Michelle Daly Business Blogging Case Study IIA Ireland
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Michelle Daly Business Blogging Case Study IIA Ireland

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Michelle Daly from Paddy Power Trader presenting her experiences with business blogging at the launch of the IIA Social Media Working Group's Guide to Business Blogging, on April 22nd 2009.

Michelle Daly from Paddy Power Trader presenting her experiences with business blogging at the launch of the IIA Social Media Working Group's Guide to Business Blogging, on April 22nd 2009.

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Michelle Daly Business Blogging Case Study IIA Ireland Michelle Daly Business Blogging Case Study IIA Ireland Presentation Transcript

  • PaddyPowerTrader.com Business Blogging Michelle Daly 22 nd April 2009
  • Blogs for Business
    • Why Blog?
    • To promote yourself, your products or to engage with your clients
    • Who Blogs?
    • Someone who knows your product best
    • What do you blog?
    • What is topical, plan ahead, develop a voice
  • Blogs
    • Sample:
    • Personal Blog:
    • Personal branding
  • Organisational Blog
    • Raise the profile of the organisation
    • Develop the face of the organisation
    • Promote ideas and campaigns
  • Company Blog
    • Using a blog to promote education of clients
    • To gauge reactivity
    • Promote discussion
    • Community building
  • Vlogging
    • Villa81
  • Social Media
  • Thank you