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Aedan Ryan of PuddleDucks.ie talks about his Business Blog
 

Aedan Ryan of PuddleDucks.ie talks about his Business Blog

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Aedan Ryan of Puddleducks, sharing his experiences of running a business blog at the launch of the Irish Internet Association's guide to Business Blogging.

Aedan Ryan of Puddleducks, sharing his experiences of running a business blog at the launch of the Irish Internet Association's guide to Business Blogging.

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    Aedan Ryan of PuddleDucks.ie talks about his Business Blog Aedan Ryan of PuddleDucks.ie talks about his Business Blog Presentation Transcript

    • Burlington Hotel, Dublin, April 22 nd 2009
    • Aedan Ryan PuddleDucks.ie Business Blogging – a Case Study PuddleDucks.ie
    • PuddleDucks
      • Founded in 2005
      • Website: www.puddleducks.ie
      • Main sales channel: Online Sales to Irish Market
      • Market: Waterproof Clothes for Children
      • Expanded to Outdoor Clothing for Adults in 2007
      • Sales increasing year on year since launch
      PuddleDucks.ie
    • PuddleDucks PuddleDucks.ie
    • PuddleDucks Blog – How we Started
      • Attended Business Blogging Course
      • Kept blog Private at first and got feedback from friends/family
      • Engaged with Other Blogs – Add Comments
      • Took the plunge and went live in July 2008
      PuddleDucks.ie
      • Use WordPress
      • Blog 2-3 times a week
      • 5-6 hours a week
      Logistics
    • Why we Blog
      • Credibility
      • Community
      • Networking
      • Find-ability
      • Sales
      PuddleDucks.ie
    • Credibility
      • Put human face to business
      • Reassure potential customers that you are a trustworthy business to deal with
      • Statistic: 83% of SMEs are vetted online before a potential customer contacts them
      • Source: Amarach 2009
      PuddleDucks.ie
    • Community
      • Word of Mouth Referrals
      • Build Online Community of Customers
      • Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads
      • Write posts of interest to our customers / demographic
      PuddleDucks.ie
    • Networking with Peers
      • Share information with network about online marketing, social networking and technical ideas.
      PuddleDucks.ie
    • Find-ability
      • Search engines like Blogs – constantly changing content
      • Blogs can be indexed within hours
      • Search for “puddleducks.ie” on Google
          • 42 of first 100 listings are connected to the Blog – either directly or indirectly.
      PuddleDucks.ie
    • Sales
      • Information on New Products
      • Information on Special Offers
      PuddleDucks.ie
    • Spreading the word
      • Blog posts automatically feed to:
      • Facebook Fan Page
      • IGOpeople
      • LinkedIn
      • IrishBlogs.ie
      • Irish Internet Association
      • Manual Feed for some Posts to:
      • Twitter
      PuddleDucks.ie
    • In Summary … Business Blogging is …
      • Easy (to start)
      • Effective
      • Enjoyable
      • Evolving
      PuddleDucks.ie
    • Thank You
      • Connect at:
        • Email: aedan@puddleducks.ie
        • Twitter: @puddleducks
        • LinkedIn: Aedan Ryan
        • IGOPeople: PuddleDucks
      PuddleDucks.ie