Im Mobile Who's Coming With Me

I’M MOBILE WHO’S COMING WITH ME? Brendan G. Lim @brendanlim brendan@intridea.com

WHO AM I? Brendan G. Lim Director of Mobile Development @ Intridea, Inc. @brendanlim brendan@intridea.com http://intridea.com http://github.com/brendanlim

WHO HAS A PHONE?

WHO DOESNT HAVE A SMARTPHONE?

MOBILE IS EVERYWHERE

Flickr - Phillip Kilinger 78% Penetration rate in the US

Flickr - Sprengben 163% Penetration rate in Hong Kong

Over 50 countries with penetration rates greater than 100%

The average person has more than one mobile phone

Flickr - Scott Beale / Laughing Squid The iPhone Revolution

* Multi-touch * Sleek apps * Unique form-factor * App Store * iPhone SDK

Flickr - Stillframe We seldom use our phones as a “phone” these days

93% Of iPhone users have downloaded an app 66% Of Smartphone users have downloaded an app

76% Of iPhone users check their e-mail at least once a day 35% Of Smartphone users check their email at least once a day

80% Of iPhone users use it to browse the web 48% Of Smartphone users use it to browse the web

MOBILE IS THE WEB

“We think there is a potential to actually make this mobile web better than the PC web” - Jonathan Rosenberg, Google

MOBILE IS THE 7TH MASS MEDIA

1 Printing Press 2 Recordings 3 Radio 4 Cinema 5 Television 6 Internet 7 Mobile

MOBILE DOES EVERYTHING 1-6 CAN DO

* Completely personal * Always on * Always with you * Built in payment channel * Aware of context

MOBILE IS CONTEXTUALLY AWARE

“...there are now over 6000 location-aware iPhone apps, 900 Android apps and 300 BlackBerry apps.” - Skyhook Wireless

15,500,000+ Check-Ins 1,400,000+ Venues Created

15,500,000+ Check-Ins 1,400,000+ Venues Created Within 1 Year

Car Finder

MOBILE MAKES $$$$$$

Apps 150,000+ Downloads 3,000,000,000+ Free 75% Avg. Price $2.43

Apps Downloaded Per Second 350

Gartner Mobile App Store Predictions 2009 2010 2013 Downloads 2.5 4.5 21.6 Revenue $4.2 $6.8 $29.5 (in billions)

MOBILE IS THE ENTERPRISE

Flickr - tarl.eledhwen Big businesses recognize the importance of mobile

Mobile for Marketing

Mobile Connects You With Co-Workers

MOBILE IS CHANGING

Flickr - iLounge “My Mom’s next computer is going to be an iPad.”

* More real estate * More power * New use cases * New environments

MOBILE IS NEW OPPORTUNITIES

QUESTIONS? @brendanlim brendan@intridea.com

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Im Mobile Who's Coming With Me

by Brendan Lim

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