Aedan Ryan of PuddleDucks.ie talks about his Business Blog

Burlington Hotel, Dublin, April 22 nd 2009

Aedan Ryan PuddleDucks.ie Business Blogging – a Case Study PuddleDucks.ie

PuddleDucks
Founded in 2005
Website: www.puddleducks.ie
Main sales channel: Online Sales to Irish Market
Market: Waterproof Clothes for Children
Expanded to Outdoor Clothing for Adults in 2007
Sales increasing year on year since launch
PuddleDucks.ie

PuddleDucks PuddleDucks.ie

PuddleDucks Blog – How we Started
Attended Business Blogging Course
Kept blog Private at first and got feedback from friends/family
Engaged with Other Blogs – Add Comments
Took the plunge and went live in July 2008
PuddleDucks.ie
Use WordPress
Blog 2-3 times a week
5-6 hours a week
Logistics

Why we Blog
Credibility
Community
Networking
Find-ability
Sales
PuddleDucks.ie

Credibility
Put human face to business
Reassure potential customers that you are a trustworthy business to deal with
Statistic: 83% of SMEs are vetted online before a potential customer contacts them
Source: Amarach 2009
PuddleDucks.ie

Community
Word of Mouth Referrals
Build Online Community of Customers
Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads
Write posts of interest to our customers / demographic
PuddleDucks.ie

Networking with Peers
Share information with network about online marketing, social networking and technical ideas.
PuddleDucks.ie

Find-ability
Search engines like Blogs – constantly changing content
Blogs can be indexed within hours
Search for “puddleducks.ie” on Google
42 of first 100 listings are connected to the Blog – either directly or indirectly.
PuddleDucks.ie

Sales
Information on New Products
Information on Special Offers
PuddleDucks.ie

Spreading the word
Blog posts automatically feed to:
Facebook Fan Page
IGOpeople
LinkedIn
IrishBlogs.ie
Irish Internet Association
Manual Feed for some Posts to:
Twitter
PuddleDucks.ie

In Summary … Business Blogging is …
Easy (to start)
Effective
Enjoyable
Evolving
PuddleDucks.ie

Thank You
Connect at:
Email: aedan@puddleducks.ie
Twitter: @puddleducks
LinkedIn: Aedan Ryan
IGOPeople: PuddleDucks
PuddleDucks.ie

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Aedan Ryan of PuddleDucks.ie talks about his Business Blog

by Brendan Hughes on May 10, 2009

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Aedan Ryan of PuddleDucks.ie talks about his Business Blog — Webinar Transcript