The Guide to Business Blogging in Ireland - Introduction

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The presentation given by Brendan Hughes at the launch of the Irish Internet Association's (IIA) Social Media Working Group guide to business blogging in Ireland.

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The Guide to Business Blogging in Ireland - Introduction

  1. 1. Hotel, Dublin, April 22nd 2009 PDF created with pdfFactory trial version www.pdffactory.com Burlington
  2. 2. Overview 1. The Guide to Business Blogging in Ireland - Brendan Hughes (Social Media Working Group & FBD Insurance) 2. Blogging Benefits for a Small Business - Aedan Ryan (PuddleDucks.ie) 3. Building Community & Knowledge - Michelle Daly (Paddy Power Trader & Junior Chamber Ireland) 4. Discussion PDF created with pdfFactory trial version www.pdffactory.com
  3. 3. PDF created with pdfFactory trial version www.pdffactory.com
  4. 4. What is a blog? Website “web log” or “online journal” l Posts appear in reverse chronological order l Easily add text/images/video/audio l Tone is personal and informal l Facilitates comments and cross-links l Now includes “micro-blogs” such as Twitter l ... an online community called the blogosphere PDF created with pdfFactory trial version www.pdffactory.com
  5. 5. Why do people blog? Source: Technorati, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  6. 6. How big is the blogosphere? Worldwide: Ireland: 4,000+ Irish bloggers l l 22% of Irish Internet users read blogs l 21,000 Irish people are now on Twitter PDF created with pdfFactory trial version www.pdffactory.com Sources: Technorati, 2009; Edelman, 2008; Irishblogs, 2009
  7. 7. Irish business blogs financial services l marketing l member associations l professional services l recruitment l retail l technology l individual consultants l PDF created with pdfFactory trial version www.pdffactory.com
  8. 8. Why are Irish businesses blogging? Source: IIA, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  9. 9. What does success look like? Source: IIA, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  10. 10. Risks & Concerns Losing control l Breaking etiquette l Spamming l Hard selling l Transparency l Inappropriate tone / content l Cost and effort l PDF created with pdfFactory trial version www.pdffactory.com

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