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Im Mobile Who's Coming With Me
 

Im Mobile Who's Coming With Me

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This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state ...

This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state of mobile.

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    Im Mobile Who's Coming With Me Im Mobile Who's Coming With Me Presentation Transcript

    • I’M MOBILE WHO’S COMING WITH ME? Brendan G. Lim @brendanlim brendan@intridea.com
    • WHO AM I? Brendan G. Lim Director of Mobile Development @ Intridea, Inc. @brendanlim brendan@intridea.com http://intridea.com http://github.com/brendanlim
    • WHO HAS A PHONE?
    • WHO DOESNT HAVE A SMARTPHONE?
    • MOBILE IS EVERYWHERE
    • Flickr - Phillip Kilinger 78% Penetration rate in the US
    • Flickr - Sprengben 163% Penetration rate in Hong Kong
    • Over 50 countries with penetration rates greater than 100%
    • The average person has more than one mobile phone
    • Flickr - Scott Beale / Laughing Squid The iPhone Revolution
    • * Multi-touch * Sleek apps * Unique form-factor * App Store * iPhone SDK
    • Flickr - Stillframe We seldom use our phones as a “phone” these days
    • 93% Of iPhone users have downloaded an app 66% Of Smartphone users have downloaded an app
    • 76% Of iPhone users check their e-mail at least once a day 35% Of Smartphone users check their email at least once a day
    • 80% Of iPhone users use it to browse the web 48% Of Smartphone users use it to browse the web
    • MOBILE IS THE WEB
    • “We think there is a potential to actually make this mobile web better than the PC web” - Jonathan Rosenberg, Google
    • MOBILE IS THE 7TH MASS MEDIA
    • 1 Printing Press 2 Recordings 3 Radio 4 Cinema 5 Television 6 Internet 7 Mobile
    • MOBILE DOES EVERYTHING 1-6 CAN DO
    • * Completely personal * Always on * Always with you * Built in payment channel * Aware of context
    • MOBILE IS CONTEXTUALLY AWARE
    • “...there are now over 6000 location-aware iPhone apps, 900 Android apps and 300 BlackBerry apps.” - Skyhook Wireless
    • 15,500,000+ Check-Ins 1,400,000+ Venues Created
    • 15,500,000+ Check-Ins 1,400,000+ Venues Created Within 1 Year
    • Layar
    • Car Finder
    • MOBILE MAKES $$$$$$
    • Apps 150,000+ Downloads 3,000,000,000+ Free 75% Avg. Price $2.43
    • Apps Downloaded Per Second 350
    • Gartner Mobile App Store Predictions 2009 2010 2013 Downloads 2.5 4.5 21.6 Revenue $4.2 $6.8 $29.5 (in billions)
    • MOBILE IS THE ENTERPRISE
    • Flickr - tarl.eledhwen Big businesses recognize the importance of mobile
    • Mobile for Marketing
    • Mobile Connects You With Co-Workers
    • MOBILE IS CHANGING
    • Flickr - iLounge “My Mom’s next computer is going to be an iPad.”
    • * More real estate * More power * New use cases * New environments
    • MOBILE IS NEW OPPORTUNITIES
    • QUESTIONS? @brendanlim brendan@intridea.com