Pimp Your AngelList Profile V2
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Pimp Your AngelList Profile V2

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Pimp Your AngelList Profile V2 Pimp Your AngelList Profile V2 Presentation Transcript

  • Pimping Your 
AngelList Profile" Brendan Baker! V2.03.28.10!
  • 1"Build first. Pitch second." Itʼs easier to pitch something that exists.! Brendan Baker!
  • 2"Youʼre in a market 
 for funding." Be different. ! Donʼt take it personally. ! Nobody cares about your problems.! Brendan Baker!
  • 3" ASM: Always Show Momentum." (see Glengarry Glen Rossʼs ABC for inspiration)! Venture investors invest in momentum. !Set expectations: ʻweʼre still in private beta but…ʼ ! Use absolute and growth numbers.! Brendan Baker!
  • 4" Youʼre going. They can come if they want." Even if you need their money, you donʼt need their money.!Conviction convinces: use present tense and strong wording. ! Brendan Baker!
  • 5"Your job is to capture 
 their attention." Donʼt tell your life story. ! Focus on memorable highlights.! Brendan Baker!
  • 6"The best info, as concisely as possible." Be focused. ! Second draft = first draft – 25%. ! Third draft = second draft – 25%.! Brendan Baker!
  • 7" Give them something to touch right away."Provide a demo with login details or failing that, screenshots. Donʼt rely on a 2 minute demo video. Busy investors wonʼt watch it.! Brendan Baker!
  • 8"80/20: 80% what youʼve done, 20% where youʼre going." Investors extrapolate your past success to predict your future progress. This is different in other pitching contexts.! Brendan Baker!
  • 9"Evidence trumps potential." Every time you call yourself a ʻvisionary,ʼ a puppy dies. !Youʼre not a gamechanger, seasoned professional, innovative, next generation, or any other overused catchphrase.! Brendan Baker!
  • 10" Geeks rule."AngelList is a technical community. Broadcast your geeks.! Brendan Baker!
  • 11"Associate yourself with success." Capture the gold from your investors, ! past employers, customers, etc.! Brendan Baker!
  • 12" Get Help."Ask your advisors, investors and supporters to share your profile, leave comments, vote it up, etc. Social proof is important, and everyone likes a winning team.! Brendan Baker!
  • Thank you. "Thank you for building kick-ass companies.! brendan@ox1.co! Brendan Baker!
  • Bonus Fun" 8 Words* that truly suck." 1)  Gamechanger/ing! 5)  Groundbreaking! 2)  Visionary! 6)  Innovative! 3)  Next-generation! 7)  Disruptor! 4)  Seasoned professional! 8)  © ® TM!Baker’s     β   Actual  Progress   =  Formula**   Number  of  2mes  these  words  are  used  in  your  pitch    *  fine  -­‐  and  symbols  **  Sample  size:  thousands.  Trust  me.  I  know,  cause  I’m  a  seasoned  professional,  mmmkay?   Brendan Baker!