Thus, a meeting between 2 clubs
is needed to come out with a solution.
Choosing the FACTORS of
Safety & security
Time of day
Ways of communication
Tones of speaking
Formal Comm. (verbal)
Ways of communication Meeting
Live video conference
Languages used Proper
Tones of speaking Loud & stern tone
Steady & calm tone
Formal Comm. (non-verbal)
Facial expressions Calm look
Body language Small gestures
Movement of body should be
fine & suitable
Appearance Way of dressing
Ways of communication
Tones of speaking
Informal Comm. (verbal)
Ways of communication Infinite
Personal chatting (via internet)
Languages used Mixed
Tones of speaking Various
Informal Comm. (non-verbal)
Written Yahoo messenger
SMS (Short Messaging
Facial expressions Feedback
Body language Various gestures
More actions & movement of
Appearance Any forms in dressing
Barriers : anything that restrains or obstructs progress, access, etc.: a
Communication : the imparting or interchange of thoughts,
opinions, or information by speech, writing, or signs.
something imparted, interchanged, or transmitted.
Perceptual and Language Differences
Perceptual and Language Difference
Perceptions are unique !!!
Because its unique, the ideas you want to
express differ from other people’s
Every link in the communication link is
prone to error
Communication becomes fragmented
when a network limits the flow of
information (upward,downward or
E.g. : lower-level employee may obtain
only enough information to perform their
isolated tasks , learning very little about
Only the people at the very top of the
management can see “the big picture”
Physical Distractions can block
E.g. : bad connections(phone) , poor
Emotional Distraction :
(1)a person who is delivering a message
might find it difficult to deliver information if
he is emotionally disturbed
(2)If receivers are emotionally disturbed ,
they may ignore or distort your message
Language is made up of many words ,
deceptive communicators manipulate
receiver blocks communication and
ultimately leads to failure
Eg : they may exaggerate benefits , quote
inaccurate statistics or hide negative
information behind an optimistic attitude
The number of documents increases everyday
via e-mail, express couriers, fax, voice mail,
websites, pagers and cell phone
Messages range from crucial news to jokes.
This sheer number of information can be
distracting making it difficult to discriminate
between useful and useless information
communication through visual aids
communication with visual effect. : art, signs, typography, drawing, graphic
design, illustration, colours and electronic resources
the idea that a visual message with text has a greater power to inform,
educate or persuade a person.
variety of ways to present information visually, like gestures, body language,
video and TV.
Visual communication on the World Wide Web is perhaps the most important
form of communication
The chart below cites the
effectiveness of visual aids on
Keep Messages Short and Clear
Offer simple and clear point
Summarize - short and easy to
Repeat The Messages
Don't rely on one mode/ medium
Encourage to Ask Questions
Staff might not be cleared on
what you said
Provide time for people to
enquire / offer to ask questions
Don’t rush for performance too
Look Out for Employees Who
People tend to retreat under
Don’t let members be isolated
Field, Anne. (2004). Don’t Let Stress
Strain Communication. (Eds.). Face-to-
Face Communications for Clarity and
Impact. Boston, Massachusetts: Harvard
Business School Press.
(ISBN 13) 978-1-59139-347-4
Copyright 2004 Harvard Business School