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Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
Pimping your AngelList profile - AngelPad
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Pimping your AngelList profile - AngelPad

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  • 1. Pimping Your 
AngelList Profile" Brendan Baker! AngelPad – March 16, 2011! Brendan Baker!
  • 2. 1" Your job is to capture 
 their attention."!Donʼt tell your life story. Focus on memorable highlights.! Brendan Baker!
  • 3. 2"Youʼre in a market for early stage funding." Stand out. ! Donʼt take is personally. ! Nobody cares about your problems.! Brendan Baker!
  • 4. 3"The best info, as concisely as possible." Be focused. ! Second draft = first draft – 25%. ! Third draft = second draft – 25%.! Brendan Baker!
  • 5. 4"80/20: 80% what youʼve done, 20% where youʼre going."Investors will extrapolate your past success to predict your future progress. This is different in other pitching contexts.! Brendan Baker!
  • 6. 5"Evidence trumps potential."Every time you call yourself a ʻvisionary,ʼ a puppy dies. Youʼre not a gamechanger, seasoned professional, innovative, next generation, or any other overused catchphrase.! Brendan Baker!
  • 7. 6"Conviction convinces." Use present tense and strong wording. ! Avoid weak shit like ʻweʼre planning to…ʼ! Brendan Baker!
  • 8. 7" Associate yourself with success."Capture the gold dust from your investors, past employers or startups, customers, etc.!
  • 9. 8" ASM: Always Show Momentum." Venture investors invest in momentum. !Set expectations: ʻweʼre still in private beta but…ʼ ! Use absolute and growth numbers.! Brendan Baker!
  • 10. 9" Geeks rule."AngelList is a technical community. Broadcast your geeks.! Brendan Baker!
  • 11. 10" Give them something to touch right away."Provide a demo with login details or failing that, screenshots. Donʼt rely on a 2 minute demo video. Busy investors wonʼt watch it.! Brendan Baker!
  • 12. 11" Get Help."Ask your advisors, investors and supporters to share your profile, leave comments, vote it up, etc. Social proof is important, and everyone likes a winning team.! Brendan Baker!
  • 13. 12" Be Honest. Always."Misrepresenting information will damage your chances of getting funding. And itʼs wrong.! Brendan Baker!
  • 14. Thank you. "Thank you for building kick-ass companies.! brendan@ox1.co! Brendan Baker!

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