Aedan Ryan of PuddleDucks.ie talks about his Business Blog

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Aedan Ryan of Puddleducks, sharing his experiences of running a business blog at the launch of the Irish Internet Association's guide to Business Blogging.

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Aedan Ryan of PuddleDucks.ie talks about his Business Blog

  1. 1. Burlington Hotel, Dublin, April 22 nd 2009
  2. 2. Aedan Ryan PuddleDucks.ie Business Blogging – a Case Study PuddleDucks.ie
  3. 3. PuddleDucks <ul><li>Founded in 2005 </li></ul><ul><li>Website: www.puddleducks.ie </li></ul><ul><li>Main sales channel: Online Sales to Irish Market </li></ul><ul><li>Market: Waterproof Clothes for Children </li></ul><ul><li>Expanded to Outdoor Clothing for Adults in 2007 </li></ul><ul><li>Sales increasing year on year since launch </li></ul>PuddleDucks.ie
  4. 4. PuddleDucks PuddleDucks.ie
  5. 5. PuddleDucks Blog – How we Started <ul><li>Attended Business Blogging Course </li></ul><ul><li>Kept blog Private at first and got feedback from friends/family </li></ul><ul><li>Engaged with Other Blogs – Add Comments </li></ul><ul><li>Took the plunge and went live in July 2008 </li></ul>PuddleDucks.ie <ul><li>Use WordPress </li></ul><ul><li>Blog 2-3 times a week </li></ul><ul><li>5-6 hours a week </li></ul>Logistics
  6. 6. Why we Blog <ul><li>Credibility </li></ul><ul><li>Community </li></ul><ul><li>Networking </li></ul><ul><li>Find-ability </li></ul><ul><li>Sales </li></ul>PuddleDucks.ie
  7. 7. Credibility <ul><li>Put human face to business </li></ul><ul><li>Reassure potential customers that you are a trustworthy business to deal with </li></ul><ul><li>Statistic: 83% of SMEs are vetted online before a potential customer contacts them </li></ul><ul><li>Source: Amarach 2009 </li></ul>PuddleDucks.ie
  8. 8. Community <ul><li>Word of Mouth Referrals </li></ul><ul><li>Build Online Community of Customers </li></ul><ul><li>Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads </li></ul><ul><li>Write posts of interest to our customers / demographic </li></ul>PuddleDucks.ie
  9. 9. Networking with Peers <ul><li>Share information with network about online marketing, social networking and technical ideas. </li></ul>PuddleDucks.ie
  10. 10. Find-ability <ul><li>Search engines like Blogs – constantly changing content </li></ul><ul><li>Blogs can be indexed within hours </li></ul><ul><li>Search for “puddleducks.ie” on Google </li></ul><ul><ul><ul><li>42 of first 100 listings are connected to the Blog – either directly or indirectly. </li></ul></ul></ul>PuddleDucks.ie
  11. 11. Sales <ul><li>Information on New Products </li></ul><ul><li>Information on Special Offers </li></ul>PuddleDucks.ie
  12. 12. Spreading the word <ul><li>Blog posts automatically feed to: </li></ul><ul><li>Facebook Fan Page </li></ul><ul><li>IGOpeople </li></ul><ul><li>LinkedIn </li></ul><ul><li>IrishBlogs.ie </li></ul><ul><li>Irish Internet Association </li></ul><ul><li>Manual Feed for some Posts to: </li></ul><ul><li>Twitter </li></ul>PuddleDucks.ie
  13. 13. In Summary … Business Blogging is … <ul><li>Easy (to start) </li></ul><ul><li>Effective </li></ul><ul><li>Enjoyable </li></ul><ul><li>Evolving </li></ul>PuddleDucks.ie
  14. 14. Thank You <ul><li>Connect at: </li></ul><ul><ul><li>Email: aedan@puddleducks.ie </li></ul></ul><ul><ul><li>Twitter: @puddleducks </li></ul></ul><ul><ul><li>LinkedIn: Aedan Ryan </li></ul></ul><ul><ul><li>IGOPeople: PuddleDucks </li></ul></ul>PuddleDucks.ie

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