Association of IT Managers of Ireland - Social Networking 21st september 2010

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Presentation given to the Association of IT Managers of Ireland on the topic of Social Networking. …

Presentation given to the Association of IT Managers of Ireland on the topic of Social Networking.

21st September 2010, Dublin, Ireland.

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  • Facebook - 1.58m active users per month Boards.ie - 1.79m unique visitors per month (Nov 2009 – Boards Blob) YouTube - 1.3m unique visitors per month Blogging (Blogspot & Wordpress) - 570,000 u/v p/m Bebo - 330,000 unique visitors per month Twitter - 180,000 users in Ireland
  • Facebook - 1.58m active users per month Boards.ie - 1.79m unique visitors per month (Nov 2009 – Boards Blob) YouTube - 1.3m unique visitors per month Blogging (Blogspot & Wordpress) - 570,000 u/v p/m Bebo - 330,000 unique visitors per month Twitter - 180,000 users in Ireland

Transcript

  • 1. THE BUSINESS OPPORTUNITY PRESENTED BY SOCIAL NETWORKS Brendan Hughes Internet Commerce Advisor BRENDANHUGHES.IE AIM Ireland, 22 nd September 2010
  • 2. SOCIAL NETWORKING IN IRELAND http://t1.gstatic.com/images?q=tbn:ANd9GcSM6U4k0pprlvniBKZewzh0tO21HrX1cO3mMBTSxtNNjKgt51g&t=1&usg=__WLfKiZ7lMMKsJFHxfEHLji6CE4w= BRENDANHUGHES.IE 61% 10% 6% 45% Blogs 11% 25% 8% Source: Google AdPlanner, September 2010
  • 3. 10 BUSINESS OPPORTUNITIES BRENDANHUGHES.IE
  • 4. #1 PRESENT A MORE HUMAN FACE BRENDANHUGHES.IE
  • 5. #1 PRESENT A MORE HUMAN FACE BRENDANHUGHES.IE
  • 6. #1 PRESENT A MORE HUMAN FACE BRENDANHUGHES.IE
  • 7. #2 INCREASE FINDABILITY BRENDANHUGHES.IE
  • 8. #2 INCREASE FINDABILITY BRENDANHUGHES.IE
  • 9. #2 INCREASE FINDABILITY BRENDANHUGHES.IE
  • 10. #3 ESTABLISH EXPERTISE BRENDANHUGHES.IE
  • 11. #3 ESTABLISH EXPERTISE BRENDANHUGHES.IE
  • 12. #3 ESTABLISH EXPERTISE BRENDANHUGHES.IE
  • 13. #3 CUSTOMER SERVICE BRENDANHUGHES.IE
  • 14. #4 CUSTOMER SERVICE BRENDANHUGHES.IE
  • 15. #4 CUSTOMER SERVICE BRENDANHUGHES.IE
  • 16. #5 REPUTATION MANAGEMENT BRENDANHUGHES.IE
  • 17. #5 REPUTATION MANAGEMENT BRENDANHUGHES.IE
  • 18. #5 REPUTATION MANAGEMENT BRENDANHUGHES.IE http://www.youtube.com/watch?v=AH5R56jILag
  • 19. #6 SOCIAL REFERRAL BRENDANHUGHES.IE
  • 20. #6 SOCIAL REFERRAL BRENDANHUGHES.IE
  • 21. #6 SOCIAL REFERRAL BRENDANHUGHES.IE
  • 22. #7 BUILD LOYAL COMMUNITIES BRENDANHUGHES.IE
  • 23. #7 BUILD LOYAL COMMUNITIES BRENDANHUGHES.IE
  • 24. #7 BUILD LOYAL COMMUNITIES BRENDANHUGHES.IE
  • 25. #8 GENERATE SALES LEADS BRENDANHUGHES.IE
  • 26. #8 GENERATE SALES LEADS BRENDANHUGHES.IE
  • 27. #8 GENERATE SALES LEADS BRENDANHUGHES.IE
  • 28. #9 SUPPORT THE SALES FUNNEL BRENDANHUGHES.IE
  • 29. #9 SUPPORT THE SALES FUNNEL BRENDANHUGHES.IE
  • 30. #9 SUPPORT THE SALES FUNNEL BRENDANHUGHES.IE
  • 31. #10 C0-CREATE BRENDANHUGHES.IE
  • 32. #10 C0-CREATE BRENDANHUGHES.IE
  • 33. #10 C0-CREATE BRENDANHUGHES.IE
  • 34. SOCIAL NETWORKING IN CONTEXT
    • Sales - Customer Service - Marketing - PR
    http://t1.gstatic.com/images?q=tbn:ANd9GcSM6U4k0pprlvniBKZewzh0tO21HrX1cO3mMBTSxtNNjKgt51g&t=1&usg=__WLfKiZ7lMMKsJFHxfEHLji6CE4w= BRENDANHUGHES.IE e-Commerce / e-Business EDUCATE -> DECIDE -> ACT -> REVIEW SEO PPC ANALYTICS BANNER ADVERTISING FUNNEL OPTIMISATION CONSUMER BEHAVIOURS EMAIL USABILITY MULTI-VARIANT TESTING DESIGN DEVELOPMENT PAYMENT SYSTEMS MULTI- CHANNEL SUPPLY CHAIIN DISTRIBUTION PROCESS ENGINEERING PRODUCT DEVELOPMENT METRICS PERFORMANCE MANAGEMENT AVAILABILITY CPA SYSTEMS INTEGRATION SOCIAL MEDIA
  • 35. DISCUSSION Brendan Hughes Internet Commerce Advisor WEB: www.brendanhughes.ie EMAIL: [email_address] TWITTER: @brendanhughes BRENDANHUGHES.IE