Hotel, Dublin, April 22nd 2009
PDF created with pdfFactory trial version www.pdffactory.com
                              ...
Overview
        1. The Guide to Business Blogging in Ireland
           - Brendan Hughes (Social Media Working Group & FB...
PDF created with pdfFactory trial version www.pdffactory.com
What is a blog?
              Website “web log” or “online journal”
         l


              Posts appear in reverse chr...
Why do people blog?




                                                               Source: Technorati, 2009
PDF create...
How big is the blogosphere?
         Worldwide:




         Ireland:

           4,000+ Irish bloggers
         l

      ...
Irish business blogs
              financial services
         l


              marketing
         l


              memb...
Why are Irish businesses blogging?




                                                               Source: IIA, 2009
PD...
What does success look like?




                                                               Source: IIA, 2009
PDF crea...
Risks & Concerns
              Losing control
         l




              Breaking etiquette
         l


               ...
Upcoming SlideShare
Loading in...5
×

The Guide to Business Blogging in Ireland - Introduction

647
-1

Published on

The presentation given by Brendan Hughes at the launch of the Irish Internet Association's (IIA) Social Media Working Group guide to business blogging in Ireland.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
647
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Guide to Business Blogging in Ireland - Introduction

  1. 1. Hotel, Dublin, April 22nd 2009 PDF created with pdfFactory trial version www.pdffactory.com Burlington
  2. 2. Overview 1. The Guide to Business Blogging in Ireland - Brendan Hughes (Social Media Working Group & FBD Insurance) 2. Blogging Benefits for a Small Business - Aedan Ryan (PuddleDucks.ie) 3. Building Community & Knowledge - Michelle Daly (Paddy Power Trader & Junior Chamber Ireland) 4. Discussion PDF created with pdfFactory trial version www.pdffactory.com
  3. 3. PDF created with pdfFactory trial version www.pdffactory.com
  4. 4. What is a blog? Website “web log” or “online journal” l Posts appear in reverse chronological order l Easily add text/images/video/audio l Tone is personal and informal l Facilitates comments and cross-links l Now includes “micro-blogs” such as Twitter l ... an online community called the blogosphere PDF created with pdfFactory trial version www.pdffactory.com
  5. 5. Why do people blog? Source: Technorati, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  6. 6. How big is the blogosphere? Worldwide: Ireland: 4,000+ Irish bloggers l l 22% of Irish Internet users read blogs l 21,000 Irish people are now on Twitter PDF created with pdfFactory trial version www.pdffactory.com Sources: Technorati, 2009; Edelman, 2008; Irishblogs, 2009
  7. 7. Irish business blogs financial services l marketing l member associations l professional services l recruitment l retail l technology l individual consultants l PDF created with pdfFactory trial version www.pdffactory.com
  8. 8. Why are Irish businesses blogging? Source: IIA, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  9. 9. What does success look like? Source: IIA, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  10. 10. Risks & Concerns Losing control l Breaking etiquette l Spamming l Hard selling l Transparency l Inappropriate tone / content l Cost and effort l PDF created with pdfFactory trial version www.pdffactory.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×