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Communicating in Networks,[object Object],Brendan Sullivan,[object Object]
Introduction,[object Object],Shift from face-to-face to virtual networks,[object Object],Emergent, informal, and interdependent,[object Object],Networks are crucial for communication,[object Object]
Small-Group Communication Networks,[object Object],Groups of five people,[object Object],Four types of small-group communication:,[object Object],Circle,[object Object],Wheel,[object Object],Chain,[object Object],All-Channel,[object Object]
Small Group Communication Networks,[object Object],B,[object Object],B,[object Object],C,[object Object],A,[object Object],A,[object Object],C,[object Object],Wheel,[object Object],Circle,[object Object],D,[object Object],E,[object Object],D,[object Object],E,[object Object],B,[object Object],Chain,[object Object],A,[object Object],C,[object Object],A,[object Object],B,[object Object],C,[object Object],D,[object Object],E,[object Object],All-Channel,[object Object],E,[object Object],D,[object Object]
Emergent Communication Networks,[object Object],Grow from formal/informal communication,[object Object],Emphasis on connections between people,[object Object],So-called organizational “grapevine”,[object Object],Referred to as the “rumor mill”,[object Object]
Analyzing Communication Networks,[object Object],Informal communication is fluid,[object Object],Formal communication is infrequent,[object Object],Emergent communication concerns,[object Object],Overall patterns of interaction,[object Object],Communication network roles,[object Object],Content of communication networks,[object Object]
Analyzing Communication Networks,[object Object],Patterns of Interaction,[object Object],Cliques emerge as a result of communication,[object Object],Communication networks vary widely in density,[object Object],Density influences employees,[object Object],Extraorganizational networks,[object Object],Contacts from the industry or community,[object Object]
Analyzing Communication Networks,[object Object],Communication Network Roles,[object Object],Affects one’s experience of work,[object Object],The more connected, the more secure,[object Object],Four types of communication roles in networks:,[object Object],The isolate,[object Object],Group member,[object Object],Bridge,[object Object],Liaison,[object Object]
Analyzing Communication Networks,[object Object],Content of Communication Networks,[object Object],Develop around specific topics of communication,[object Object],Important in terms of sense-making process,[object Object],Group members are in the mainstream,[object Object],The isolates hold radically different interpretations,[object Object]
Interorganizational Communication Networks,[object Object],Enduring transactions, flows, and linkages,[object Object],Vary in openness, density, interdependence,[object Object],Sensitive to environmental jolts,[object Object],Affecting the entire company,[object Object],One company provides service,[object Object],The other provides delivery of a product,[object Object],Communication can occur through inter-company hiring,[object Object]
Interorganizational Communication Networks,[object Object],Organizations are likely to turn to alliances,[object Object],Mergers,[object Object],Acquisitions,[object Object],Joint ventures,[object Object],Interorganizational groups are great for dialogue,[object Object]
The Networked Society,[object Object],Definition of “network” is always changing,[object Object],Global communication is now online,[object Object],Information seeking,[object Object],Relational development,[object Object],Thousands of virtual gathering places,[object Object],MySpace, Facebook, Twitter,[object Object]
The Networked Society,[object Object],The bad side…,[object Object],Critics mourn the demise of local communities,[object Object],Potentially disastrous consequences,[object Object],Online terrorism,[object Object],Recruiting,[object Object],Staying connected with new members,[object Object]
Networks and the NWSF,[object Object],The NWSF needed network communication,[object Object],Facebook/Twitter,[object Object],Allows reach to a larger audience,[object Object],Globally,[object Object],Demographically,[object Object]

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Communicating in Networks

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Editor's Notes

  1. -Contemporary organizational communication has shifted rapidly from a singular emphasis on face-to-face teams to virtual networks of people across multiple locales organized for a common purpose.-Networks are emergent, informal, and somewhat less interdependent than teams.-Networks matter because regular contact between identifiable groups of people can play an important role in establishing access to information and in the quality and direction of decision making.
  2. -Early research on communication structure focused on examining small-group communication style networks (groups of five people).-Four groups of small-communication networks were typically studied: Circle, wheel, chain, and all-channel
  3. -The most powerful group within organizations are those that emerge from formal and informal communication among people who work together.-The current focus on communication networks in organizations stems from a general acceptance of systems theories, which emphasize the connections between people and the relationships that constitute an organization.-Early research on emergent communication networks investigated the so-called organizational “grapevine.”-This term has since come to mean the persistent informal network within an organization, sometimes referred to disparagingly by management as the “rumor mill.”
  4. -Informal communication in organizations is fluid and in a constant state of change.-Whereas formal reorganizations may occur only infrequently, informal reorganizations occur continuously.-In studying emergent communication networks, we are concerned mainly with overall patterns of interaction, communication network roles, and the content of communication networks.
  5. -A number of informal groups or cliques emerge as a result of communication among people in organizations.-Communication networks vary widely in density, which is determined by dividing the number of communication links (reported communication contacts) that exist among organizational members by the number of possible links if everyone knew everyone else.-Research suggests that the density of organizational networks has considerable influence over whether other employees adopt a new idea or technology.-Extraorganizational networks may be particularly important resources for employees in historically marginalized groups who have difficulty finding mentors and other supports in positions of power within the organizations.
  6. -Communication network roles affect one’s experience of work and one’s degree of influence on others.-Well-connected individuals in an organization tend to be the most influential and the least likely to leave.-Four types of communication roles occur in networks: the isolate, group member, bridge, liaison.
  7. -Emergent communication networks develop around specific topics, or content areas, or communication.-The content of communication networks takes on added significance when we consider it in terms of the sense-making process.-Individuals who are in the mainstream with regard to employee values and beliefs would be group members; those holding radically different interpretations would be isolates.
  8. -Interorganizational communication networks are the enduring transactions, flows and linkages that occur among or between organizations.-Such networks vary in terms of their openness, density, and interdependence.-Two organizations are said to be vertically integrated when one builds parts or provides services that the other needs for its delivery of a product or service.-Interestingly, one efficient way of sharing information across organizational lines is not through overt communication but by hiring employees from other companies.
  9. -In the contemporary economic environment, organizations are most likely to turn to strategic alliances—such as mergers, acquisitions, and joint ventures—to enhance their financial status and political power.-Like multidisciplinary groups, interorganizational communication networks are potential sites of dialogue.
  10. -Within only a few years, our understanding of what constitutes a network has changed considerably, from the connections among people within a single organization to the connections among people in a global society.-Global communication networks have been transformed by online communication. Significant changes in communication behaviors have been noted, especially in information seeking and relational development.-Thousands of virtual gathering places provide continuous updates on activities, as well as the ability to stay in regular touch with a vastly expanded collection of contacts who may or may not be properly classified as “friends.”
  11. -Some critics mourn the demise of local communities, whereas others envision an electronic global village that provides people with instantaneous access to information and other people worldwide.-With potentially disastrous consequences, terrorist organizations have turned to online communication as a means of recruiting and staying connected with new members.