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Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
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Giving Great Speeches by Emily Green of Yankee Group Research

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Any time you open your laptop to pitch, or stand up in front of a group to present, or even try to persuade someone to join your team, you're trying to have an impact in some sort of formal …

Any time you open your laptop to pitch, or stand up in front of a group to present, or even try to persuade someone to join your team, you're trying to have an impact in some sort of formal presentation. Presenting with Impact will give you the basics you need to make the next few years of persuading more effective.

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  • The biggest conception I think I have run into in the hundreds of people I talk to about giving speeches is buried in this common remark: “Oh, I’m just not good at it.” People say that about lots of things they don’t do well. But in truth we’re learning about almost everything that excellence is cultivated. Tiger Woods wasn’t born great -- he just starting putting when he was 3 years old. Michael Jordan is fond of enumerating the number of I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.
  • You might think a speech is a very specific thing, done by the president for the state of the union and by ministers for their congregation. If so you might think it’s a rare event in your own life, maybe just the toast if you’re the best man, that kind of thing. But a speech in my mind is anytime you need to think through what you’re going to say for more than one person. using that definition, what are some examples in the year ahead for you?
  • Before we talk about how to do a great speech, let’s agree on what it is. Kind of a nebulous word. What would be make a formal set of remarks great in your mind?
  • So if a great speech is a pre-thought-out set of remarks to more than one person with a goal of being memorable and impactful... how do we do it?
  • And the verb isn’t “tell” ... that doesn’t suggest a goal for the speech.
  • Habits: say hi, dissipate the nervousness. Practice your first three sentences over and over again. Have a glass of water in one hand. Rewrite your notes on your most difficult slides - just the act of the writing helps cement your thoughts. Go for a run, a swim, a workout - -get the physical anxiety released. Don’t eat big before a big speech!
  • wash, rinse... repeat.
  • Transcript

    • 1. © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Giving great speeches Three steps to more impact Emily Nagle Green
    • 2. My big idea for you © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Great speakers are made, not born: Plan, practice, and polish
    • 3. © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Agenda 1. What is a great speech? 2. Preparing the speech 3. Preparing yourself
    • 4. What’s a speech? <ul><li>Founder pitching to an investor </li></ul><ul><li>Salesperson presenting to a prospect </li></ul><ul><li>Employee asking for resources </li></ul><ul><li>Managers reporting updates </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 5. What’s a great speech? <ul><li>Memorable . </li></ul><ul><ul><li>“Wow, he was awesome!” </li></ul></ul><ul><li>Impactful . </li></ul><ul><ul><li>“We decided to go with her plan.” </li></ul></ul><ul><ul><li>“That presentation changed our view completely.” </li></ul></ul><ul><li>A speech needs both results to be great . </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 6. © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Agenda 1. What is a great speech? 2. Preparing the speech 3. Preparing yourself
    • 7. Preparing the speech <ul><li>1. Start the plan with a clear goal </li></ul><ul><li>2. Know your audience </li></ul><ul><li>3. Define a time budget </li></ul><ul><li>4. Use a simple structure </li></ul><ul><li>5. Guide your listeners </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 8. Start the plan with a clear goal <ul><li>Muddy ambitions produce muddy presentations </li></ul><ul><li>Clear goals begin with a sharp verb : </li></ul><ul><ul><li>Persuade ...an investor to buy into your vision </li></ul></ul><ul><ul><li>Inspire ...teammates to believe they can make the deadline </li></ul></ul><ul><ul><li>Scare ...prospects about life without what you offer </li></ul></ul><ul><ul><li>Teach ...how to give a speech </li></ul></ul><ul><li>Make that verb shape your content and delivery </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 9. Know your audience <ul><li>DON’T skip this step: it’s a critical success factor </li></ul><ul><li>Size and status determines how formal you should be </li></ul><ul><li>Awareness of topic determines how much depth you go into </li></ul><ul><li>Likely attitude should guide what proof you offer </li></ul><ul><li>U.S. vs. international? Young or old? Many other dimensions affect results </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 10. Define a time budget <ul><li>What’s right for this opportunity? </li></ul><ul><li>Let that determine your length </li></ul><ul><li>Don’t kid yourself : too long is never OK </li></ul><ul><li>“ Aim to stop talking before they stop listening.” </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 11. Use a simple structure <ul><li>Theme (say what you’re going to say) </li></ul><ul><ul><li>If your audience only remembers one thing... </li></ul></ul><ul><ul><li>A publicly-appropriate version of your goal </li></ul></ul><ul><li>Agenda (what you’re going to say) </li></ul><ul><ul><li>Just the 2, 3, or 4 points you need - no more! </li></ul></ul><ul><ul><li>Make them short and lively </li></ul></ul><ul><li>Summary (repeat what you said) </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 12. Structure example <ul><li>Theme: </li></ul><ul><ul><li>Acme Widgets are the only way to capture roadrunners </li></ul></ul><ul><li>Agenda: </li></ul><ul><ul><li>You have lots of problems catching roadrunners </li></ul></ul><ul><ul><li>Acme Widgets deliver unique solutions </li></ul></ul><ul><ul><li>Coyotes have won with Acme </li></ul></ul><ul><ul><li>Next steps for Wile E. and Acme </li></ul></ul><ul><li>Summary </li></ul><ul><ul><li>Roadrunners are hard to catch </li></ul></ul><ul><ul><li>Acme Widgets work </li></ul></ul><ul><ul><li>All coyotes should use Acme </li></ul></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 13. Content guidelines <ul><li>Bullets, not buckshot : Maximum impact comes from minimal content </li></ul><ul><li>It’s not about you: make it audience -centric </li></ul><ul><ul><li>“You” and “yours”, not “my” or “ours” </li></ul></ul><ul><li>Words matter . </li></ul><ul><ul><li>Use bold, powerful words, not fancy 5-dollar ones </li></ul></ul><ul><ul><li>Avoid weasel words: “possibly”, “might”, “could” </li></ul></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 14. If you use slides... <ul><li>Keep them very simple </li></ul><ul><li>Say what your slides say! </li></ul><ul><li>Keep audience with you: Build, build, build </li></ul><ul><li>Balance text and graphics </li></ul><ul><li>Stay away from the cute stuff unless you’re Disney </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 15. Graphs, charts, & data - oh my! <ul><li>They can provide very compelling proof </li></ul><ul><li>...but can become a dangerous rat hole </li></ul><ul><ul><li>Impose cognitive load </li></ul></ul><ul><ul><li>Can induce more debate than you want </li></ul></ul><ul><li>Think of them as seasoning </li></ul><ul><ul><li>Know what they mean </li></ul></ul><ul><ul><li>Strip them back </li></ul></ul><ul><ul><li>Preview and build </li></ul></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 16. Our offline behaviors are changing fast © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Page Source: Yankee Group Anywhere Consumer survey 2011, waves 2 (February) and 5 (May) Do you ever use your smartphone to compare prices or find reviews while shopping? Eight-point rise in 4 months Yes No
    • 17. Guide your listeners <ul><li>Listener attention wanders constantly </li></ul><ul><li>Tell them where they are regularly </li></ul><ul><li>You crafted one key message to remember: so repeat your theme </li></ul><ul><li>Do it identically every time </li></ul><ul><ul><li>It’ll feel weird to you </li></ul></ul><ul><ul><li>But it won’t bother the audience... unless the theme itself is annoying </li></ul></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 18. My big idea for you © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Great speakers are made, not born: Plan, practice, and polish
    • 19. © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Agenda 1. What is a great speech? 2. Preparing the speech 3. Preparing yourself
    • 20. Preparing yourself <ul><li>Plan your style </li></ul><ul><li>Practice the speech </li></ul><ul><li>Optimize your environment </li></ul><ul><li>Manage your nerves </li></ul><ul><li>Polish to eliminate other problems </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 21. Plan your speaking style <ul><li>You want to be genuine, for sure </li></ul><ul><li>But you already adapt behavior to situations </li></ul><ul><li>Speeches aren’t one-size-fits-all occasions </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved . <ul><li>Think through style, posture, expressions </li></ul><ul><li>What will fit your goal? (remember your verb) </li></ul><ul><li>Imagery helps </li></ul>
    • 22. Practice the speech <ul><li>Talk it out alone; use PowerPoint/Keynote timing </li></ul><ul><li>Revise! </li></ul><ul><ul><li>What order works best? Where do you bog down? </li></ul></ul><ul><ul><li>Do you need more proof? Is there too much preamble? </li></ul></ul><ul><li>Make speaker’s notes for trouble spots, or for great phrases that work </li></ul><ul><ul><li>But don’t write it all out; it will limit how real you feel </li></ul></ul><ul><li>Get feedback from someone you trust </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 23. Optimize your environment <ul><li>Always test the setup, and always have a backup </li></ul><ul><li>Make sure you have space to move around </li></ul><ul><li>Don’t wear your slides </li></ul><ul><li>Don’t let the room go totally dark </li></ul><ul><li>Don’t let your appearance be a distraction </li></ul><ul><li>Keep clutter to a minimum </li></ul><ul><li>Delay handouts </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 24. Manage your nerves <ul><li>If you’re not nervous... you’re dead! </li></ul><ul><li>It’s pure adrenaline: your fuel to be great </li></ul><ul><ul><li>Know the symptoms and welcome their arrival </li></ul></ul><ul><ul><li>Memorize your first points, in case you panic </li></ul></ul><ul><ul><li>Breathe slowly and deeply </li></ul></ul><ul><li>Collect survival stories to avoid feeling alone </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 25. Polishing eliminates other problems <ul><li>Pacing makes the biggest difference in delivery </li></ul><ul><li>Habits annoy or distract your listeners </li></ul><ul><ul><li>Pacing - or being frozen in stone </li></ul></ul><ul><ul><li>Fussing with hair and clothing </li></ul></ul><ul><ul><li>Repetitive words or phrases </li></ul></ul><ul><ul><li>Rapid or inaudible delivery </li></ul></ul><ul><li>Be brave: ask someone what you need to work on </li></ul><ul><li>Critique other speeches </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 26. One last time: Avoid. these. mistakes. <ul><li>Too much content </li></ul><ul><li>Too much preamble </li></ul><ul><li>Too much text </li></ul><ul><li>Too much multimedia </li></ul><ul><li>Too much apologizing </li></ul><ul><li>Too much fussing </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved . <ul><li>Too little thought </li></ul><ul><li>Too little structure </li></ul><ul><li>Too little practice </li></ul><ul><li>... too little impact </li></ul>
    • 27. My big idea for you © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Great speakers are made, not born: Plan, practice, and polish
    • 28. Summary <ul><li>Plan a clear structure with simple ideas and lots of repetition </li></ul><ul><li>Practice , reorganize and tighten </li></ul><ul><li>Polish your delivery to build real confidence </li></ul><ul><li>Finally: come to a clear, confident close </li></ul>© Copyright 2011. Yankee Group Research, Inc. All rights reserved .
    • 29. © Copyright 2011. Yankee Group Research, Inc. All rights reserved . Thank you - and good luck! Emily Nagle Green [email_address]

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