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Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
Aedan Ryan of PuddleDucks.ie talks about his Business Blog
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Aedan Ryan of PuddleDucks.ie talks about his Business Blog

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Aedan Ryan of Puddleducks, sharing his experiences of running a business blog at the launch of the Irish Internet Association's guide to Business Blogging.

Aedan Ryan of Puddleducks, sharing his experiences of running a business blog at the launch of the Irish Internet Association's guide to Business Blogging.

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  • 1. Burlington Hotel, Dublin, April 22 nd 2009
  • 2. Aedan Ryan PuddleDucks.ie Business Blogging – a Case Study PuddleDucks.ie
  • 3. PuddleDucks <ul><li>Founded in 2005 </li></ul><ul><li>Website: www.puddleducks.ie </li></ul><ul><li>Main sales channel: Online Sales to Irish Market </li></ul><ul><li>Market: Waterproof Clothes for Children </li></ul><ul><li>Expanded to Outdoor Clothing for Adults in 2007 </li></ul><ul><li>Sales increasing year on year since launch </li></ul>PuddleDucks.ie
  • 4. PuddleDucks PuddleDucks.ie
  • 5. PuddleDucks Blog – How we Started <ul><li>Attended Business Blogging Course </li></ul><ul><li>Kept blog Private at first and got feedback from friends/family </li></ul><ul><li>Engaged with Other Blogs – Add Comments </li></ul><ul><li>Took the plunge and went live in July 2008 </li></ul>PuddleDucks.ie <ul><li>Use WordPress </li></ul><ul><li>Blog 2-3 times a week </li></ul><ul><li>5-6 hours a week </li></ul>Logistics
  • 6. Why we Blog <ul><li>Credibility </li></ul><ul><li>Community </li></ul><ul><li>Networking </li></ul><ul><li>Find-ability </li></ul><ul><li>Sales </li></ul>PuddleDucks.ie
  • 7. Credibility <ul><li>Put human face to business </li></ul><ul><li>Reassure potential customers that you are a trustworthy business to deal with </li></ul><ul><li>Statistic: 83% of SMEs are vetted online before a potential customer contacts them </li></ul><ul><li>Source: Amarach 2009 </li></ul>PuddleDucks.ie
  • 8. Community <ul><li>Word of Mouth Referrals </li></ul><ul><li>Build Online Community of Customers </li></ul><ul><li>Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads </li></ul><ul><li>Write posts of interest to our customers / demographic </li></ul>PuddleDucks.ie
  • 9. Networking with Peers <ul><li>Share information with network about online marketing, social networking and technical ideas. </li></ul>PuddleDucks.ie
  • 10. Find-ability <ul><li>Search engines like Blogs – constantly changing content </li></ul><ul><li>Blogs can be indexed within hours </li></ul><ul><li>Search for “puddleducks.ie” on Google </li></ul><ul><ul><ul><li>42 of first 100 listings are connected to the Blog – either directly or indirectly. </li></ul></ul></ul>PuddleDucks.ie
  • 11. Sales <ul><li>Information on New Products </li></ul><ul><li>Information on Special Offers </li></ul>PuddleDucks.ie
  • 12. Spreading the word <ul><li>Blog posts automatically feed to: </li></ul><ul><li>Facebook Fan Page </li></ul><ul><li>IGOpeople </li></ul><ul><li>LinkedIn </li></ul><ul><li>IrishBlogs.ie </li></ul><ul><li>Irish Internet Association </li></ul><ul><li>Manual Feed for some Posts to: </li></ul><ul><li>Twitter </li></ul>PuddleDucks.ie
  • 13. In Summary … Business Blogging is … <ul><li>Easy (to start) </li></ul><ul><li>Effective </li></ul><ul><li>Enjoyable </li></ul><ul><li>Evolving </li></ul>PuddleDucks.ie
  • 14. Thank You <ul><li>Connect at: </li></ul><ul><ul><li>Email: aedan@puddleducks.ie </li></ul></ul><ul><ul><li>Twitter: @puddleducks </li></ul></ul><ul><ul><li>LinkedIn: Aedan Ryan </li></ul></ul><ul><ul><li>IGOPeople: PuddleDucks </li></ul></ul>PuddleDucks.ie

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