10 Critical Questions to Ask Before Hiring a Web Designer


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Getting your business online is an important step to take. Who you choose to design your web site can make or break your success on the internet.

Learn the 10 critical questions you must ask before hiring a designer for your web site.

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10 Critical Questions to Ask Before Hiring a Web Designer

  1. 1. 10 Topics to DiscussBefore You Hire a Web Design Company Brought to you by: AzureWebSolution.com
  2. 2. 1 – Website Usability• Easy-to-use Navigation – 2 Click Rule• Focus on Above the Fold• Website Search Feature• User Sitemap• Click Heat Map Technology• Make Website “Scanner Friendly” – sub-headlines, bullet points, lists, etc.
  3. 3. 2 – Content Management System• CMS = Content Management System• Examples include WordPress, Drupal, Joomla and many others• Allows Users to Add & Edit Content without Software or Specific Expertise.• Client will not have to wait on web designer to add important news or updates.• Does the Company provide regular updates to the CMS to patch vulnerabilities and security issues?
  4. 4. 3 – Website Analytics• Analytics = Website Statistics• Google Analytics is the most popular.• Other alternatives include Piwik, Clicky, etc.• Will the web designer know how to help you analyze the data to improve your website or get more website traffic?
  5. 5. 4 – Website Content• Do you have to come up with all of the content (text) for the website or can the web designer assist with content creation?• Unique Content is key. If content is copied from another website it could be considered Duplicate Content in eyes of search engines.• Need high quality content that can sell or properly explain your products and services.
  6. 6. 5 – Website Hosting• Does the web designer offer web hosting?• Ask about website uptime.• Independent website monitoring (third party service to verify uptime).
  7. 7. 6 – Customer Service• How many hours each month can you call your web designer with questions or updates for your website?• What is typical turn around time?• Ask for references. Call and specifically ask about customer service responsiveness.• User Website Training?
  8. 8. 7 – Mobile Website• Does your web designer use Flash or other technology that is not mobile friendly?• In the USA, nearly 10% of all web browsing is done on mobile or tablet devices. Is website usable on these devices?• The percentage of mobile usage will only go up in coming years with continued popularity of data phones, iPads and related devices.
  9. 9. 8 – Search Engine Optimization• Will your website be properly optimized for search engines like Google, Yahoo and Bing? – Unique Title Tags – Meta Tags and Descriptions – Image and Video Alt Tags• On-Page Search Engine Optimization is the key. Is this included in your design package?
  10. 10. 9 – Social Media Integration• Will your website be capable of integrating with your Facebook Business Page, Twitter Account or LinkedIn account?• If you don’t need this now, is it possible to easily add later if you need it?
  11. 11. 10 – Direct Response• Can you customers or website visitors easily contact you through the website?• Can your web designer help create a system for customer contact requests or sales leads to quickly get into the right person’s hands?• Can the web designer help you implement email marketing campaigns?
  12. 12. Thank You• We thank you for taking the time to view our presentation.• If you feel we can help you and your online presence contact us at: – www.AzureWebSolution.com – info@azurewebsolution.com – (717) 902-9873• We sincerely wish you the best in your online marketing efforts! Azure Web Solution