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The Guide to Business Blogging in Ireland - Introduction
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The Guide to Business Blogging in Ireland - Introduction

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The presentation given by Brendan Hughes at the launch of the Irish Internet Association's (IIA) Social Media Working Group guide to business blogging in Ireland.

The presentation given by Brendan Hughes at the launch of the Irish Internet Association's (IIA) Social Media Working Group guide to business blogging in Ireland.

Published in: Business, Technology
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  • 1. Hotel, Dublin, April 22nd 2009 PDF created with pdfFactory trial version www.pdffactory.com Burlington
  • 2. Overview 1. The Guide to Business Blogging in Ireland - Brendan Hughes (Social Media Working Group & FBD Insurance) 2. Blogging Benefits for a Small Business - Aedan Ryan (PuddleDucks.ie) 3. Building Community & Knowledge - Michelle Daly (Paddy Power Trader & Junior Chamber Ireland) 4. Discussion PDF created with pdfFactory trial version www.pdffactory.com
  • 3. PDF created with pdfFactory trial version www.pdffactory.com
  • 4. What is a blog? Website “web log” or “online journal” l Posts appear in reverse chronological order l Easily add text/images/video/audio l Tone is personal and informal l Facilitates comments and cross-links l Now includes “micro-blogs” such as Twitter l ... an online community called the blogosphere PDF created with pdfFactory trial version www.pdffactory.com
  • 5. Why do people blog? Source: Technorati, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  • 6. How big is the blogosphere? Worldwide: Ireland: 4,000+ Irish bloggers l l 22% of Irish Internet users read blogs l 21,000 Irish people are now on Twitter PDF created with pdfFactory trial version www.pdffactory.com Sources: Technorati, 2009; Edelman, 2008; Irishblogs, 2009
  • 7. Irish business blogs financial services l marketing l member associations l professional services l recruitment l retail l technology l individual consultants l PDF created with pdfFactory trial version www.pdffactory.com
  • 8. Why are Irish businesses blogging? Source: IIA, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  • 9. What does success look like? Source: IIA, 2009 PDF created with pdfFactory trial version www.pdffactory.com
  • 10. Risks & Concerns Losing control l Breaking etiquette l Spamming l Hard selling l Transparency l Inappropriate tone / content l Cost and effort l PDF created with pdfFactory trial version www.pdffactory.com

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