PaddyPowerTrader.com Business Blogging Michelle Daly 22 nd April 2009

Blogs for Business Why Blog? To promote yourself, your products or to engage with your clients Who Blogs? Someone who knows your product best What do you blog? What is topical, plan ahead, develop a voice

Why Blog?

To promote yourself, your products or to engage with your clients

Who Blogs?

Someone who knows your product best

What do you blog?

What is topical, plan ahead, develop a voice

Blogs Sample: Personal Blog: Personal branding

Sample:

Personal Blog:

Personal branding

Organisational Blog Raise the profile of the organisation Develop the face of the organisation Promote ideas and campaigns

Raise the profile of the organisation

Develop the face of the organisation

Promote ideas and campaigns

Company Blog Using a blog to promote education of clients To gauge reactivity Promote discussion Community building

Using a blog to promote education of clients

To gauge reactivity

Promote discussion

Community building

Vlogging Villa81

Villa81

Social Media

Thank you