Burlington Hotel, Dublin, April 22 nd 2009

Aedan Ryan PuddleDucks.ie Business Blogging – a Case Study PuddleDucks.ie

PuddleDucks Founded in 2005 Website: www.puddleducks.ie Main sales channel: Online Sales to Irish Market Market: Waterproof Clothes for Children Expanded to Outdoor Clothing for Adults in 2007 Sales increasing year on year since launch PuddleDucks.ie

Founded in 2005

Website: www.puddleducks.ie

Main sales channel: Online Sales to Irish Market

Market: Waterproof Clothes for Children

Expanded to Outdoor Clothing for Adults in 2007

Sales increasing year on year since launch

PuddleDucks PuddleDucks.ie

PuddleDucks Blog – How we Started Attended Business Blogging Course Kept blog Private at first and got feedback from friends/family Engaged with Other Blogs – Add Comments Took the plunge and went live in July 2008 PuddleDucks.ie Use WordPress Blog 2-3 times a week 5-6 hours a week Logistics

Attended Business Blogging Course

Kept blog Private at first and got feedback from friends/family

Engaged with Other Blogs – Add Comments

Took the plunge and went live in July 2008

Use WordPress

Blog 2-3 times a week

5-6 hours a week

Why we Blog Credibility Community Networking Find-ability Sales PuddleDucks.ie

Credibility

Community

Networking

Find-ability

Sales

Credibility Put human face to business Reassure potential customers that you are a trustworthy business to deal with Statistic: 83% of SMEs are vetted online before a potential customer contacts them Source: Amarach 2009 PuddleDucks.ie

Put human face to business

Reassure potential customers that you are a trustworthy business to deal with

Statistic: 83% of SMEs are vetted online before a potential customer contacts them

Source: Amarach 2009

Community Word of Mouth Referrals Build Online Community of Customers Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads Write posts of interest to our customers / demographic PuddleDucks.ie

Word of Mouth Referrals

Build Online Community of Customers

Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads

Write posts of interest to our customers / demographic

Networking with Peers Share information with network about online marketing, social networking and technical ideas. PuddleDucks.ie

Share information with network about online marketing, social networking and technical ideas.

Find-ability Search engines like Blogs – constantly changing content Blogs can be indexed within hours Search for “puddleducks.ie” on Google 42 of first 100 listings are connected to the Blog – either directly or indirectly. PuddleDucks.ie

Search engines like Blogs – constantly changing content

Blogs can be indexed within hours

Search for “puddleducks.ie” on Google

42 of first 100 listings are connected to the Blog – either directly or indirectly.

Sales Information on New Products Information on Special Offers PuddleDucks.ie

Information on New Products

Information on Special Offers

Spreading the word Blog posts automatically feed to: Facebook Fan Page IGOpeople LinkedIn IrishBlogs.ie Irish Internet Association Manual Feed for some Posts to: Twitter PuddleDucks.ie

Blog posts automatically feed to:

Facebook Fan Page

IGOpeople

LinkedIn

IrishBlogs.ie

Irish Internet Association

Manual Feed for some Posts to:

Twitter

In Summary … Business Blogging is … Easy (to start) Effective Enjoyable Evolving PuddleDucks.ie

Easy (to start)

Effective

Enjoyable

Evolving

Thank You Connect at: Email: aedan@puddleducks.ie Twitter: @puddleducks LinkedIn: Aedan Ryan IGOPeople: PuddleDucks PuddleDucks.ie

Connect at:

Email: aedan@puddleducks.ie

Twitter: @puddleducks

LinkedIn: Aedan Ryan

IGOPeople: PuddleDucks